Scott Hull Associates values collaboration with clients to create effective visual solutions. They worked with LPK on a rebrand for Pringles' Extreme flavors, with artist Michael Bast providing illustrations that captured the desired emotion. Penelope Dullaghan also collaborated with Motto on developing a logo and branding for tea company Teamotions that represented the company's mission of providing calming teas. Jamie Magazine regularly works with artist Meg Hunt to illustrate the gardening sections with colorful, detailed artwork that enhances the corresponding articles.

1. The Value of the
Visual Voice
Say that three
times fast
Selected philosophies of Scott Hull Associates

2. ORIGINAL ART WORKS.
Nothing against words. We love words;
don’t get us wrong. But the right image can
often inspire a quicker understanding of a
concept. And now that time is just about
the scarcest commodity there is, that speed
of processing – and of sharing, of course
– delivers huge value to our clients. So is
the tired cliché right? Is a picture really
worth a thousand words? We’re not sure.
But compared to those thousand words, a
picture is sure a lot quicker to read.

3. Corporations Museums & Displays Product Licenses
Nike Miami Children’s Museum Antioch
Starbucks NCAA College Football Hall of Out of Print Clothing
Loews Fame New Creative Enterprises
YUMM Cincinnati Reds Stadium Bath & Body
Disney Resorts Huskies Hall of Fame EK Success
Major League Baseball Houston Astros Stadium
National Football League Edison Stadium Non-Profit Organizations
J P Morgan Chase HRhodesWorks U.S. Postal Service
Land’s End 1220 Exhibit Catholic Health Associates
Scott Hull Associates has had the
Microsof t ExPlus American Red Cross
Redbox CIP International America Heart Association
Perfetti Van Melle HOK Save the Children
opportunity to work with an incredible Hayward Baker
Hasbro
National Civil War Museum
Center for Disease Control
Disabled American Veterans
Orchard Group
list of clients, from national advertising Agencies & Design Groups Publishing
agencies and design firms to Fortune 500
Pentagram Scholastic
Landor Arthur A . Levine Books
Leo Burnett Bantam Books SCOTT HULL ASSOCIATES
companies. Our artists have appeared Energy BBDO
Cramer Krasselt
Harper Collins
Harcourt Brace
937-433-8383
scott @scotthull.com
in Fast Company and Wired magazine, G2
DDB Chicago
Chronicle Books
Tor Books
the Harry Potter book series, as well as
Publicis Simon & Schuster
VMA International Crown Publishing
Abelson Taylor Storey Publishing
campaigns for Coke and Nike, to name a Deutsch Design Works Penguin Publishing
Loyola University
few. We’d love to add you to that list.
Editorial
Harvard Business Review Branding and Packaging
Fast Company Johnson & Johnson
Magazine Group Beringer Blass Estates
The Atlantic Proctor & Gamble
Wired Magazine Hasbro
Bon Appétit Milton Bradley
Jamie Magazine LPK
Barron’s Southeast Brewing Company
Real Simple Golden Axe Cider
Wine Spectator Landor
Norte Dame Alumni

4. If nobody feels anything, nobody will do anything.
That’s why, in our opinon, moving the market
a
lways comes down to moving a person – evoking
a
n emotion.
What evokes emotion more effectively than Art?
With more than 30 years of experience creating visual
solutions in partnership with a variety of clients, Scott
Hull Associates knows that a successful image is the
result of three key elements: th e th r e e S TE P S OF S COTT H U L L AS S O CIATE S:
ORIGINALITY+ Originality +
We’re noticing the movement
back to organic, hands-on
Collaboration
To be truly effective in
today’s media-saturated
= Results
Getting on the consumer ’s
radar screen, and staying
COLLABORATION =
design, which of course environment it takes many for longer than a blip,
represents an opportunity people working together, requires a feat bordering
for the illustrator. Agencies with a shared set of on the impossible. The
and design groups seem to objectives, to create the successful illustrator needs
be searching for a way to visuals that will trigger a to harness these trends into
connect with their consumer, response. Each of our artists viable visuals that move
RESULTS
not just get their attention work closely with the client to markets. We believe that a
for a fleeting moment, and create original artwork that strong original illustration
illustration is a natural fit. enables them to tell their story. will connect with our client ’s
consumer in a way that no
other medium can and will
create measurable response.
6 7

