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Safety:The BusinessWith-inYourBusiness
By: TylerShannon
Anybusinesspersonunderstandsthatthere are multiple ways togenerate profit fromtheirproduct.
But a piece thatoftengetsoverlookedis the value behind Safety. Safetycandrasticallyinfluence profit
marginif not awardedan appropriate level of attentionandresources. Drivinginvestmentawayfrom
safetyisa short-termgainfora long-termfailure. Investinginsafety asapiece of your businesswill
earnyour companylong-termfinancialprofitsand aworld-classindustryreputationthathelpsdefine
your image asa leaderinthe industry.
Make no mistake, employee safetydoescome ata cost. It’sa cost that if not appreciatedatall levels
can be viewedasjustahole ina ship. Financialsaside,unappreciatedsafetycanleadtomistrust,
undervaluedemployees, butworstof all an injurythataffectssomeone andtheirfamily forever. If you
are readingthis, it’sbecause youcan probably imagine yourfearsof horrificemployee injuriesbeing
realized. Youmay evenbe able topointto one thingthat yoususpectyouremployeesdowhere the
nextmajorinjuryislikelyto occur. Asa leaderyoumustmake a pointto seekoutthe supportof safety
staff and take actionon theiradvice toimprove. Don’tview themas the hall monitors of a rebellious
highschool,viewthemaspartners andalliestowardimprovement.
“Leadingbyexample”issoclique,but reallyisvital whenitcomestosafety. If youcreate the
expectationof asafetydiscussion beforeanyworkisperformed,itwill be the norm. If you,yourself,
stopto thinkaboutthe safetyhazardsof what youdo,so will the employeesaroundyou. If youmake
safetyanunimportantlaughingmatterthatwe have to doto say we did,than be preparedforan injury
that youwon’tbe laughingabout.
The costs of safetycanbe justified withareasonable reflection consideringthe what-if. What-if
somethingdidhappenandwe didn’thave all of thissupportandfocus inplace to preventit...howmuch
wouldthatcost us? That’s business. Inthe end,the commitmenttoneversacrifice safetyisona
leadershipthatunderstandsitstrue value. Youdrive downcost andpreventunexpectedcost by
reducinginjuries.Youmaximize yourreputationwithemployee safetyengagement. That’shiddenprofit.
It’sprofitbecause if youdon’tdo them,itislikelytocome at the expense of great costto yourcompany.
Othercompanieshave learnedthisthe hardway.Youdon’thave to.
Is the businessof safetysimple?No. Nobusinessis. Decisionshave tobe made,budgetshave tobe
kept.Employeeshave tounderstandthatadecisiontosolve safetyhazardsviaadministrative means,as
opposedtoengineering,comeswitharesponsibility andaccountability.Everyfinancialcommitment
that youmake to theirsafetycome at the expense of somethingelse. There isnoendlesssource of
safetyresourcesforanycompany,and there’salwaysmore thanone wayto keepsomeonesafe. Safety
improvementone year,won’tnecessarilyassure improvementthe nextyear. The minute itfeelslike
the safetyculture hasneverbeenstronger,isusuallythe time youmust digevendeepertothe heartof
the businesstofindthe latentweaknessesthatyouwantto pretenddon’t exist. It’slikehavinga
successful product onlytomake sure the nextversionistwice asgoodas the first.
