El documento resume la historia del rugby desde sus orígenes hasta su llegada y desarrollo en España y Aragón. Se describe cómo William Webb Ellis inventó el rugby al agarrar el balón con las manos en un partido de fútbol en Inglaterra en 1823. Luego se fundaron las primeras uniones de rugby en distintos países en el siglo XIX. El rugby llegó a España en 1921 y al país se introdujo principalmente a través de Cataluña, Comunidad Valenciana y Aragón en las décadas de 1960 y 1970. En Aragón, los principales
This document summarizes how Wikimedia UK partnered with Derby Museum to transform its online presence using Wikipedia and QR codes. Volunteers wrote over 1,200 articles about the museum's exhibits in many languages. QR codes linked to these articles, allowing visitors to learn more in their own language on their phones. This global collaboration increased attention on the museum and city of Derby online, filling information gaps and putting the small regional museum on a global stage. The success suggests that cultural institutions can use free online tools and volunteer contributions to strengthen their online image and raise awareness of their city worldwide.
This document provides a summary of media coverage of the global pharmaceutical industry in 2007. It analyzes coverage of major companies, issues, and executives. Key findings include bleak coverage of sector job losses, pipeline gaps, and falling profits. Coverage of CEOs focused on restructuring announcements from leaders of large companies. The generics industry and regulatory scrutiny also received significant attention. Overall, 2007 news suggested most major drug companies struggled with challenges including upcoming patent expirations and increased competition.
This document summarizes the partnership between the United Nations World Food Programme (WFP) and Delahaye Medialink to provide a daily news digest evaluation service. The service monitors international news coverage of WFP and provides timely alerts about misreporting or factual inaccuracies. It has evolved over 12 months to now serve as both a real-time monitoring tool and historical reporting tool. The partnership helps WFP improve media coverage and address issues proactively.
Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia B...SteveVirgin
Talk for Business Link South West at Gloucestershire Cricket Club in Bristol....audience a mix of SME business people....aim to exlain how \'they\' can get involved...show potential of doing so...and get them thinking about the goals and values of what we do
This document discusses Bristol & Wikipedia and Wikimedia UK's efforts to promote collaboration between cultural institutions and Wikipedia. Some key points:
- Wikimedia UK is the UK chapter of Wikimedia volunteers that promotes free content and seeks volunteers.
- Several projects have involved sharing content from cultural institutions on Wikipedia, such as images from museums being uploaded to Wikimedia Commons.
- QR codes have been used at some institutions to provide mobile access to additional information about museum exhibits from Wikipedia pages.
- Challenges have been conducted, such as the Wright Challenge where over 600 pages were created about Derby Museum in under 6 weeks.
- Outreach to local communities in Bristol is aimed at getting more local content contributed
This document provides a summary of Wikipedia-related events that took place from 2010 to early 2011, including conferences held at the British Museum and University of Bristol on wikis in cultural institutions and the 10th anniversary of Wikipedia. It also mentions a multilingual QR code reader, Wikipedia's birthday celebrated in London, and photos of events licensed under various Creative Commons licenses.
El documento resume la historia del rugby desde sus orígenes hasta su llegada y desarrollo en España y Aragón. Se describe cómo William Webb Ellis inventó el rugby al agarrar el balón con las manos en un partido de fútbol en Inglaterra en 1823. Luego se fundaron las primeras uniones de rugby en distintos países en el siglo XIX. El rugby llegó a España en 1921 y al país se introdujo principalmente a través de Cataluña, Comunidad Valenciana y Aragón en las décadas de 1960 y 1970. En Aragón, los principales
This document summarizes how Wikimedia UK partnered with Derby Museum to transform its online presence using Wikipedia and QR codes. Volunteers wrote over 1,200 articles about the museum's exhibits in many languages. QR codes linked to these articles, allowing visitors to learn more in their own language on their phones. This global collaboration increased attention on the museum and city of Derby online, filling information gaps and putting the small regional museum on a global stage. The success suggests that cultural institutions can use free online tools and volunteer contributions to strengthen their online image and raise awareness of their city worldwide.
This document provides a summary of media coverage of the global pharmaceutical industry in 2007. It analyzes coverage of major companies, issues, and executives. Key findings include bleak coverage of sector job losses, pipeline gaps, and falling profits. Coverage of CEOs focused on restructuring announcements from leaders of large companies. The generics industry and regulatory scrutiny also received significant attention. Overall, 2007 news suggested most major drug companies struggled with challenges including upcoming patent expirations and increased competition.
This document summarizes the partnership between the United Nations World Food Programme (WFP) and Delahaye Medialink to provide a daily news digest evaluation service. The service monitors international news coverage of WFP and provides timely alerts about misreporting or factual inaccuracies. It has evolved over 12 months to now serve as both a real-time monitoring tool and historical reporting tool. The partnership helps WFP improve media coverage and address issues proactively.
Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia B...SteveVirgin
Talk for Business Link South West at Gloucestershire Cricket Club in Bristol....audience a mix of SME business people....aim to exlain how \'they\' can get involved...show potential of doing so...and get them thinking about the goals and values of what we do
This document discusses Bristol & Wikipedia and Wikimedia UK's efforts to promote collaboration between cultural institutions and Wikipedia. Some key points:
- Wikimedia UK is the UK chapter of Wikimedia volunteers that promotes free content and seeks volunteers.
- Several projects have involved sharing content from cultural institutions on Wikipedia, such as images from museums being uploaded to Wikimedia Commons.
- QR codes have been used at some institutions to provide mobile access to additional information about museum exhibits from Wikipedia pages.
- Challenges have been conducted, such as the Wright Challenge where over 600 pages were created about Derby Museum in under 6 weeks.
- Outreach to local communities in Bristol is aimed at getting more local content contributed
This document provides a summary of Wikipedia-related events that took place from 2010 to early 2011, including conferences held at the British Museum and University of Bristol on wikis in cultural institutions and the 10th anniversary of Wikipedia. It also mentions a multilingual QR code reader, Wikipedia's birthday celebrated in London, and photos of events licensed under various Creative Commons licenses.
The document discusses the relationship between Wikipedia and the city of Bristol. It notes that Wikimedia UK is the national chapter of Wikimedia volunteers in the UK. It then provides statistics on page view counts for various UK city Wikipedia pages, suggesting Bristol could aim to increase engagement. The document proposes several ideas for how Bristol could partner with Wikipedia, such as hosting edit-a-thons, adding content from local archives and museums, encouraging contributions from underrepresented ethnic groups and languages, and involving schools and students in projects.
Volatility Of Global Commodity Prices – A Stakeholder Mapping AnalysisSteveVirgin
This document provides a summary of a report analyzing the connections between organizations and reporters discussing the volatility of global commodity prices from January to March 2011. The report maps the relationships between organizations and publications or reporters that mentioned them. Key findings include Monsanto having the most influence based on mentions, while other influential organizations included the UN, World Bank, and FAO. Major publications and reporters that drove discussion are also identified.
Partners Commetric have a tool that finds the movers & shakers that drive a conversation on a particular topic. It means media analysis can become multi-dimensional - you find the people who influence others, so you can work with them directly in the future.
Steve Virgin gave a presentation on how Wikipedia and Wikimedia projects could be further promoted and utilized in Bristol. He discussed the structure and operations of the Wikimedia Foundation and Wikimedia UK chapter. He then outlined opportunities for Bristol residents and organizations to get involved by editing Wikipedia articles, adding images and other content, writing for Wikinews, and using Wikimedia software and resources in various ways. Virgin proposed several specific initiatives and events in Bristol to celebrate writing and share local content while engaging more of the community.
Wikipedia Seminar For Cipr October 2010SteveVirgin
This document summarizes a presentation given by Wikimedia UK on using Wikipedia as part of a public relations strategy. It discusses Wikipedia's scale and goals of supporting free knowledge. Key aspects covered include building a Wikipedia strategy by providing free basic content, understanding the "gift economy" model of open content, and addressing potential issues like correcting errors or adding content to an existing client page. Quality, industry concerns, and remembering Wikipedia is an encyclopedia were also briefly mentioned.
Better Targeted Advertising Real World ExamplesSteveVirgin
Digital signage is poised to become a major advertising medium due to its ability to reach large audiences at a low cost. It also allows targeting messages to audiences based on their location. Technological advances have made it possible to precisely control digital signage messages, enabling them to be relevant to the target audience at any given time and location, which increases advertising response rates. Digital signage has been successfully used in supermarkets and other hospitality locations like restaurants and malls.
Corporate Reputation Disasters Real World ExamplesSteveVirgin
Three corporate reputation disasters are summarized:
1) Two Domino's employees filmed themselves performing unsanitary acts with food and posted it online, gaining over a million views. They were fired and charged, causing a PR crisis for Domino's.
2) A Ryanair employee engaged in an unprofessional public argument with a blogger who found a bug on their website, worsening the situation.
3) Habitat unwittingly used hashtags related to the Iran election on Twitter, sparking outrage and forcing an apology.
Changing Face Of Journalism Real Life Examples 2009SteveVirgin
Regional newspapers are struggling financially due to declining print advertising revenue and are having to make major changes to their business models. Many papers are filing for bankruptcy, going online-only, cutting print sections, or asking readers for donations to sustain their online operations. As the traditional print newspaper business model becomes less profitable, papers are having to innovate by going digital, seeking new owners, embracing social media, crowdsourcing content and funding, and developing new formats tailored to individual readers to try and survive in the changing media landscape.
