kiid DM 2013
Design Methodology Class Final
School of Art & Design, Korea University.
고려대학교 디자인조형학부 UX 디자인 과제결과물
2013 디자인 방법론 수업 (3학년)
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Course Title : Design Methodologies
Course Grade : Junior Grade
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Design Topic : B's choice - Fruits Branding Service for Farmers
Designers : Yeojin Park (Korea), Minjae Lee (Korea), Kyoungmin Kim (Korea)
Year : 2013
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Description :
Korean fruits market and farmers are small sized, yet the competition is tough in highly globalized free market circumstances . It is reported that fruits price in big marts is not regarded reasonable by neither customers nor farmers. Thus, the service connecting two parts direct is a big key for a win-win situation.
B's choice is a design project which suggests a virtual fruits brand that is actively adopting mobile application and smart vending machine installed in crowed area especially subway stations. The secret of cheap price is coming from reducing the overhead costs, using information tech., and revitalizing flawed fruits by birds which have been abandoned just because of the shape so far in spite of their perfect flavor and nutrition. (the whole amount of the abandoned takes near 20% of total harvest.)
With the new trend of organic food seeking and pesticide-free movement, B's Choice is saving flawed fruits by BIRDs (that's why this brand design is B's Choice) and providing sweet and clean fruits to urban area and helping both of customers and farmers.
-----------------------------------------------------------------------
Directed by :
Prof. : Seung Hun Yoo
URL: http://coux.korea.ac.kr
School of Art & Design, Korea University
kiid DM 2013
Design Methodology Class Final
School of Art & Design, Korea University.
고려대학교 디자인조형학부 UX 디자인 과제결과물
2013 디자인 방법론 수업 (3학년)
-------------------------------------------------------------------------------------
Course Title : Design Methodologies
Course Grade : Junior Grade
-------------------------------------------------------------------------------------
Design Topic : B's choice - Fruits Branding Service for Farmers
Designers : Yeojin Park (Korea), Minjae Lee (Korea), Kyoungmin Kim (Korea)
Year : 2013
-------------------------------------------------------------------------------------
Description :
Korean fruits market and farmers are small sized, yet the competition is tough in highly globalized free market circumstances . It is reported that fruits price in big marts is not regarded reasonable by neither customers nor farmers. Thus, the service connecting two parts direct is a big key for a win-win situation.
B's choice is a design project which suggests a virtual fruits brand that is actively adopting mobile application and smart vending machine installed in crowed area especially subway stations. The secret of cheap price is coming from reducing the overhead costs, using information tech., and revitalizing flawed fruits by birds which have been abandoned just because of the shape so far in spite of their perfect flavor and nutrition. (the whole amount of the abandoned takes near 20% of total harvest.)
With the new trend of organic food seeking and pesticide-free movement, B's Choice is saving flawed fruits by BIRDs (that's why this brand design is B's Choice) and providing sweet and clean fruits to urban area and helping both of customers and farmers.
-----------------------------------------------------------------------
Directed by :
Prof. : Seung Hun Yoo
URL: http://coux.korea.ac.kr
School of Art & Design, Korea University