5. The easiest way to stand out is to do
something completely new. Imitation
The artists at Scott Hull Associates are is anonymity, surefire.
always doing new and interesting things.
Here are just a few examples.
Originalit y
It’s not just about
art. It’s about
solving problems
in unique ways. Mark pernice
MASK project
Larry Moore
Painting History:
The Last Shuttle Launch
Andrea Eberbach
pet portraits
8 9

6. Originality
MARK PERNICE Makes a Face
AT 1.5 Million
Surely, at some point, Mark It took a little figuring out and
Pernice’s mom must have told him a whole lot of sculpting, but
that if he made a funny face long once it was finished Mark’s idea
enough it would stay that way. turned out just as he’d planned.
But Mrs. Pernice probably didn’t It also garnered a response way
account for his ingenuity in making beyond what he’d anticipated:
sure that exact thing happened for 1.5 million image hits in the
real when young Mark used Apple’s first three months, write-ups in
Photo Booth, a moonlighting mask Wired, The Huffington Post, Fast
maker out of Minneapolis and some Company, Gizmodo, DesignBoom,
great photos of the results to create Booooooom, Glamcult, Buzzfeed
an unmistakable self-promotional and It’s Nice That, to name
art experiment. a few. Thanks to the massive
viral response, Mark now has a
growing following and an instantly
recognizable face. (Sort of.)
10

7. ORIGINALITY
Larry Moore + Painting History:
The Last Shuttle Launch
Growing up just a stone’s throw Larry managed a distinctive effect
from Cape Canaveral, Larry Moore with a low-tech approach: “It was
was always fascinated by the space sorta funny, as all these other guys
program. Having a father who was there in the press area were setting
Apollo Operations test manager up their HD 360 view cameras
didn’t hurt, either. But he didn’t with sat uplink hardware in custom
aspire to be an astronaut: “When plastic covered boxes, there I
I was 11, my dad took me to visit was standing with brush in hand
the studio of one of his friends, an painting away.”
artist for NASA. He was working on And though the experience was
a painting of an astronaut on the an unforgettable privilege for
moon with the lunar landing module Larry, he’s actually ready to part
in the background, and it hadn’t with the fruits of his labor. “Yes,
happened yet. Right then it hit me, the originals are for sale, price on
“That’s what I want to do”. request. I don’t generally keep my
Many years later, Larry got the paintings, I keep the memories.”
opportunity to come full circle by
documenting the final launch of
Atlantis – on canvas.
12

8. Originality
ANDREA EBERBACH + PET PORTRAITS
Andrea Eberbach has a special Just look at it: An incredibly
understanding of our shorter, charming series of pet portraits.
furrier counterparts and will be It’s tough to describe what gives
the first to tell you how fun it them their appeal, but maybe
is to do what she’s done here: that’s to be expected. As Andrea
try and capture each animal’s says, “The relationships we have
personality in a portrait. with our cats and dogs go beyond
With three cats of her own – logic. There’s just an irresistible
L.T., Jimmy and Bella – as well bond we share with them.”
as healthy friendships with all
the dogs in her neighborhood,
Andrea does not discriminate
amongst her fuzzy friends.
And she’d never, ever pledge
allegiance to either side of the
dog/cat controversy. As far as
she’s concerned, they’re all too
charming to choose a favorite.
14 15

