Reactive marketing involves placing advertisements for products or services in places where consumers are already actively searching, rather than proactively driving traffic. It views the marketing environment as unpredictable and difficult to control. This passive approach waits for environmental changes and only reacts afterwards. Reactive marketing is not planned or analyzed in advance and uses resources inefficiently without data to determine campaign effectiveness. It risks wasting the marketing budget without generating new leads or awareness.

1. Reactive
Marketing and
It’s uses
12/30/2022 1

2. 12/30/2022 2

3. 12/30/2022 3
Reactive marketing is marketing or advertising
that places your products or services in places
where people are already actively looking. The
reactive marketing views marketing
environment forces as totally uncontrollable
and diffcult to predict. This is passive approach
under which the organization tries to adjust its
marketing mix and programs according to
changes in the environment. They wait for the
environment to change and react only
 a method of marketing goods and services in
which you give information about a product to
someone who has already asked for such
information

4. A reactive marketing approach is designed
without prior analysis and planning, and the
results of a campaign are determined at the
end. This strategy creates inefficiencies in the
marketing budget because time and resources
are quickely wasted. When data analytical
aren’t the driving force of a campaign,
companies spend money that likely will not
generate leads or create brand awareness.
12/30/2022 4

5. 12/30/2022 5

6. 12/30/2022 6

7. 12/30/2022 7