Dependingonthe needsof the company, safetycancome at a significantprice. Personnelresponsible
for drivingandmaintainingsafetyacrossthe organization,toolstopreventinjury, personalprotection
equipment,workman’scomppremiums, andoutfittingequipment withsafetydevices (some of which
may have beenbuiltbeforenewsafetyregulationsandexpectationsapplied) are notcheapfor any
business. Butthinkof itthisway,the airtime alone fora 30 secondSuperBowl commercial cost
upwardsof $5 Millionlastyear. Forsome organizationssafetyis adropin the bucketcomparedtoother
spending. A recentorganizationIwasa part of spentovera million dollarsannuallyineachfacilityon
safety. Theydidsobecause itwas easyto lookat the cost of workman’scompensationforaworkforce
where safetywasnot a priority andrealize the potential costtotheirbrandandproducts bynot
committingtothe price of employee safety. Evenatthiscost,theywere no-where nearinvincible to
safetyincidents,buttheircommitmenthelpedsendtheiremployeeshome totheirfamilieseveryday
for the last4 decades. Justone majorinjurycan soar workman’scompensationcostsinto6 figures,and
that assumesnolegal ramificationorcostlyOSHA violationsontopof it. A brokenankle froma slipon
ice couldbe tensof thousandsof dollarsoutof the corporate piggybank and leave anemployee
debilitatedforyears. Nowimagine if thatsame companydidn’tactivelyworkhardtoimprove safety…
OthercompaniesIhave seenhave one SafetySpecialistoverateam of thousandsof employees. What
kindof a message doesitsendtohave one personpreachingsafety,developingprograms,interpreting
policy(and regulations),investigatingincidents,auditingfacilities,coordinatingtrainings,etc? The
message isthatsafetyisnot importantenoughtomake itmore personal. The realityisthatif that
companyspenta bitmore to effectivelyoutfitasafetyteam, theywouldlikelysee theirincidentsand
risksdrop enoughtonot justcoverthat cost, butimprove the moral toward safetyaroundthe facility.
As mygrandpa usedto say, “a dollarsavedisa dollarearned.” Itmightcost more on the balance sheets
to add anotherSafetySpecialist, implementeffectivesafetyculture programs, orincrease the budgetfor
install of newengineeringcontrols; however, doingsotopreventthatone majorinjurythatstresses
your bottom-line,putsyourcompanyinthe headlines,orresultsininvestigationsanddrawnout
explanationstoOSHA and/oryourshareholders,justsimplyisn’tworththe risk. Havingastrongsafety
culture issomethingyoushouldbe proudof. A strong safetyculture thatisvaluedandledfromthe top
down,butappreciatedandechoedateverylevel of anorganization,notonlyprotectsyourcompany
and strengthensyourfoundation,butitcreatesatrust throughemployee groupsthatcanlatchitself
intootherparts of theirbusinessrelationships. Safetyisbusiness. Itisthe businessof investinginthe
safetyof youremployeessothattheycanbe more productive andmore effectivelyengagedinthe
presentandfuture of yourcompany. Itis an investmentthatyoucan aggressivelyincorporate nowwith
the satisfactionthatthe cost comes at the veryleastwitha strongerpeace of mindin the value of
humanlife inyourbusiness.
To reallyinvest,youmustalsoinvestyourself.Youmustbelieve whatyoupreachandact on it.If “Safety
isFirst” or you“Target Zero Injuries”thenyoumustbe willingtoshutdownwhensafetyisthreatened
and showyouremployeesyouwill doityourself. Youmustbe able to lookdeepintothe failure of the
systemtohear thingsthatmaybe most companiesdon’twanttohearin orderto understand the risks
that reallyexist. Withrenewedcommitmentsbythe Departmentof Justice andDepartmentof Laborto
seekoutand prosecute employersthatputemployeesinharm’sway,investinginsafetyhasneverbeen
so vital. Poorcompaniesdoitto check a box.Many companiesdoitbecause itisthe right thingto do.
But, greatcompaniestake a “Don’tlookgood;be good”approach that showsreturnontheirinvestment
throughlowerincidentrates,lowerworkman’scompclaims,andincreasedemployee engagement.
Strive tobe good. In fact,strive to be great. AsJohnD. Rockefellersaid,"Don'tbe afraidto give upthe
goodto go for the great.”
Approachsafetyas a businesswith-inyourbusiness. Workharddailyto improve your “safetyproduct”
and believe inthatproduct. Assessitsquality,investin itssuccess,andrewardprogress. Aimto
understandhowthe businessof safetytruly worksandisaffectedby the systemsinplace. Putavalue
on everythingbutassure everyoneisvaluable. Treatemployeesasa safetycustomer inwhichthey’re
alwaysrightand engagedinthe future of safetyatyour facility. If youtreatsafetyas a businesswith-in
your business,bothwill flourish.