9. HOW IT WORKS Pricing and Investment
Collaboration is one of You describe the missing piece in your puzzle, and
Scott helps find the artist who’s a perfect fit. Evocative
illustration, whimsical typography, exactly right logo or
Let us work with your budget and see if we can’t keep the bang/
buck ratio right where it should be. Since pricing can be stressful,
preparation is the key. Knowing you have the right information,
none of the above, we’ll make a match. as well as knowing the parameters of what to ask for, will give
our strong suits. Through Listen
Our artists love working as a team. They listen to your
everyone the confidence needed to be successful.
Asking the right questions to determine your needs, the usage of
work and extent of usage.
ideas closely, and might even improve on them a bit. We
collaboration with have a definite stake in seeing things turn out well — even Be prepared at the beginning with the following information to
though it’s ultimately your idea, we’re working hard on it. evaluate the project investment. The prices depend upon many
So you get the professionalism of seamless collaboration, factors, including the use that the buyer intends to make of the
work, the size and stature of the geographical area, the client’s
clients, our artists gain a
but with the full engagement of a passionate artist.
budget, the urgency of the deadline, the complexity of the project
Polish and the reputation of the talent. We need to know what your
Custom art is how you stand out from the crowd. That’s highest expectations are for the project, as well as a bottom line
strong understanding of
why we provide artwork that’s guaranteed to be one- list such as:
of-a- kind and specific to your brand. Of course, it’s also
polished to pristine inimitable standards, ensuring that you Usage of work
look your best – and not like anybody else. We work until [ ] What are your customer’s usage needs?
the subject matter. Which you’re happy.
Presto
[ ] Media: Are the needs within presentations, print, trade ads,
media, non-household promotions, packaging, Internet or other
applications?
Voilà. A promising brainstorm is transformed into a living,
translates into powerful
[ ] What is the circulation or the number of pieces printed?
breathing illustration. Which is when you get the files
exactly as you need them to be, whether the art is going
on the side of a soup can or the side of building. We’re Extent of usage
[ ] Is this for presentation use for a client meeting or focus group?
artwork. Which translates
creative folks, sure, but we’re also pros who know and
understand real-world applications. Is this one-time reproduction rights in print or media to the
specific market or geographical area?
Asking the right stuff up front helps us maximize your
[ ] Is this for unlimited usage within specific market, geographical
into real results.
investment down the road. See just how easy it is to get
area or period of time?
the ball rolling to create something new – something that
changes everything. [ ] Is this for non-exclusive, exclusive, exclusive rights or all rights under
copyright law or multiplied use without the permission of the firm?
16 17

10. Original artwork lends itself to an
original idea, rather than an idea
yielding and compromising to the
misleading “cost-effective” solution.
LPK + MICH AE L B AST
COLL A B O R ATIO N
WORKING WITH
SOMEONE IS
BETTER THAN M I CHA EL B AST
FOR SOMEONE. Originality +
Pringles brand needed a fresh
energetic look for its new line
Collaboration
Michael Bast worked closely
with LPK in Cincinnati and,
= Results
A seamless process from
design, illustration and
of Extreme flavors. With an with their strategy and his production that resulted in a
already established relationship, vision, combined efforts to happy client with an effective
they turned to Michael Bast surpass the needs of the package.
18 to give it the emotion that Pringles Brand. 19
photography could not capture.

11. COLLABORATION
LPK + MICHAEL BAST
The Design team at LPK needed to sketches and files catered to their
push the Pringles brand into an even needs. The result of knowing their idea
more energetic direction, and they had has been realized? LPK likes to call it
a hunch that photography wouldn’t “Warm and Fuzzy Goodness.”
trigger the response they had in mind. Michael Bast has worked with such
Actual pickles can only do so much. clients as Hidden Valley ranch, Celestial
Michael Bast, the accomplished food Seasonings, Keebler, Sunkist, and other
artist, was able to help. brands you’ve probably got in your
LPK chose to visit scotthull.com, where cupboard. See more of his work at the
they found an intuitive search engine newly designed scotthull.com.
that helped them track down artists
with the aesthetic that they were after.
Michael worked alongside the LPK
design team, providing them with tight
20 21

