1. SANGAMAM
A convergence of classical dance forms from North and South India
Inaugural
performance
of
Stars
on
the
Horizon
series
showcasing
talented
young
artists
from
the
US
IN
CELEBRATION
OF
SAMSKRITI’S
20TH
ANNIVERSARY!
Saturday, February 22, 2014, 5-7 PM,
Kaplan Theater, Jewish Community Center
5601 S. Braeswood Blvd, Houston, TX 77096)
SOPHIA
SALINGAROS
San
Antonio
–
Bharatanatyam
TICKETS: VIP, $20, $10
($2 off if purchased in advance)
For all information: www.samskritihouston.org
www.anjalicenter.org/ 281 265 ARTS
832 275 9656 / 832 275 9658
MEGNA
MURALI
Dallas
–
Kathak
DR.
SANGITA
RANGALA
Chicago
-­‐
Kuchipudi
Samskriti’s programs are funded in part by
grants from the Texas Commission on the Arts
and the City of Houston through the Houston Arts Alliance
COMING TO WORTHAM CENTER SUNDAY,
APRIL 6, MARK YOUR CALENDARS!
TICKETS: $100, $75, $50, $25
DASHAVATARTHE TEN INCARNATIONS OF LORD VISHNU
A SPECTACULAR DANCE THEATER PRESENTATION
Two Worlds. One Stage.
SUNDAY, APRIL 6, 2014 FROM 5-7 PM AT CULLEN THEATER, WORTHAM CENTER
CONCEPT & CHOREOGRAPHY: RATHNA KUMAR
ARTISTIC CONSULTANT: SEETHA RATNAKAR MUSIC COMPOSITION: RAJKUMAR BHARATHI
For ticket information, parking & directions:
www.houstonfirsttheaters.com/WorthamCenter/Ticket
Box office: 832 487 7041
Visit www.samskritihouston.org or call: 832 275 9656/
832 455 8624/281 772 3956/281 489 6159/832 275 9658
Tickets: $100, $50, $35, $25
Facebook: IndianPerformingArtsSamskriti
Instagram/Twitter: @samskriti_tx
LinkedIn: samskriti-indian-performing-arts
This program has been funded in part by grants from the Texas Commission
on the Arts and the City of Houston through the Houston Arts Alliance.
DASHAVATARTHE TEN INCARNATIONS OF LORD VISHNU
A SPECTACULAR DANCE THEATER PRESENTATION
SUNDAY, APRIL 6, 2014 FROM 5–7 PM AT CULLEN THEATER, WORTHAM CENTER
CONCEPT & CHOREOGRAPHY: RATHNA KUMAR
ARTISTIC CONSULTANT: SEETHA RATNAKAR MUSIC COMPOSITION: RAJKUMAR BHARATHI
Visit www.samskritihouston.org or call:
Rathna Kumar- 832.275.9656
Anil Kumar- 832.275.9658
Venugopal Josyula- 832.462.0299
Box office: 832.487.7041
Tickets: $100, $50, $35, $25
PURCHASE
TICKETS
GRAND
SPONSOR
$5000
GOLD
SPONSOR
$3000
SILVER
SPONSOR
$1000
-4 VIP tickets for all shows by SAMSKRITI in 2014
-Acknowledgement in the media
-Acknowledgement in the brochure front cover
-Rolling video mention at the show
-2 VIP tickets for all shows by SAMSKRITI in 2014
-Full page acknowledgement in the brochure
-Rolling video mention at the show
-2 VIP tickets for Dashavatar
-Acknowledgement in the brochure
-Rolling video mention at the show
ALL DONATIONS ARE TAX DEDUCTIBLE. PLEASE MAKE CHECKS PAYABLE TO
‘SAMSKRITI’ AND MAIL TO 8030 OAKINGTON, HOUSTON, TX 77071-2021
VIP tickets are $250 each (seating in the first 3 rows)
VIP tickets are sold by the Samskriti board members only.
$100 tickets are 3rd to 9th rows, center seats (best seats)
This program has been funded in part by grants from the Texas Commission
on the Arts and the City of Houston through the Houston Arts Alliance.
Two Worlds. One Stage.