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Safety - The Business With-in Your Business

  • 1. Safety:The BusinessWith-inYourBusiness By: TylerShannon Anybusinesspersonunderstandsthatthere are multiple ways togenerate profit fromtheirproduct. But a piece thatoftengetsoverlookedis the value behind Safety. Safetycandrasticallyinfluence profit marginif not awardedan appropriate level of attentionandresources. Drivinginvestmentawayfrom safetyisa short-termgainfora long-termfailure. Investinginsafety asapiece of your businesswill earnyour companylong-termfinancialprofitsand aworld-classindustryreputationthathelpsdefine your image asa leaderinthe industry. Make no mistake, employee safetydoescome ata cost. It’sa cost that if not appreciatedatall levels can be viewedasjustahole ina ship. Financialsaside,unappreciatedsafetycanleadtomistrust, undervaluedemployees, butworstof all an injurythataffectssomeone andtheirfamily forever. If you are readingthis, it’sbecause youcan probably imagine yourfearsof horrificemployee injuriesbeing realized. Youmay evenbe able topointto one thingthat yoususpectyouremployeesdowhere the nextmajorinjuryislikelyto occur. Asa leaderyoumustmake a pointto seekoutthe supportof safety staff and take actionon theiradvice toimprove. Don’tview themas the hall monitors of a rebellious highschool,viewthemaspartners andalliestowardimprovement. “Leadingbyexample”issoclique,but reallyisvital whenitcomestosafety. If youcreate the expectationof asafetydiscussion beforeanyworkisperformed,itwill be the norm. If you,yourself, stopto thinkaboutthe safetyhazardsof what youdo,so will the employeesaroundyou. If youmake safetyanunimportantlaughingmatterthatwe have to doto say we did,than be preparedforan injury that youwon’tbe laughingabout. The costs of safetycanbe justified withareasonable reflection consideringthe what-if. What-if somethingdidhappenandwe didn’thave all of thissupportandfocus inplace to preventit...howmuch wouldthatcost us? That’s business. Inthe end,the commitmenttoneversacrifice safetyisona leadershipthatunderstandsitstrue value. Youdrive downcost andpreventunexpectedcost by reducinginjuries.Youmaximize yourreputationwithemployee safetyengagement. That’shiddenprofit. It’sprofitbecause if youdon’tdo them,itislikelytocome at the expense of great costto yourcompany. Othercompanieshave learnedthisthe hardway.Youdon’thave to. Is the businessof safetysimple?No. Nobusinessis. Decisionshave tobe made,budgetshave tobe kept.Employeeshave tounderstandthatadecisiontosolve safetyhazardsviaadministrative means,as opposedtoengineering,comeswitharesponsibility andaccountability.Everyfinancialcommitment that youmake to theirsafetycome at the expense of somethingelse. There isnoendlesssource of safetyresourcesforanycompany,and there’salwaysmore thanone wayto keepsomeonesafe. Safety improvementone year,won’tnecessarilyassure improvementthe nextyear. The minute itfeelslike the safetyculture hasneverbeenstronger,isusuallythe time youmust digevendeepertothe heartof
  • 2. the businesstofindthe latentweaknessesthatyouwantto pretenddon’t exist. It’slikehavinga successful product onlytomake sure the nextversionistwice asgoodas the first. Dependingonthe needsof the company, safetycancome at a significantprice. Personnelresponsible for drivingandmaintainingsafetyacrossthe organization,toolstopreventinjury, personalprotection equipment,workman’scomppremiums, andoutfittingequipment withsafetydevices (some of which may have beenbuiltbeforenewsafetyregulationsandexpectationsapplied) are notcheapfor any business. Butthinkof itthisway,the airtime alone fora 30 secondSuperBowl commercial cost upwardsof $5 Millionlastyear. Forsome organizationssafetyis adropin the bucketcomparedtoother spending. A recentorganizationIwasa part of spentovera million dollarsannuallyineachfacilityon