12. COLLABORATION
Teamotions + PENELOPE Dullaghan
A while back Motto asked Scott Hull The collaboration began with a mood
Associates’ Penelope Dullaghan board Penelope created to establish
to collaborate on a new brand a visual starting ground (love mood
identity for their client Teamotions. boards!). Then she came up with
Teamotions was established in 2008 an abstract icon that represented a
after Rachel Crawford tragically person wrapped around a cup of tea
lost her twin daughters, and her few and also evokes an image of a mother
moments of peace were found in her holding her baby. Penelope must
tea ritual. Her sister Crystal said, “I have drawn a hundred of those little
wish there was something I could guys until one was deemed “perfect”.
put in your tea to make you feel Next came hand-lettering which was
better.” And knowing nothing like just as exhaustive, none of which
that existed, the two of them decided made it to the final, unfortunately.
to create it themselves. The company But the exercise in typography and
they formed now offers teas blended variation couldn’t be beat! The final
with herbs that help the body handle logo was then applied to packaging
stress, boost immunity and support and collateral, with each flavor being
emotional well-being, transforming a differentiated by color.
simple cup into a healing experience.
22 23

13. COLLABORATION
Jamie Magazine + MEG HUNT
Not every world-famous chef also “plants, people, activities,
would have a Gardening section inanimate objects… The list goes
in his magazine, but Jamie Oliver on!” With Meg Hunt, she knew she’d
certainly does. In fact, he has his found her girl.
own gardener – Peter Wrapson – “This section has become an
and Jamie Magazine art director ongoing job for Meg, as her colorful
Adrienne Pitts was determined to style and attention to detail really
reflect Peter’s passion with the combine to create illustrations that
perfect illustration. jump off the page. Some of the
“Gardening appears in the front of topics are a little tricky, but she
the magazine with a lot of newsy always comes up with charming and
items surrounding it,” she explains. detailed works that enhance the
“As such, the pages really need to words on the page. She’s a delight
sing out – be colorful, attention to work with and strengthens the
grabbing, and beautiful.” And, visual brand of our magazine.”
because of the broad range of
topics covered from issue to issue,
Adrienne needed an illustrator who
could illustrate not only food, but
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14. 3,000 advertising messages. That’s the
ORIGINALITY + COLLABORATION = RESULTS
daily average for today’s consumer.
We have collected a few case studies to illustrate how You must show them something
ORIGINALITY + COLLABORATION = RESULTS in our day to they’ve never seen before.
day operations.
RE S U LTS
ORIGINAL
ART
WORKS. FRCH +
MARK REIDY
AIRHEADS +
LISA BALLARD
PANERA BREAD +
CURTIS PARKER
John Maggard +
Hayward Baker
26 27

15. RESULTS
FRCH + MARK REIDY
When FRCH initially contacted relief. Mark worked hand in hand
Mark Reidy, they were looking for with the sculptor to supply the
help to visualize the new Great final art in a way that made the
American Ballpark in Cincinnati, process go smoothly. The final
Ohio. What they didn’t expect was effect is a welcome sight.
an entire visual identity inside and Mark Reidy’s heroic post-modern
out. Mark was able to create art style was perfect for translating
for the ballpark’s logo signage, into a series of mosaic murals that
exterior sculptural bas-relief, and hang inside the main entrance of
two murals showcasing the great the park. The two murals depict
teams in Red’s history translated the great teams of Reds history.
into interior mosaics. Mark’s iconic
talent and expertise at production
enabled FRCH to shine in the eyes RESULT
of their client, and the stadium to An entire visual identity inside and
shine in the eyes of the fans.Great out that helped the stadium to
American Ballpark in CIncinnati, shine in the eyes of the fans while
Ohio was sculpted into a 50ft bas keeping the history of Cincinnati.
28

