Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)UXPA International
It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but also can capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively – we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong. In this presentation, I’ll use fun visual demos and interesting color perception research to explore the RIGHT ways to use color to communicate emotion, significance, and meaning when designing user experiences. I’ll also discuss how to design more accessible experiences for people with color perception problems, such as colorblind and older users. You will leave the session with a number of flexible color-choice strategies for designs that are more memorable, meaningful, and easier to use!
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)UXPA International
It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but also can capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively – we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong. In this presentation, I’ll use fun visual demos and interesting color perception research to explore the RIGHT ways to use color to communicate emotion, significance, and meaning when designing user experiences. I’ll also discuss how to design more accessible experiences for people with color perception problems, such as colorblind and older users. You will leave the session with a number of flexible color-choice strategies for designs that are more memorable, meaningful, and easier to use!
Nancy Womack's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Kathy Whitlow's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Art Wells Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Mark Watson's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Laura Stein's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Christina Pedelty's Greatest Strengths Report was generated by Harrison Assessments. Visit www.MyGreatestStrengths.com to assess your greatest strengths.
Doug Morris' Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Patti Jennings' Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Tom Hageman's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
April Carlock's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Karen Byrd's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Sarah Brogdon's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Brandon Banner's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Daniel Tillbery's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Nancy Womack's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Nancy Womack's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Kathy Whitlow's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Art Wells Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Mark Watson's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Laura Stein's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Christina Pedelty's Greatest Strengths Report was generated by Harrison Assessments. Visit www.MyGreatestStrengths.com to assess your greatest strengths.
Doug Morris' Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Patti Jennings' Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Tom Hageman's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
April Carlock's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Karen Byrd's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Sarah Brogdon's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Brandon Banner's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Daniel Tillbery's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com
Nancy Womack's Greatest Strengths Report was generated by Harrison Assessments. You can generate your own greatest strengths report by visiting www.MyGreatestStrengths.com