1. RetailDashboard
WeekEnding:
29November2015

2. Nat.rep.4,755
UniqueShoppers
164,359
Indiv.Receipts
1.1million
TotalLineItems
Keymetrics
Dataavailable
viaPC,tabletand
mobile

3. TableofContents
ProjectedMarketShare KPIperCustomer
KPIperReceiptsReceived Over/UnderTrading
CustomerSwitching SurveyProfile

4. 14Sep 21Sep 28Sep 5Oct 12Oct 19Oct 26Oct 2Nov 9Nov 16Nov 23Nov 30Nov 7Dec
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
22%
24%
26%
28%
30%
%ofTotalMovingAverageofPrice(w)(Marketshare)
29.7%
26.1%
26.5%
9.3%
8.4%
KantarMarket
Share:
13September2015
Tesco:27.7%
Supervalu:27.2%
Dunnes:25.4%
Lidl:10.1%
Aldi:9.7%
KantarMarket
Share:
8November2015
Tesco:26.9%
Supervalu:27.5%
Dunnes:26.5%
Lidl:9.7%
Aldi:9.5%
ReepMarket
Share:
22November
2015
Tesco:26.7%
Supervalu:29.3%
Dunnes:26.3%
Lidl:9.5%
Aldi:8.2%
S.Valu Tesco Dunnes Aldi Lidl
MarketShare 4WkMovingAvg

5. Revenuepercustomer
% chgvprevious
Basketspercustomer
% chgvprevious
Itemsperbasket
% chgvprevious
Revenueperbasket
% chgvprevious
Revenueperitem
% chgvprevious -0.6%
1.73
8.3%
22.4
8.9%
13.0
0.0%
3.5
8.3%
78.2
3.6%
3.12
9.3%
26.3
5.6%
8.4
2.8%
4.4
12.4%
114.3
5.7%
2.12
8.8%
16.3
3.1%
7.7
4.7%
3.7
13.9%
60.5
12.5%
2.83
20.0%
14.6
6.8%
5.2
5.0%
4.2
26.0%
62.0
8.5%
2.44
14.8%
15.4
5.9%
6.3
2.8%
5.9
18.1%
91.3
5.3%
2.40
11.0%
18.7
5.5%
7.8
3.4%
13.2
14.8%
245.7
MonthonMonthKPI:perCustomer
GrandTotal

6. Baby
Bakery
Drinks
Food
Cupboard
FreshFood
FrozenFood
Health&
Beauty
Home&Ents
Household
MiddleIsle
Pets
GrandTotal 14.8%
7.7%
7.6%
16.8%
9.1%
17.9%
5.3%
12.5%
15.1%
18.3%
11.7%
-3.2%
18.1%
21.8%
17.9%
17.5%
12.1%
2.6%
4.7%
7.8%
24.4%
32.5%
6.8%
-0.7%
26.0%
-7.7%
83.4%
16.1%
0.9%
17.9%
5.2%
18.6%
20.8%
42.4%
19.5%
3.5%
13.9%
-8.1%
20.8%
11.9%
17.0%
20.7%
-5.0%
17.0%
1.6%
0.4%
8.7%
11.2%
12.4%
3.4%
0.0%
16.0%
5.8%
22.7%
16.8%
13.1%
11.0%
8.1%
8.0%
-9.5%
8.3%
5.3%
-12.2%
10.6%
-5.7%
34.0%
-10.4%
8.5%
8.9%
-2.2%
1.8%
22.2%
MonthonMonthRevenueperCustomer(% change)
GrandTotal

7. Aldi Dun.. Lidl S.ValuTesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
MonthonMonth
Aldi Dun.. LidlS.ValuTesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
Aldi Dun.. LidlS.ValuTesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
Aldi Dun.. Lidl S.ValuTesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
Aldi Dun.. Lidl S.Va..Tesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
Aldi Dun.. Lidl S.Va..Tesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
Aldi Dun.. LidlS.Va..Tesco
Baby
Bakery
Drinks
FoodCupboard
FreshFood
FrozenFood
Health&Beauty
Home&Ents
Household
MiddleIsle
Pets
CategoryRevenue
CustomerNumbersInCategory
CustomerSpendInCategory
CategoryPenetraonTotalCustomersShopFrequencySpendperShop
KPI:perReceiptsReceived
-1,395 3,255
Down Up