Making Money From Social Media Real World ExamplesSteveVirgin
This document discusses various ways to make money from social media platforms and new business models that are emerging from digital technologies and changing consumer behaviors. Some of the key points mentioned include:
- Facebook is on track to generate $1 billion in revenues in 2009 from targeted advertising and virtual goods on their platform with over 350 million active users.
- Dell has made millions in profits from using Twitter as another customer service channel and to promote offers.
- Music streaming services like Spotify and online retailers like Netflix are seeing increasing subscriber numbers as consumers prefer convenient, streaming options over physical media like CDs or DVDs.
- Crowdfunding sites like SlicethePie allow fans to directly fund artists in exchange for
Wikimedia UK representatives Andrew Turvey and Steve Virgin presented on how businesses can utilize and contribute to Wikipedia. They discussed who Wikimedia is, the "gift economy" model of Wikipedia, the vast resources available for reuse, managing business reputation on Wikipedia, contributing content as a form of soft advertising, and using the "freemium" model with Wikipedia. They offered to help businesses further with donating content, speaking engagements, content usage guidance, and identifying available resources.
This document provides tips for how companies can effectively use social media. It recommends properly resourcing social media efforts and not abandoning them. It also suggests picking relevant channels based on team experience, spreading engagement beyond just social media teams, finding champions to explain the value of social media, empowering people throughout the organization, understanding how each channel differs, centralizing coordination, opening platforms to all stakeholders, encouraging employees to use social media for work, engaging where relevant audiences already are, supporting social media as an extension of company culture, modularizing and synchronizing content, emphasizing quality over quantity, making social media part of everyone's jobs, being conversational, and finding the right approach.
The document discusses the rise of social media and how it has transformed consumer behavior and business. It notes that consumers now research products online and share opinions, with over half of UK consumers researching purchases online. Brands that understand social media and engage consumers online are seeing increased sales and loyalty. It encourages businesses to monitor social media for conversations about their brand and to participate in social networks to better understand and influence customers.
Sv 17 April The Run Up To The 2009 South African ElectionsSteveVirgin
The document is a report summarizing media coverage of the 2009 South African elections from February 1 to April 17, 2009. It finds that coverage was dominated by Jacob Zuma's legal battles over corruption charges. Other major topics included President Motlanthe's State of the Nation address, speculation over Trevor Manuel's future, and criticism of the ANC by Desmond Tutu and the Dalai Lama. The ANC received the strongest share of media voice, followed by COPE, Inkatha, and the Democratic Alliance. The Sunday Times was the most prolific commentator on South African politics.
The document discusses how social media and online consumer behavior is transforming industries. It notes that while some sectors are struggling, online retailers are seeing large sales increases. It also outlines how consumers now routinely research purchases online, compare prices, and discuss options with others. The document argues that companies must recognize consumers are in control and embrace convenient online options they trust to remain successful. It provides statistics on the growth of social media and time spent online to argue everyone is participating and behaving digitally, so companies must engage customers through these new channels.
The document discusses the relationship between Wikipedia and the city of Bristol. It notes that Wikimedia UK is the national chapter of Wikimedia volunteers in the UK. It then provides statistics on page view counts for various UK city Wikipedia pages, suggesting Bristol could aim to increase engagement. The document proposes several ideas for how Bristol could partner with Wikipedia, such as hosting edit-a-thons, adding content from local archives and museums, encouraging contributions from underrepresented ethnic groups and languages, and involving schools and students in projects.
Volatility Of Global Commodity Prices – A Stakeholder Mapping AnalysisSteveVirgin
This document provides a summary of a report analyzing the connections between organizations and reporters discussing the volatility of global commodity prices from January to March 2011. The report maps the relationships between organizations and publications or reporters that mentioned them. Key findings include Monsanto having the most influence based on mentions, while other influential organizations included the UN, World Bank, and FAO. Major publications and reporters that drove discussion are also identified.
Partners Commetric have a tool that finds the movers & shakers that drive a conversation on a particular topic. It means media analysis can become multi-dimensional - you find the people who influence others, so you can work with them directly in the future.
Steve Virgin gave a presentation on how Wikipedia and Wikimedia projects could be further promoted and utilized in Bristol. He discussed the structure and operations of the Wikimedia Foundation and Wikimedia UK chapter. He then outlined opportunities for Bristol residents and organizations to get involved by editing Wikipedia articles, adding images and other content, writing for Wikinews, and using Wikimedia software and resources in various ways. Virgin proposed several specific initiatives and events in Bristol to celebrate writing and share local content while engaging more of the community.