16. RESULTS
PANERA BREAD + CURTIS PARKER
Did you know Panera Bread builds RESULT
each bakery cafe from the ground VP / Design Creative at Panera
up, with architects and designers Bread Jay Jung said “It turned
thinking through all aspects out to be an amazing piece of art
of the project, including which and full of incredible detail and
neighborhood it’s in? Realizing that, activity” and we’d agree. Curtis did
it makes sense that they wouldn’t a fantastic job. Jay also mentioned
choose off-the-shelf art for their enjoying the collaboration
carefully considered spaces. with Curtis, saying “it worked
And in the case of this custom beautifully, just discussing the
mural for a building-side in a objectives of the project directly
California location, SHA artist with the artist.” And as little bit of
Curtis Parker cooked up a 40 x project trivia, Jay added, “If there
12-foot painting that reflected the just happens to be a small group
history of the city — local planners of work men in an obscure corner
were emphatic that it couldn’t be of the mural enjoying a sandwich
about Panera itself — as well as from Panera, I really can’t tell you
evoking the feel that Panera was how that got in there!”
looking for.
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17. RESULTS
LITERARY CLASSICS + MIKEY BURTON
Mikey Burton wasn’t really a big RESULT
reader as a kid. But by 2008, when After four months of reading,
he was a student at Kent State, he sketching, designing and illustrating,
was wishing he’d taken more time Mikey had concepted and created
to crack a book or two, and was a strong series of covers to interest
looking for a way to help other and engage his audience. (He got his
kids avoid his mistake. So for his degree, too.)
master’s thesis project, Mikey
picked books that were about The covers were also featured on
questioning authority (always a prominent design blog The Daily
popular topic with junior-high Heller, and — this is maybe the
audiences) and gave them the edgy, coolest part — were recently chosen
illustrative rock-art cover treatment. by Out of Print clothing for their
first artist series, turning Mikey’s art
into T-shirts. And not just any shirts:
With every sale, Out of Print donates
a book to an underprivileged child.
So Mikey ended up getting kids
reading after all.
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18. RESULTS
AIRHEADS + LISA BALLARD
What started out as a stocking- up requesting additional art to
stuffer project turned into complement the initial work.
the creation of a whole visual
toolbox for the client, including RESULT
customizable indoor and outdoor
scenes for customers to decorate The final piece was picked up by
with Lisa’s custom artwork. a fairly well-known, good-sized
retailer by the name of Walmart,
SHA artist Lisa Ballard got into the and sold so well in its initial run
mindset of the 6- to 12-year-old that they chose to offer it again
target audience by interviewing the following holiday season.
kids, checking popular youth What’s more, Lisa’s art was a hit
websites to make sure her artwork on social media and has found its
was on trend, and, well, by just way into numerous presentations
enjoying the assignment. In Scott’s and craft projects. Looking back,
words, “The more fun Lisa had, Creative Director Deidre Evans
the better the art kept getting.” says “This project actually went
A collection of stickers quickly really smoothly. The brand team
revealed itself as an image library was amazed at how quickly we got
in the making, and the client ended to something we loved.”
34

19. RESULTS
HAYWARD BAKER + JOHN MAGGARD
Dan Townsend, owner and Creative client credits with distinguishing
Director at Townsend Communication their brand in a competitive field
Arts client geotechnical construction and even helping (no kidding) grow
firm Hayward Baker, was actually sales by 500%. “The illustrations
just looking for somebody have taken on a life of their own*
who understood unusual visual and elevated Hayward Baker to
perspective. What they got with John the status of #1 Geotechnical
Maggard was “a brilliant illustrator Engineering firm in North America.”
who gave us so much more.” But John has enjoyed working on it,
we’re jumping a head. Initially this too: “It’s always a challenge … we’ve
specialty organization, whose work is utilized many different points of
typically unseen below the surface of view and themes over the years to
the Earth, sought art for the annual provide something different and
calendar they send to customers, visually interesting, while keeping
suppliers, and industry experts. the informational component
And for obvious logistical reasons, realistic and accurate.”
photography was out.
* He’s not kidding about the “life of their
own” part, either. John’s artwork has gone
RESULT beyond the annual calendar to be used as
SHA artist John Maggard fit the bill engineering aids in colleges and institutions
around the world.
and then some, creating ingenious
artwork that launched a twelve-year
(and counting) relationship that the
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20. SCOTT HULL ASSOCIATES
937-433-8383
scott @scotthull.com
scotthull.com