8. Revenue
% Change
Contribution -202
-2.1%
9,241
MonthonMonth
Cat.custmrs
% Change
Contribution 467
4.9%
1,444 Revpercusto..
% Change
Contribution -669
-6.8%
6.40
Cat.penetrati..
% change
Contribution 196
2.0%
48.49%
Category
FreshFood
TotalCustom..
% change
Contribution 271
2.9%
2,978 Cust.frequency
% change
Contribution 427
4.8%
2.11 Spendpervisit
% change
Contribution -1,096
-11.1%
3.03
KPIdetail:perReceiptsReceived
Retailer
Tesco
Subcategory
FreshFruitChangeinRevenue
(v.previousperiod)
Numberofcustomers
shoppingincategory
AvgCategoryRevenue
perCustomer
CategoryPenetration
TotalCustomers
In-Store
AvgNo.ofVisitsper
CustomerinPeriod
AvgCustomerSpend
perVisit

9. Aldi Dunnes Lidl S.Valu Tesco
Baby BabyMilk&Food
BabyOther
Bakery BakeryOther
Bread
Drinks Beer&Cider
Non-alcoholicdrinks
Spirits
Wine
Food
Cupboard
Crisps,Chocs&Sweets
FoodCupboardOther
FreshFood FreshFruit
FreshMeat,Deli&Dairy
FreshVegetables
Frozen
Food
FrozenDesserts
FrozenSavouryItems
Health&
Beauty
Haircare&OralCare
Health&BeautyOther
Home&
Ents
Flowersand Plants
N'papers,Mags&Tobacco
Household HouseholdOther
Laundry,Paper&Tissues
MiddleIsle MiddleIsle-N/A
MiddleIsleProduct
Pets Cat&DogFood
PetsOther
105
125
76
117
35
14
120
151
127
22
103
83
144
125
97
167
80
73
97
101
125
130
131
106
116
130
87
158
105
98
79
86
60
81
106
95
109
64
69
68
113
133
100
97
86
78
100
85
91
90
78
81
71
111
115
103
126
117
173
75
90
76
144
122
126
107
106
92
88
59
125
112
104
106
76
135
164
66
66
57
14
128
141
60
29
147
70
215
57
33
234
57
40
4
158
79
95
87
89
95
77
134
114
92
110
683199
100
17188
143
118
82
90
110
79
36
70
43
140
NovemberOver/UnderTradingbyCategory
<90indicatesrelativeunderperformance (red)
>110indicatesrelativeoutperformance(green)

10. 31Aug 14Sep 28Sep 12Oct 26Oct
Bakery
BreadBakeryOther
0.0%
20000.0%
40000.0%
60000.0%
0.0%
20000.0%
40000.0%
60000.0%
Sheet54
31Aug 7Sep 14Sep 21Sep 28Sep 5Oct 12Oct 19Oct 26Oct 2Nov 9Nov 16Nov
FreshFood
FreshFruitFreshMeat,Deli&DairyFreshVegetables
0
50
100
150
0
50
100
150
0
50
100
150
FreshFood
Aldi Dunnes Lidl S.Valu Tesco
HistoricCategoryOver/UnderIndex
<90indicatesrelativeunderperformance
>110indicatesrelativeoutperformance

11. RetailerIn
ThisPeriod
RetailerPrev
Period
Aldi Aldi
D.Stores
Lidl
SuperValu
Tesco
D.Stores Aldi
D.Stores
Lidl
SuperValu
Tesco
Lidl Aldi
D.Stores
Lidl
SuperValu
Tesco
SuperValu Aldi
D.Stores
Lidl
SuperValu
Tesco
Tesco Aldi
D.Stores
Lidl
SuperValu
Tesco
35.09%
20.58%
14.99%
11.27%
18.07%
19.02%
43.03%
12.29%
17.61%
8.06%
23.17%
19.71%
27.59%
10.42%
19.11%
18.92%
20.38%
15.52%
26.84%
18.34%
22.03%
20.57%
14.62%
33.31%
9.47%
Categorisation
FreshFood
TimePeriod
Monthly
Numbersorspend
Customerspend
Aldi
DunnesStores
Lidl
SuperValu
Tesco
CustomerSwitching
Chorddiagramindicatesfromwhereretailershavetakencustomers/spend
versuspreviousperiod.
Tableonrightbreaksoutwhereeachretailers'customers(bynumberorby
spend)shoppedinthepreviousmonth.

12. 0% 10% 20% 30%
15-24
25-34
35-44
45-54
55-64
Dublin
RestofLeinster
Munster
ConnachtandUlster(partof)
0% 10% 20% 30%
15-24
25-34
35-44
45-54
55-64
0% 10% 20% 30%
15-24
25-34
35-44
45-54
55-64
0% 10% 20% 30%
15-24
25-34
35-44
45-54
55-64
0% 10% 20% 30%
15-24
25-34
35-44
45-54
55-64
SurveyProfile:agegroupandregion
0% 10% 20% 30%
15-24
25-34
35-44
45-54
55-64
GrandTotal