Apache Sling is a RESTful content-centric web application framework built on OSGi and JCR standards. It allows resources to be accessed via URLs and supports scripting languages like JSP and JavaScript to render resources. Sling follows REST principles where resources are independent of representations and identified through URLs. It differs from traditional MVC frameworks by treating everything as a resource rather than distinguishing between controllers, models, and views. Sling uses OSGi bundles, a JCR repository like Jackrabbit to store content, and a scripting engine to handle requests and return representations of resources.