Samsung has announced the HZ10W, a pocket-sized 10.2 MP digital camera that boasts a 10x zoom lens that starts at a wider-than-usual 24mm (35mm equivalent).

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Monday, January 26 2009
Samsung announces compact digital camera with 24mm lens
Samsung has announced the HZ10W, a pocket-sized 10.2 MP digital camera that boasts a 10x zoom
lens that starts at a wider-than-usual 24mm (35mm equivalent). Designed primarily for snapshooters
who shoot groups in small spaces and travellers who want more impressive landscapes, the HZ10W
also offers manual shutter speed and aperture settings, which might capture the interest of more
advanced shooters. The camera can capture 720p high-definition video at 30 fps. Other features
include 13 scene modes, face detection, Smile Shot (automatically triggers the shutter when the
camera detects that people are smiling) and Blink Detection (camera fires three shots if the camera
detects that someone's eyes are closed). The camera will cost around $299.99.
For details, read the Samsung press release:
Samsung Introduces 24mm Ultra-Wide Angle Mega-Zoom
New HZ10W Offers HD Video and Addresses Need for Wider Focal Length and Longer Zoom
Samsung뭩 new HZ10W is a compact, 10.2 mega-pixel digital camera that takes wide-angle to a new
level. Featuring an ultra-wide angle 24mm Schneider lens, the HZ10W goes beyond the 28mm wide-
angle focal length offered by other manufacturers while adding a powerful 10x optical zoom with
telephoto capabilities of 240mm (35mm film equivalent).
Opportunities to enhance one뭩 creativity thrive thanks to the wider focal length offered by the
HZ10W뭩 ultra-wide angle, 24mm lens. With the ability to fit more of a desired scene into the shot,
users no longer have to worry about asking a group of people to stand closer together to make sure
everyone is in the photo. Users can also capture even more impressive landscape images,
communicating the full beauty of a mountain range or even cityscape, as they see it, without having to
decide what to exclude when pressing the shutter button.
The HZ10W뭩 240mm (35mm film equivalent) telephoto zoom also allows users to be more creative
and flexible when they shoot, adding peace of mind knowing that they can rely on the camera to help
them capture the image they want, at any distance. Such a long zoom is ideal for sporting events,
especially when far away from the action, or travel, when unable to determine what shooting scenario
you may find yourself in. For added stability and blur-free images, especially when using the HZ10W
at its maximum zoom, Samsung has incorporated both Optical and Digital Image Stabilization. The

2. shooter has the option of simply using Optical Image Stabilization to help reduce blur caused by hand
shake, ideal for well-lit environments, or choosing Dual Image Stabilization and combining the
strengths of Optical and Digital Image Stabilization. Dual Image Stabilization is ideal for low-light
environments where the use of a flash is not desired as it activates both forms of stabilization
simultaneously.
For shooters who wish to be in more control when it comes to taking digital images, the HZ10W offers
a host of manual controls. Users can manually configure shutter speed, from 16 ~ 1/1,500 seconds,
as well as adjust focus and aperture settings. Users can also dial in exposure in 1/3EV steps at a
maximum of �2EV and select a desired ISO value with options of 80, 100, 200, 400, 800, 1600, and
even 3200 at a reduced resolution of three mega-pixels.
The HZ10W also incorporates Samsung뭩 proprietary Smart Album program. Smart Album is useful
tool which allows users to search through the various files they have saved on their memory card for a
specific image. Smart Album automatically organizes the user뭩 digital images and gives them the
ability to narrow their search based on the date or month the image was taken, the file type, whether it
뭩 a photo, video, or voice memo, and the overall color tone.
밫he mega-zoom HZ10W is one of the most feature-rich digital cameras in Samsung뭩 wide-ranging
family of digital imaging products,� said Tony Sorice, vice president of Sales and Marketing for Digital
Imaging, at Samsung Electronics America. 밫he camera addresses demands in the marketplace, not
only for longer zooms, but for wider focal lengths as well. Such powerful optics, combined with other
advanced features like the ability to record HD video, will undoubtedly make the HZ10W an attractive
model for anyone in the market for a new digital camera.�
The HZ10W gives shooters the ability to capture video in 720p high-definition at 30 frames-per-
second (fps). Thanks to H.264 compression, users can record video for longer periods of time,
allowing them to better utilize the remaining memory capacity on their SD or SDHC memory card.
Shooters can utilize Optical Image Stabilization and the camera뭩 10x optical zoom while recording
video, as well as Samsung뭩 Successive Recording mode, which allows the user to pause and then
resume filming without having to save the clips as individual files.
Designed to help capture better images, specifically portraits and group shots of family and friends,
the HZ10W뭩 Face Detection technology detects up to nine faces and automatically adjusts focus
and exposure to ensure better composition and image quality. Smile Shot automatically triggers the
HZ10W to take a photo only when the camera detects smiles on the subjects� faces, and Blink
Detection will automatically fire three consecutive shots if the camera detects that a subject뭩 eyes
are closed � a useful feature as it뭩 often difficult to distinguish closed eyes when composing a shot
on an LCD screen. Another unique, automatic functionality of the HZ10W is Beauty Shot, which will
automatically brighten and even out skin tones as well as remove blemishes. The HZ10W뭩
comprehensive suite of automatic controls also includes 13 scene modes, which give users the ability
to effortlessly adjust the camera and capture the best image possible in any situation.
The camera is available in black or silver, with silver trim, measures 4.13봚 x 2.4봈 x 1.4� D, and
features a large 2.7 inch (230K pixels) LCD screen.
The Samsung HZ10W will be available in January 2009 at an MSRP of $299.99.
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