The document outlines various road safety campaigns designed by Yellow Jersey Design for clients like Warwickshire County Council and regional casualty reduction partnerships. Yellow Jersey Design was involved in originating concepts, designing, illustrating, sourcing pictures, and assembling artwork for campaigns targeting speed reduction, drink and drugs, older drivers, preschoolers, and more. Their work included brochures, storybooks, newsletters, posters, and other materials aimed at different audiences.

1. Client: midlands / regional pitch
contact: yellow jersey design / direct
requirement: campaign to target 17 - 23 year olds
brief was left open to target any aspect
of road safety
proposal: ‘stoned, smashed, wrecked’ campaign
I suggested a 48 sheet campaign supported by bus
stop ads and bus backs and to use the images
on bear mats with quotes on the backs - as with
most of these campaigns, I thought it desirable to
make it an eye catching image relevant to the age
targeted, and not to be dictatorial but to let the
viewer dwell on consequences
involvement: initial concept
design
illustration
artwork and assembly

2. Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: road vehicle speed reduction campaigns
involvement: originate concepts
design and styling
sourcing pictures
artwork and assembly
Client: regional
casualty reduction partnerships
contact: yellow jersey / direct
requirement: drink & drugs campaign
involvement: originate concepts
design and styling
sourcing pictures (stock)
artwork and assembly

3. Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: informative literature to older drivers
proposal: ‘drive for life’ campaign
difficult material to put together - the original copy
from the council was very instructional and would
have frightened more elderly drivers. after allot of
research and revamps we managed to pull together
an informative brochure dealing with the various
possible problems we face as we age, and supplying
solutions and alternatives
involvement: originate concepts
design and styling
editing
sourcing pictures
artwork and assembly

4. Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: road vehicle speed reduction campaigns
involvement: originate concepts
design and styling
sourcing pictures
artwork and assembly
Client: warwickshire county council
casualty reduction partnership /
dairy crest
contact: yellow jersey
requirement: series of road safety campaigns for livery
involvement: originate concepts
design and styling
sourcing pictures / photoshoots
artwork and assembly

5. Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: road vehicle speed reduction campaigns
involvement: originate concepts
design and styling
sourcing pictures
artwork and assembly
Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey / direct
requirement: preschool road safety book
proposal: bobby and polly campaign
produce an a3 storybook for in class and
an a5 version containing activities that the kids can
do at home with their parents
involvement: illustration
artwork and assembly

6. Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: road vehicle speed reduction campaigns
involvement: originate concepts
design and styling
sourcing pictures
artwork and assembly
Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: preschool safety campaign
proposal: little green bear campaign
after the success of the ‘polly & bobby books we
developed the little green bear as a mascot for a
preschool road safety club, involving developing
games and activities for the children
involvement: originate concepts
design and styling
illustration
sourcing pictures
artwork and assembly

8. Client: warwickshire county council
casualty reduction partnership
contact: yellow jersey
requirement: road vehicle speed reduction campaigns
involvement: originate concepts
design and styling
sourcing pictures
artwork and assembly
Client: west mercia
safer roads partnership
contact: yellow jersey design / direct
requirement: annual review
involvement: initial design
art direction of shoots
graph generation
artwork and assembly

9. Client: warwickshire county council
(taken up my several other councils)
contact: yellow jersey design / direct
requirement: vehicle to reduce road accidents
proposal: periodic newsletter containing useful
information and articles about people affected by
accidents through a series of interviews - focusing
not on telling people what not to do, but rather
showing the consequences
targeting concept / delivery system /
outlets
involvement: joint initial concept
masthead design
& styling of news sheet
map generation (illustrator)
picture searching / art direction of shoots
artwork, assembly and some editing

10. Client: west midlands regional road safety
contact: yellow jersey design / direct
requirement: a way of getting information to children
about safe ways of getting to school
proposal: leaflet & poster campaign
utilising ‘little britain’ - and stock
photography as there was no budget
involvement: research - always trying to find a theme to unify
campaigns - I found ‘little britain’ seemed to have a
massive appeal for teenagers (though the
programme is not aimed at this age group)
initial concept
leaflet & poster design
picture searching
photo manipulation
artwork and assembly

11. Client: travelwise
contact: yellow jersey design / direct
requirement: newsletter to go to schools
involvement: masthead
newsletter design
picture searching
(all stock or supplied by the various schools)
artwork and assembly