Wikipedia Seminar For Cipr October 2010SteveVirgin
This document summarizes a presentation given by Wikimedia UK on using Wikipedia as part of a public relations strategy. It discusses Wikipedia's scale and goals of supporting free knowledge. Key aspects covered include building a Wikipedia strategy by providing free basic content, understanding the "gift economy" model of open content, and addressing potential issues like correcting errors or adding content to an existing client page. Quality, industry concerns, and remembering Wikipedia is an encyclopedia were also briefly mentioned.
Better Targeted Advertising Real World ExamplesSteveVirgin
Digital signage is poised to become a major advertising medium due to its ability to reach large audiences at a low cost. It also allows targeting messages to audiences based on their location. Technological advances have made it possible to precisely control digital signage messages, enabling them to be relevant to the target audience at any given time and location, which increases advertising response rates. Digital signage has been successfully used in supermarkets and other hospitality locations like restaurants and malls.
Corporate Reputation Disasters Real World ExamplesSteveVirgin
Three corporate reputation disasters are summarized:
1) Two Domino's employees filmed themselves performing unsanitary acts with food and posted it online, gaining over a million views. They were fired and charged, causing a PR crisis for Domino's.
2) A Ryanair employee engaged in an unprofessional public argument with a blogger who found a bug on their website, worsening the situation.
3) Habitat unwittingly used hashtags related to the Iran election on Twitter, sparking outrage and forcing an apology.
Changing Face Of Journalism Real Life Examples 2009SteveVirgin
Regional newspapers are struggling financially due to declining print advertising revenue and are having to make major changes to their business models. Many papers are filing for bankruptcy, going online-only, cutting print sections, or asking readers for donations to sustain their online operations. As the traditional print newspaper business model becomes less profitable, papers are having to innovate by going digital, seeking new owners, embracing social media, crowdsourcing content and funding, and developing new formats tailored to individual readers to try and survive in the changing media landscape.
Making Money From Social Media Real World ExamplesSteveVirgin
This document discusses various ways to make money from social media platforms and new business models that are emerging from digital technologies and changing consumer behaviors. Some of the key points mentioned include:
- Facebook is on track to generate $1 billion in revenues in 2009 from targeted advertising and virtual goods on their platform with over 350 million active users.
- Dell has made millions in profits from using Twitter as another customer service channel and to promote offers.
- Music streaming services like Spotify and online retailers like Netflix are seeing increasing subscriber numbers as consumers prefer convenient, streaming options over physical media like CDs or DVDs.
- Crowdfunding sites like SlicethePie allow fans to directly fund artists in exchange for
Wikimedia UK representatives Andrew Turvey and Steve Virgin presented on how businesses can utilize and contribute to Wikipedia. They discussed who Wikimedia is, the "gift economy" model of Wikipedia, the vast resources available for reuse, managing business reputation on Wikipedia, contributing content as a form of soft advertising, and using the "freemium" model with Wikipedia. They offered to help businesses further with donating content, speaking engagements, content usage guidance, and identifying available resources.
This document provides tips for how companies can effectively use social media. It recommends properly resourcing social media efforts and not abandoning them. It also suggests picking relevant channels based on team experience, spreading engagement beyond just social media teams, finding champions to explain the value of social media, empowering people throughout the organization, understanding how each channel differs, centralizing coordination, opening platforms to all stakeholders, encouraging employees to use social media for work, engaging where relevant audiences already are, supporting social media as an extension of company culture, modularizing and synchronizing content, emphasizing quality over quantity, making social media part of everyone's jobs, being conversational, and finding the right approach.
The document discusses the rise of social media and how it has transformed consumer behavior and business. It notes that consumers now research products online and share opinions, with over half of UK consumers researching purchases online. Brands that understand social media and engage consumers online are seeing increased sales and loyalty. It encourages businesses to monitor social media for conversations about their brand and to participate in social networks to better understand and influence customers.
Sv 17 April The Run Up To The 2009 South African ElectionsSteveVirgin
The document is a report summarizing media coverage of the 2009 South African elections from February 1 to April 17, 2009. It finds that coverage was dominated by Jacob Zuma's legal battles over corruption charges. Other major topics included President Motlanthe's State of the Nation address, speculation over Trevor Manuel's future, and criticism of the ANC by Desmond Tutu and the Dalai Lama. The ANC received the strongest share of media voice, followed by COPE, Inkatha, and the Democratic Alliance. The Sunday Times was the most prolific commentator on South African politics.
The document discusses how social media and online consumer behavior is transforming industries. It notes that while some sectors are struggling, online retailers are seeing large sales increases. It also outlines how consumers now routinely research purchases online, compare prices, and discuss options with others. The document argues that companies must recognize consumers are in control and embrace convenient online options they trust to remain successful. It provides statistics on the growth of social media and time spent online to argue everyone is participating and behaving digitally, so companies must engage customers through these new channels.