Tal Rappleyea offers tips that can improve the effectiveness of real estate newsletters. Follow these tips for better client and prospective client communication. Tal Rappleyea is a solo practitioner in his own law offices.

1. 6 Tips for Better Real Estate Newsletters
Tal Rappleyea

2. Be sure the brand of your company is
an eye catching factor of the newsletter.
Use items like the company photo, slogan, and colors to help
readers associate this document with the business who
published it. Others things to include are the appropriate
contact information, a headshot, and the website address.

3. Make sure the newsletter is
organized.
Pay attention to formatting. Setting up the document in
segments will help the reader identify what they are looking
for or what they may be most interested.

4. Understand the value of strong
headlines.
If your content doesn’t begin
with a direct and eye-catching
title, it is more likely that the
article will go unread.Also,
don’t be afraid to try
interjecting some humor in the
headline. Only do this if it
would be appropriate for your
brand.

5. Insert great images.
Pictures are another tool to
entice your audience to read
further.A few suggestions of
images to share are captured
moments from special events or
even engaging and fun pictures
of your company’s team. Free
stock photos may also be used
from various online resources.

6. Get readers to talk back.
A newsletter can be a way to measure how many people are
actually reading your publication. Initiate further communication
by incorporating a question and answer section related to client
services. Prize offerings may also entice readers to respond to the
information in the newsletter.

7. Social media is important.
Show clients that you are in touch with current marketing
trends. Share newsletter content through social media
channels. This form of communication may even bring in
some new client prospects.