safety. Theydidsobecause itwas easyto lookat the cost of workman’scompensationforaworkforce where safetywasnot a priority andrealize the potential costtotheirbrandandproducts bynot committingtothe price of employee safety. Evenatthiscost,theywere no-where nearinvincible to safetyincidents,buttheircommitmenthelpedsendtheiremployeeshome totheirfamilieseveryday for the last4 decades. Justone majorinjurycan soar workman’scompensationcostsinto6 figures,and that assumesnolegal ramificationorcostlyOSHA violationsontopof it. A brokenankle froma slipon ice couldbe tensof thousandsof dollarsoutof the corporate piggybank and leave anemployee debilitatedforyears. Nowimagine if thatsame companydidn’tactivelyworkhardtoimprove safety… OthercompaniesIhave seenhave one SafetySpecialistoverateam of thousandsof employees. What kindof a message doesitsendtohave one personpreachingsafety,developingprograms,interpreting policy(and regulations),investigatingincidents,auditingfacilities,coordinatingtrainings,etc? The message isthatsafetyisnot importantenoughtomake itmore personal. The realityisthatif that companyspenta bitmore to effectivelyoutfitasafetyteam, theywouldlikelysee theirincidentsand risksdrop enoughtonot justcoverthat cost, butimprove the moral toward safetyaroundthe facility. As mygrandpa usedto say, “a dollarsavedisa dollarearned.” Itmightcost more on the balance sheets to add anotherSafetySpecialist, implementeffectivesafetyculture programs, orincrease the budgetfor install of newengineeringcontrols; however, doingsotopreventthatone majorinjurythatstresses your bottom-line,putsyourcompanyinthe headlines,orresultsininvestigationsanddrawnout explanationstoOSHA and/oryourshareholders,justsimplyisn’tworththe risk. Havingastrongsafety culture issomethingyoushouldbe proudof. A strong safetyculture thatisvaluedandledfromthe top down,butappreciatedandechoedateverylevel of anorganization,notonlyprotectsyourcompany and strengthensyourfoundation,butitcreatesatrust throughemployee groupsthatcanlatchitself intootherparts of theirbusinessrelationships. Safetyisbusiness. Itisthe businessof investinginthe safetyof youremployeessothattheycanbe more productive andmore effectivelyengagedinthe presentandfuture of yourcompany. Itis an investmentthatyoucan aggressivelyincorporate nowwith the satisfactionthatthe cost comes at the veryleastwitha strongerpeace of mindin the value of humanlife inyourbusiness. To reallyinvest,youmustalsoinvestyourself.Youmustbelieve whatyoupreachandact on it.If “Safety isFirst” or you“Target Zero Injuries”thenyoumustbe willingtoshutdownwhensafetyisthreatened and showyouremployeesyouwill doityourself. Youmustbe able to lookdeepintothe failure of the systemtohear thingsthatmaybe most companiesdon’twanttohearin orderto understand the risks
  • 3. that reallyexist. Withrenewedcommitmentsbythe Departmentof Justice andDepartmentof Laborto seekoutand prosecute employersthatputemployeesinharm’sway,investinginsafetyhasneverbeen so vital. Poorcompaniesdoitto check a box.Many companiesdoitbecause itisthe right thingto do. But, greatcompaniestake a “Don’tlookgood;be good”approach that showsreturnontheirinvestment throughlowerincidentrates,lowerworkman’scompclaims,andincreasedemployee engagement. Strive tobe good. In fact,strive to be great. AsJohnD. Rockefellersaid,"Don'tbe afraidto give upthe goodto go for the great.” Approachsafetyas a businesswith-inyourbusiness. Workharddailyto improve your “safetyproduct” and believe inthatproduct. Assessitsquality,investin itssuccess,andrewardprogress. Aimto understandhowthe businessof safetytruly worksandisaffectedby the systemsinplace. Putavalue on everythingbutassure everyoneisvaluable. Treatemployeesasa safetycustomer inwhichthey’re alwaysrightand engagedinthe future of safetyatyour facility. If youtreatsafetyas a businesswith-in your business,bothwill flourish.