Celebrating 20 Years of Service to Houston Arts
SPONSORSHIPSIf you have any questions about sponsorships, please contact:
Executive Director Anil Kumar at 832.275.9656 or rathnanil@gmail.com
DASHAVATAR
A spectacular dance theater presentation on
The Ten Incarnations of Lord Vishnu
From
SAMSKRITI
–
CELEBRATING
20
YEARS
OF
SERVICE
TO
HOUSTON
ARTS
____________________________________________________
Concept & Choreography – Rathna Kumar
Ar;s;c
Consultant:
Seetha
Ratnakar
Music
Composi;on:
Rajkumar
Bharathi
_____________________________________________________________________________
This
program
is
funded
in
part
by
the
Texas
Commission
on
the
Arts
&
the
City
of
Houston
through
the
Houston
Arts
Alliance
SUNDAY,
APRIL
6,
2014,
5
PM
–
CULLEN
THEATER,
WORTHAM
CENTER
TICKETS
–
VIP,
$100,
$50,
$35,
$25
Box
Office:
832
487
7041
For
?ckets,
parking
&
direc?ons
–
www.explorehouston.org/?cke?ng
Visit
-­‐
www.samskri?houston.org
or
call
832
275
9656
/
281
772
3956
/
832
455
8624
/
281
489
6159
/
832
275
9658
Find
us
on
Facebook
-­‐
Find
us
on
Facebook
-­‐
IndiaPerformingArtsSamskri;
Twi[er
&
Instagram
-­‐
@samskri;_tx
Linkedin
–
samskri;-­‐indian-­‐performing-­‐arts
DASHAVATARA DANCE THEATER PRESENTATION OF THE TEN INCARNATIONS OF LORD VISHNU
SUNDAY, APRIL 6, 2014 AT 5PM, WORTHAM CENTER
CONCEPT & CHOREOGRAPHY: RATHNA KUMAR
ARTISTIC CONSULTANT: SEETHA RATNAKAR
MUSIC COMPOSITION: RAJKUMAR BHARATHI
This program has been funded in part by grants
from the Texas Commission on the Arts and the
City of Houston through the Houston Arts Alliance.
Two Worlds. One Stage.
Celebrating 20 years of service to Houston arts
Two Worlds. One Stage.
20th Season
Two Worlds. One Stage.
Last Name:____________________ First Name:_____________________
Home Address:______________________________ Apt. #:____________
City:____________________ State:____________ Zip:______________
Email Address:_________________________
Home Phone: (_______) ________-______________
Send me e-mails about upcoming Samskriti productions and events.
CONTACT CARD VOLUNTEER BADGE
PROGRAM COVER WEBSITE
FACEBOOK STATISTICS
THE ESTABLISHMENT OF SAMSKRITI:
Identity Through Branding
SANJANA JHAVERI123
1
Gifted and Talented Mentorship Program, Fort Bend ISD, Sugar Land, Texas
2
William P. Clements High School, Fort Bend ISD, 4200 Elkins Rd, Sugar Land, Texas 77479
3
Design At Work, 3701 Kirby Dr., Houston, TX 77098 | Mentor: Danielle Hicks
MAY 27, 2014
ABOUT
IMAGE
BRANDING COLLATERAL
RESULTS
TOP-OF-MIND
AWARENESS
• A non-profit organization dedicated to
introducing Indian fine arts to Houston
• Promotes Indian and American artists
by commissioning and presenting
numerous cross-cultural shows
GOALS
• Gain a presence in Houston’s
multi-cultural community
• Have a cohesive, identiable look
• Increase audience size of Dashavatar,
one of two big annual events and raise
general awareness
Establishes a cohesive,
recognizable and unique look
through logo and graphic integration
• Communicates a business’s
message clearly
• Confirms credibility
• Motivates the target
audience to take action
• Solidifies user
loyalty
• Makes an emotional
connection with the
target audience
Makes an initial impression, the first word and building
block to building an audience
Consistent branding and promotion improved
visibility and the organization’s ability to attract
the attention of its target audience
TICKET SALES 2012
Alarmel Valli Sales:
Total Seats: 500 seats
Total Attendance: 250
TICKET SALES 2014
Dashavatar Sales:
Total Seats in Orchestra: 611 seats
Total Attendance: 561
• Puts an organization’s name in front of the target audience
• Uses various media to create a buzz and establish an
ongoing presence through consistent touches
• Reminds audience to think of the
organization first when they’re
ready to take action
FACEBOOK
FACEBOOK
EBLAST
EBLAST
BEFORE:
BEFORE:AFTER:
BEFORE:
AFTER:
AFTER:
Two Worlds. One Stage.
VS
INCREASED
SALES BY 40%!
FLYER
FLYER
FLYER WEBSITE