The document discusses research methodology for an MBA/BBA project. It defines research as a systematic search for knowledge through various methods. Methodology is the analysis of methods used in a field of study. Research methodology provides the systematic steps and approach used to solve a research problem. This study uses a descriptive research design to describe the characteristics of individuals or groups. Primary and secondary data is collected through questionnaires, interviews, literature reviews and other sources. A random sample of 60 respondents is selected from the 500 employees at the hotel for analysis. Data analysis techniques like percentage methods are used to analyze and compare the data collected.

1. RESEARCH METHODOLOGY
MBA/BBA PROJECT WORK

2. RESEARCH:
• Research in common parlance refers to a search for knowledge. One
can also define research as a scientific and systematic search for
pertinent information on a specific topic.
• research is an art of scientific investigation.
• Research is a careful investigation or inquiry especially through search
for new facts in any branch of knowledge.
• Research as a movement from the known to the unknown. It is
actually a voyage of discovery.

3. METHODOLOGY:
• Methodology is the systematic, theoretical analysis of the methods
applied to a field of study.
• It comprises the theoretical analysis of the body of methods and
principles associated with a branch of knowledge.
• Typically, it encompasses concepts such as paradigm, theoretical
model, phases and quantitative or qualitative techniques.

4. RESEARCHMETHODOLOGY:
• Research methodology is the systematic way to solve the research
problem.
• It gives an idea about various steps adopted by the researcher in a
systematic manner with an objective to determine various manners

5. RESEARCH DESIGN:
• The research design is used for this study of descriptive type.
• Descriptive research studies are those studies which are concerned
with describing the characteristics of a particular individual or a
group.

6. DATA SOURCE:
• Primary data is the fresh data collected from the respondents
through using a pr-structured questionnaire. Most of the data
collected by the researcher is primary data through personal
interview, where the researcher and the respondent operate face to
face.
• Secondary data may be obtained from many sources, including
literature, industry surveys, and compilations from computerized or
mathematical models of environmental processes.
• This information was collected through the method: Internet sources,
Books, Company profile, newspapers and internet etc

7. SAMPLING PROCEDURE:
• Sample is the specific group of individuals that will collect data from.
• Sampling is the selection of group with a view to obtain information about the whole is group of
persons that represents particular community.
• The sampling method used was random sampling. These sampling methods were used because of lack
of time and lack of through knowledge about the universe.
• Sample Population: There are total 500 employees working in the organization.
• Sample Size: All items in any field of in query constitute a ‘universe’ or ‘population’. A finite subject of
the population gives a sample. The statistical units in the sample are called sample units. The number of
units in the sample is called the size of the sample.
• If the size of the sample is less than or equal to 30 then it is
• called small samples. Otherwise, if the size of the sample is greater than 30, it is called as large samples.
• Out of the total strength the sample taken amongst workers. i.e:60 respondents.
• Sampling Area: The research was conducted at Welcome Hotel Grand Bay, Beach Road,
Visakhapatnam.
• Sample Method: The research was made by the survey in accordance to the convenience of the
employees. So the sample type is convenient sampling.

8. TOOLS OF ANALYSIS:
• Contact Instrument: A structured closed - end Questionnaire is used and the type of
questions is dichotomous and like scale.
• Contact Method: The research was conducted by using contact instruments like
Questionnaire, interview and observation. The information was collected from both
employees as well as from management staff.
• Data Analysis Techniques: The data is analysed through simple analysis technique.
• The data tool is percentage method: The collected data are analysed and interrupted
using statistical tools and techniques.
• Percentage method is used in making comparison between two or sense of Data.
• This method is used to describe relationship.
• Percentage of Respondents = No. of Respondents/ Total no. of Respondents X 100