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RecycleBuddy Slide Deck
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- 2. Who are we? TreeVana: a start-up company focused on helping the environment by making recycling resources more readily available Company Founders: Cynthia Leu, Hannah Tang, Jessica Wu, Ju Yeon Lee, and Vicky Wang -backgrounds in programming and business
- 3. THE PROBLEM Credit: U.S.Environmental Protection Agency http://epa.gov/osw/nonhaz/municipal/infographic/index.htm
- 4. TRASH. OUR EARTHIS FULL OF IT. America is the #1 trash producing country in the word (1609 lb/ person) Waste incinerators release dangerous chemicals that are harmful to health and to the environment So what can we do about it?
- 6. Why is recyclingimportant?
- 7. Recycling is vitalto the protection of our environment and our health.
- 8. How many peoplerecycle? Only 68% of Americans currently recycle We surveyed 45 people of ages ranging from teens to those over 50. What about the 13% that rarely recycles?
- 9. RecycleBuddy addresses allof these problems!
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- 11. OUR APP: Containsrelevant information about common recyclables all in one place, right at the fingertips of users Common Recyclables: Batteries, Household Items, Electronics, Glass, Paper, Plastic
- 12. Helpful info about common recyclables What is recyclable? Preparation tips Where to recycle Benefits of recycling …with user friendly language with visuals!
- 13. Find recycling locations Near you… Andnear a specific address
- 14. In both mapformat & list format
- 15. Find recycling centersfor specific recyclables as well! Click button
- 16. Settings screen Customizeyour current location and contact information!
- 17. Who benefits fromthis app? Recyclers and non-recyclers alike expressed interest in using a mobile app that will help them recycle more conveniently no matter where they are.
- 18. OUR MARKET: Thosewho… Own Android phones Are teenagers ranging to older adults (50+) Are environmentally conscious Live in the United States Have a means of transportation to recycling centers Have recyclable waste in their households, businesses, restaurants, or schools
- 19. How we standagainst the competition Our app combines more features and can be used from home, on-the-go– anywhere! Our user interface is simple and easy-to-use
- 20. Our Financial Plan Current version: Free on Playstore with ads Premium version: $1.99 for removal of ads and additional features Date Goal May 31, 2014 Completion of releasable free version of app June 20, 2014 Completion of releasable premium version of app July 15, 2014 App release to Play Store July 15, 2014 Beginning of advertisement July 2016 Gain of significant profit (over $1000)
- 21. Projected Revenue UnitedStates population: 300 million 21% in United States own smartphones 28% of smartphone owners use Android- therefore around 84 million Android users Approximate that 10% of American Android users download the app & half purchase the upgraded version ($1.98) Total revenue: $1.68 million
- 22. Spreading Publicity Throughsocial media Local newspapers and magazines Holding recycling events and fundraisers Advertising in environment expos and conferences
- 23. Consumer Feedback In our survey,we asked potential users what features they would want in a recycling app. CURRENT FEATURES: We took your feedback into account and created a list of…
- 24. Future Features Useraccounts with the ability to: Add recycling centers and information to our database (with our approval and validation) Bookmark favorite recycling locations Rate recycling locations Set notifications/reminders to recycle rewards system with coupons that can be redeemed at a local businesses, grocery store, etc.
- 25. Recycle today with Needa more convenient way to recycle on the go? Unsure about what’s recyclable? Just want to help improve the environment?