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"Was bringt uns das überhaupt?" – über die Herausforderung, Nachhaltigkeit me...
"Was bringt uns das überhaupt?" – über die Herausforderung, Nachhaltigkeit me...GCB German Convention Bureau e.V.
Markenräume - Markenwerte übersetzen in temporäre Architektur
The document is a newsletter from ETH Zurich's Architecture department. It discusses upcoming events including conferences, workshops, exhibitions and social media campaigns. It also profiles several architects and their recent projects. The newsletter is divided into sections covering various communication topics like corporate design, public relations, social media and more. Graphics show statistics on the department's communications over time.
wob brand afternoon 17 - DIE MARKE IM HEIMATHAFEN.
„Interne Markenverankerung - so werden Mitarbeiter zu Markenbotschaftern“ (Vortrag: Dr. Andreas Wicke, Head of wob branding)
http://www.wob.ag/ueberuns/brand_afternoon
Dreamitalive
DreamItAlive is an app that allows users to document their dreams and goals. However, the reviewer critiques that the app could be improved by allowing for more varied emotional responses to dreams, customizing emotions for each individual dream, and increasing image variety. Regularly updating the app as dreams are accomplished could make it a more effective self-motivation tool.
Wifi work of july 19, paris
The document discusses several topics:
1. CV BOOSTING tools like Adzuna that allow users to search for jobs based on location, company, contract type, and salary range.
2. The impact of mobile technology on travelers' behaviors, with many now booking tickets and hotels and doing shopping via their phones.
3. Critical skills needed for the "Conceptual Age" like strategic imagination, creative problem solving, and resilience.
Think tank – paris 27 apr
1) The document recommends hotels use multiple platforms to market their services and be present across all stages of a customer's travel planning and experience.
2) It emphasizes the need to tell a story to attract more clients and develop a unique personality, like luxury brand LV.
3) Future advice includes hiring digital marketing managers, increasing creativity across platforms like blogs and social media, optimizing for search engines, and using content to promote the surrounding city.
Think tank – paris 27 apr
The document discusses strategies for hotels to attract more customers through digital marketing. It recommends (1) using all available marketing platforms to push information and influence customers, (2) tailoring platforms to be present at all stages of a traveler's journey, and (3) creating compelling "stories" for hotels to develop distinctive personalities that attract target markets through self-identification. It emphasizes the need to be creative across platforms and use marketing tools like keywords, pinned photos, and blogs to promote the hotel and surrounding city.
Recommended
"Was bringt uns das überhaupt?" – über die Herausforderung, Nachhaltigkeit me...
"Was bringt uns das überhaupt?" – über die Herausforderung, Nachhaltigkeit me...GCB German Convention Bureau e.V.
Markenräume - Markenwerte übersetzen in temporäre Architektur
The document is a newsletter from ETH Zurich's Architecture department. It discusses upcoming events including conferences, workshops, exhibitions and social media campaigns. It also profiles several architects and their recent projects. The newsletter is divided into sections covering various communication topics like corporate design, public relations, social media and more. Graphics show statistics on the department's communications over time.
wob brand afternoon 17 - DIE MARKE IM HEIMATHAFEN.
„Interne Markenverankerung - so werden Mitarbeiter zu Markenbotschaftern“ (Vortrag: Dr. Andreas Wicke, Head of wob branding)
http://www.wob.ag/ueberuns/brand_afternoon
Dreamitalive
DreamItAlive is an app that allows users to document their dreams and goals. However, the reviewer critiques that the app could be improved by allowing for more varied emotional responses to dreams, customizing emotions for each individual dream, and increasing image variety. Regularly updating the app as dreams are accomplished could make it a more effective self-motivation tool.
Wifi work of july 19, paris
The document discusses several topics:
1. CV BOOSTING tools like Adzuna that allow users to search for jobs based on location, company, contract type, and salary range.
2. The impact of mobile technology on travelers' behaviors, with many now booking tickets and hotels and doing shopping via their phones.
3. Critical skills needed for the "Conceptual Age" like strategic imagination, creative problem solving, and resilience.
Think tank – paris 27 apr
1) The document recommends hotels use multiple platforms to market their services and be present across all stages of a customer's travel planning and experience.
2) It emphasizes the need to tell a story to attract more clients and develop a unique personality, like luxury brand LV.
3) Future advice includes hiring digital marketing managers, increasing creativity across platforms like blogs and social media, optimizing for search engines, and using content to promote the surrounding city.
Think tank – paris 27 apr
The document discusses strategies for hotels to attract more customers through digital marketing. It recommends (1) using all available marketing platforms to push information and influence customers, (2) tailoring platforms to be present at all stages of a traveler's journey, and (3) creating compelling "stories" for hotels to develop distinctive personalities that attract target markets through self-identification. It emphasizes the need to be creative across platforms and use marketing tools like keywords, pinned photos, and blogs to promote the hotel and surrounding city.
Think tank – paris 27 apr
1) The document recommends hotels use multiple platforms to market their services and be present across all stages of a customer's travel planning and experience.
2) It emphasizes the need to tell a story to attract more clients and develop a unique personality, like LV's story of voyage with Angelina Jolie.
