Ryanair was founded in 1985 and is headquartered in Dublin, Ireland. It operates flights to small airports across Europe and is known for its low fares and additional fees. Ryanair's slogan is "Low Fares Made Simple" and they compete directly with EasyJet, another major European budget airline. In 2014, Ryanair reported an operating profit of over 5 billion euros and carried over 80 million passengers that year, demonstrating the company's significant growth.

1. Author: Vadym GAKALO
2180894
Tutor Name: Geraldine McCann
(Wikipedia, 2010)

2. Table of Context
• History of the Ryanair
• Briefly about the company
• LOGO and Slogan of the corporation
• Competition writ EasyJet
• Number of passengers
(Images Gallery, 2012)

3. History of the Ryanair
• Headquarter is located in Swords, county Dublin
• Found in 1985 by billionaire Tony Ryan, Christopher
Ryan and Liam Lonergan (owner of tourist agency)
(Wikipedia, 2015)

4. Briefly about the
company
• Always serves flights to small airports
• Does not have connecting flights
• Famous in Europe (France, Germany, Spain, etc)
• Bad customer service
• Sub charges
(I hate Ryanair)
(Ryanair falls out of favour as Norwegian Air and easyJet voted best for budget
flights, 2014)

5. LOGO and Slogan
Slogan of the Ryanair is: ‘Low Fares Made Simple’
(Afmetingen van de handbagage bij Ryanair, 2013)

6. Competition with EasyJet
• EasyJet is also famous low-cost airline
• Most of bases are located in main city airports
• EasyJet's main aim is to attract more and more
people, whose jobs are connected with business.
(Quicklogo Design, 2011)

7. Number of Passengers
In 2014 the Ryanair’s operating profit was 5,036.7 m €.
That means that company doing extrimly well during
2014 (Annual Report, 2014).
(Ryanair Is The Perfect Growth Story, 2015)

9. Bibliography:
• (n.d.). Retrieved 04 24, 2015, from I hate Ryanair: http://www.ihateryanair.org/
• Afmetingen van de handbagage bij Ryanair. (2013, 06 18). Retrieved 04 24, 2015, from
afmetingen-handbagage: http://www.afmetingen-handbagage.nl/ryanair/
• (2014). Annual Report. Swords.
• Banser, J. (2015, Mar 25). Ryanair Is The Perfect Growth Story. Seeking Alpha.
• Images Gallery. (2012, 04 22). Retrieved 04 24, 2015, from Ryanair:
http://corporate.ryanair.com/media-centre/stock-images-gallery/
• Quicklogo Design. ( 2011, January 18). Retrieved 04 2015, 28, from Impact of Recession on
UK Low Cost Airline Industry: http://www.quicklogodesign.com/blog/impact-of-recession-
on-uk-low-cost-airline-industry#.VT-GuCFVhBd
• Ryanair falls out of favour as Norwegian Air and easyJet voted best for budget flights.
(2014, April 29). Retrieved 04 28, 2015, from Quicklogo Design:
http://www.quicklogodesign.com/blog/impact-of-recession-on-uk-low-cost-airline-
industry#.VT-FZSFVhBc
• Ryanair Is The Perfect Growth Story. (2015, 03 25). Retrieved 04 24, 2015, from Seeking
Alph: http://seekingalpha.com/article/3026646-ryanair-is-the-perfect-growth-story
• Wikipedia. (2010). Retrieved April 24, 2015, from
http://cy.wikipedia.org/wiki/Delwedd:Ryanair.png
• Wikipedia. (2015, April 28). Retrieved 04 28, 2015, from Ryanair:
http://en.wikipedia.org/wiki/Ryanair