Davin Runnerstrom proposes creating a new diverse sports podcast called Capital Sports for NBC Sports Washington. The podcast would have a diverse group of 4 hosts and provide different perspectives on local D.C. sports teams compared to the existing predominantly white male hosted podcast. It would air daily and be available on radio and streaming services. The proposed budget is $686,507.88 annually to cover staffing, equipment, and software costs. Runnerstrom requests a $250,000 investment from Ted Leonis by December 1st to help launch the podcast.

1. TO: Ted Leonis
FROM: Davin Runnerstrom
DATE: November 11, 2021
SUBJECT: Diverse Podcast Proposal for NBC Sports Washington
You are the founder, chairman, principial owner and Chief Executive Officer of
Monumental Sports and Entertainment. You are also a nationally recognized investor,
entrepreneur, and philanthropist in the Washington, D.C. area. As a co-founder and
partner at Revolution Growth, you and your partners typically invest $25 to $50 million
per deal to speed up capital investments in businesses each year.
Background and Purpose
The Washington D.C. area is home to a diverse community. For more than 20 years there
has only been one constant mainstream podcast in Washington D.C., The Sports Junkies.
According to 106.7 The Fan, the Sport Junkies have owned D.C. sports radio by covering
the Washington Football Team, Nationals, Capitals, and Wizards for the last 20 years.
The Sports Junkies is a podcast hosted by 4 Caucasian males in Washington D.C. and has
been on the air since 1996.Washington D.C. needs a new and diverse podcast that is
hosted by individuals of different ethnicities and that can help D.C. sports fans better
relate to their favorite teams.
Proposed Plan of Action
Living in the Washington D.C. area I find there are not many podcasts that represent
what it is like to be a D.C. sports fan. I would like to create a sports podcast with a
diverse group of 4 podcast hosts. The name of my podcast will be Capital Sports. The
podcast will air every day from noon to 4pm on local radio and streaming services such
as Spotify and Audacy. Having a diverse group of podcast hosts will provide a different
point of view on local sports news and help the community better relate to their favorite
D.C. sports teams. The diverse podcast would bring a bigger audience not only to the
podcast but to all professional sports teams in Washington, D.C. area.
Schedule
The schedule for this project will be as follows:
Rent studio space to host podcast- January 1, 2022 to January 15, 2022
Purchase recording and editing equipment/software- January 17, 2022 to January 20,
2022
Have recording and editing equipment setup in studio- February 5, 2022 to February 12,
2022
Verify that all equipment and software works- February 13, 2022 to February 15, 2022
Develop marketing campaign- February 16, 2022 to March 1, 2022
Launch marketing campaign- March 10, 2022 to June 10, 2022

2. Air first episode- June 25, 2022
Staffing
Listed below is the necessary staff needed to produce the podcast:
Kate Williams- Project Manager; B.S. in Journalism
John Smith- Outreach Manager: B.S. in Marketing
Four show hosts; B.S. in Broadcasting
Kennedy Palmer- Writer/Editor: B.S. in Journalism
Gregory Holt- Voice Over Specialist; B.S. in Audio Production
Jason Jackson- Audio Engineer; B.S. in Audio Production
Rene Williamson- Graphic Designer: B.S. in Graphic Design
Donna Overstreet- Administrator: B.S. in Business Administration
Roy Ward- Guests Relationships Manager; Assocs. or B.S. in Hospitality
Budget
Below I have calculated what it would cost to create this podcast:
Recording equipment - $1,125 (one time cost)
Hosting and recording software - $360 (a year)
Audio editing software - $251.88 (a year)
Staff - $684,000 (a year)
Total - $686,507.88 (a year)
Authorization
I am asking you to invest $250,000 to help create the podcast and purchase the necessary
equipment. Please contact me at drrunnerstrom@student.fullsail.edu or (540) 123-4567
by December 1, 2021, with your response. Thank you for taking the time to consider my
proposal and I hope to work with you in the future.