2. Chewing Gum – reframed as:
Alternate Adhesive
something that can be used in place of
glue
3. Why so:
Most of us have observed that once you
get chewing gum on something, it is very
hard to get it removed especially clothes
and carpets
4. Idea:
Therefore this would not require any
modifications to the current form of
chewing gum - i.e. no additional cost
would be required
5. Execution:
Reach our intended audience and
convince them to start using it for interior
decoration, enhancing garments, and
more, in this innovative and cheaper way