3) Hotels are advised to hire digital marketing managers, be more creative across all platforms, write blogs, and optimize keywords and social media to better promote themselves and monitor competitors.
Rtz Carlton and Jet Blue app. effort
The document discusses mobile apps for travel services. It describes mobile apps from The Ritz-Carlton and JetBlue that allow users to book reservations and access travel information on the go. The JetBlue app specifically allows booking flights, checking in, receiving flight updates and sharing travel plans.
Rtz Carlton and Jet Blue app. effort
The document discusses mobile apps for travel services. It describes mobile apps from The Ritz-Carlton and JetBlue that allow users to make reservations, check flight status, view travel details and share plans. The JetBlue app specifically allows booking flights, checking in remotely, receiving notifications and viewing in-flight amenities from any location.
Rtz Carlton and Jet Blue app. effort
The document discusses mobile apps for travel services. It describes mobile apps from The Ritz-Carlton and JetBlue that allow users to make reservations, check flight status, get notifications and share travel plans on the go. The JetBlue app specifically allows booking flights, checking in remotely, getting real-time flight updates and viewing in-flight amenities.
Appnostic
Appgnostic provides solutions to customize a company's online presence, monitor customer engagement across various digital channels like websites and social media, and provide analytics and insights from user data. Their solutions help generate direct bookings for hotels by engaging fans and friends on Facebook and other social networks to build likes and followers, while also managing posts and collecting enhanced fan and customer data to create targeted messaging. The solutions are aimed at independent boutique hotels, and do not charge booking fees or commissions for bookings made through their Facebook app.
Présentation1
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Specifically, Social Booker is a social media reservation platform for hotels on Facebook that helps maximize sales, build brand loyalty, lower distribution costs, improve customer service, and reach more customers through a hotel's friends and contacts. While online travel agencies (OTAs) can increase demand by exposing more people to hotel listings, they can also be bad for hotels by taking a commission from bookings and reducing revenue. Hotels need to focus on cost-effective distribution channels that generate the most bookings while protecting prices.
F commerce, OTA
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Social Booker is a reservation platform specifically for hotels on Facebook that helps maximize sales, build brand loyalty, lower costs, improve service, and reach more customers through a hotel's friends and contacts. While OTAs can increase demand by exposing more people to a property, they can also negatively impact hotels by taking a commission from bookings and compromising rate integrity. Hotels need distribution channels that are cost-effective, generate the most bookings, protect prices, and target the right customers.
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More from Veronika Kormanyos
Think tank – paris 27 apr
1) The document recommends hotels use multiple platforms to market their services and be present across all stages of a customer's travel planning and experience.
2) It emphasizes the need to tell a story to attract more clients and develop a unique personality, like LV's story of voyage with Angelina Jolie.
3) Hotels are advised to hire digital marketing managers, be more creative across all platforms, write blogs, and optimize keywords and social media to better promote themselves and monitor competitors.
Rtz Carlton and Jet Blue app. effort
The document discusses mobile apps for travel services. It describes mobile apps from The Ritz-Carlton and JetBlue that allow users to book reservations and access travel information on the go. The JetBlue app specifically allows booking flights, checking in, receiving flight updates and sharing travel plans.
Rtz Carlton and Jet Blue app. effort
The document discusses mobile apps for travel services. It describes mobile apps from The Ritz-Carlton and JetBlue that allow users to make reservations, check flight status, view travel details and share plans. The JetBlue app specifically allows booking flights, checking in remotely, receiving notifications and viewing in-flight amenities from any location.
Rtz Carlton and Jet Blue app. effort
The document discusses mobile apps for travel services. It describes mobile apps from The Ritz-Carlton and JetBlue that allow users to make reservations, check flight status, get notifications and share travel plans on the go. The JetBlue app specifically allows booking flights, checking in remotely, getting real-time flight updates and viewing in-flight amenities.
Appnostic
Appgnostic provides solutions to customize a company's online presence, monitor customer engagement across various digital channels like websites and social media, and provide analytics and insights from user data. Their solutions help generate direct bookings for hotels by engaging fans and friends on Facebook and other social networks to build likes and followers, while also managing posts and collecting enhanced fan and customer data to create targeted messaging. The solutions are aimed at independent boutique hotels, and do not charge booking fees or commissions for bookings made through their Facebook app.
Présentation1
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Specifically, Social Booker is a social media reservation platform for hotels on Facebook that helps maximize sales, build brand loyalty, lower distribution costs, improve customer service, and reach more customers through a hotel's friends and contacts. While online travel agencies (OTAs) can increase demand by exposing more people to hotel listings, they can also be bad for hotels by taking a commission from bookings and reducing revenue. Hotels need to focus on cost-effective distribution channels that generate the most bookings while protecting prices.
F commerce, OTA
Social media platforms like Facebook allow hotels to engage potential customers and drive reservations through social commerce (f-commerce). Social Booker is a reservation platform specifically for hotels on Facebook that helps maximize sales, build brand loyalty, lower costs, improve service, and reach more customers through a hotel's friends and contacts. While OTAs can increase demand by exposing more people to a property, they can also negatively impact hotels by taking a commission from bookings and compromising rate integrity. Hotels need distribution channels that are cost-effective, generate the most bookings, protect prices, and target the right customers.