Nancy Smith is one of our international guests for #SoMeT15EU and is joining us from Calgary, Alberta, Canada. In her session, Nancy will discuss how the destination of Alberta Canada uses social media to increase awareness and attract visitors from around the world. Nancy will also share how the destination uses the different social platforms, leverages partnerships and influencers to spread the word to a global audience.
Nancy is the Manager of Social Media for the province of Alberta in Canada and manages all of the organization’s social media programs. She is a passionate Albertan who loves connecting people with the beautiful locations across the province. She has over 20 years experience of tourism marketing experience and is one of those unusual people who truly enjoys public speaking, especially when it involves talking about social media.
Northern Norway Tourist Board was established in 2010. Since the beginning the biggest question was what pictures they had to use in their marketing to create an IMAGE of the region that has everything from polar bears to white coral beaches, UNESCO world heritage sites, indigenous cultures, distances over 1000 kilometer and still a budget of regional tourist board. How do you define visual bestsellers for different seasons? Is it ok to show stormy weather?
When “too much information” literally means “too much information”? Is there such thing as constant “tone-of-voice” in social media?
Not all the answers were out there when the Northern Norway Tourist Board first started and not all the answers were the right answers to them.
Their use of Facebook, was one of the most useful sources of knowledge, as well the greatest tool to build awareness about Northern Norway’s destination travel brand and regional tourist products.
From 11,000 first and (mostly) local fans in 2012 Northern Norway Tourist Board increased the community to over 137,000 likes worldwide in 2014. This is the largest FB-audience among DMO’s in Norway.
Evgenia Egorova has lived and studied in Russia, France, Finland and Norway throughout her professional career. She started her work in the tourism sector in 2004 (as a guide at the UNESCO Rock Art Center, a snow hotel receptionist and a multi-genre contemporary art festival coordinator, just to name a few). She then joined the Northern Norway Tourist Board in 2010 as their Marketing Manager.
In 2013, Evgenia graduated from Finnmark University College (now referred to as the Arctic University), with a master thesis about how to define the qualities of a social media influencer in order to choose the best one for destination promotion. A large part of her role now is to inspire people to travel to Northern Norway, largely through social media initiatives.
Some personal achievements we had to mention: Evgenia has kissed a wolf, surfed in the Arctic ocean, and spent 33 winters under the Northern Lights!
Nancy Smith is one of our international guests for #SoMeT15EU and is joining us from Calgary, Alberta, Canada. In her session, Nancy will discuss how the destination of Alberta Canada uses social media to increase awareness and attract visitors from around the world. Nancy will also share how the destination uses the different social platforms, leverages partnerships and influencers to spread the word to a global audience.
Nancy is the Manager of Social Media for the province of Alberta in Canada and manages all of the organization’s social media programs. She is a passionate Albertan who loves connecting people with the beautiful locations across the province. She has over 20 years experience of tourism marketing experience and is one of those unusual people who truly enjoys public speaking, especially when it involves talking about social media.
Northern Norway Tourist Board was established in 2010. Since the beginning the biggest question was what pictures they had to use in their marketing to create an IMAGE of the region that has everything from polar bears to white coral beaches, UNESCO world heritage sites, indigenous cultures, distances over 1000 kilometer and still a budget of regional tourist board. How do you define visual bestsellers for different seasons? Is it ok to show stormy weather?
When “too much information” literally means “too much information”? Is there such thing as constant “tone-of-voice” in social media?
Not all the answers were out there when the Northern Norway Tourist Board first started and not all the answers were the right answers to them.
Their use of Facebook, was one of the most useful sources of knowledge, as well the greatest tool to build awareness about Northern Norway’s destination travel brand and regional tourist products.
From 11,000 first and (mostly) local fans in 2012 Northern Norway Tourist Board increased the community to over 137,000 likes worldwide in 2014. This is the largest FB-audience among DMO’s in Norway.
Evgenia Egorova has lived and studied in Russia, France, Finland and Norway throughout her professional career. She started her work in the tourism sector in 2004 (as a guide at the UNESCO Rock Art Center, a snow hotel receptionist and a multi-genre contemporary art festival coordinator, just to name a few). She then joined the Northern Norway Tourist Board in 2010 as their Marketing Manager.
In 2013, Evgenia graduated from Finnmark University College (now referred to as the Arctic University), with a master thesis about how to define the qualities of a social media influencer in order to choose the best one for destination promotion. A large part of her role now is to inspire people to travel to Northern Norway, largely through social media initiatives.
Some personal achievements we had to mention: Evgenia has kissed a wolf, surfed in the Arctic ocean, and spent 33 winters under the Northern Lights!
1. RASPORED NASTUPA NA 6. MEĐUNARODNOM MEMORIJALU M.PAŽIĆA
SV.IVAN ZELINA 29.03.2015.
NAPOMENA:mole se ekipe da se pridržavaju rasporeda nastupa.
VRIJEME STAZA 1 STAZA 2
1. 10:00 h DVD GAJ M/A 1. DVD BREGANA M/B
2. DVD PAUKOVEC M/A DVD BLAŠKOVEC M/A
3. DVD GRANEŠINA M/A DVD ZAPREŠIĆ M/A
4. DVD GAJ M/A 2. DVD OTOK SAMOBORSKI M/A 2.
5. DVD TURNAŠICA (Biseri) M/A DVD CIRKVENA M/A 2.
6. DVD ODRANSKI OBREŽ M/A 2. DVD STARI GRADAC M/A
7. DVD GAJ Ž/A DVD ANDRILOVEC Ž/A
8. DVD RIBNICA Ž/B 1. DVD GRANEŠINA Ž/A
9. DVD OSTRNA Ž/A DVD KALINOVAC Ž/B
10. DVD PRESEKA M/A DVD ZLATAR Ž/A
11. DVD BREZOVA Ž/B DVD RIBNICA Ž/B 2.
12. 12:00 h DVD KRIŠTANOVEC M/A DVD TREBOVEC Ž/A
PAUZA OD 1/2 h
13. 12.30 h DVD TREBARJEVO DESNO M/A DVD OSTRNA M/A
14. DVD BOBOVEC M/A DVD STRMEC BUKEVSKI M/A 2.
15. DVD RIBNICA Ž/A DVD TURNAŠICA Ž/A
16. DVD BREZOVA M/B DVD LAKTEC M/B
17. DVD STRMEC BUKEVSKI Ž/A2. DVD RIBNICA M/B
18 DVD OSTRNA M/B DVD SV.PETAR OREHOVEC Ž/B
19. DVD ŠČEPANJE Ž/A DVD ODRANSKI OBREŽ M/A 1.
20 DVD BEŠLINEC M/A DVD STRMEC BUKEVSKI Ž/A 1.
21. DVD STARO ČIČE M/A DVD HRAŠČE M/A 2.
22. DVD DRAŠKOVIĆ Ž/B DVD BEDEKOVČINA Ž/B
23. DVD HAGANJ Ž/A DVD MIČEVEC Ž/A
24. DVD SV.PETAR OREHOVEC M/B DVD JOHOVEC Ž/B
25. DVD RUGVICA Ž/A DVD L.MARTINSKA VES Ž/A
26. STAROGRADAČKI MAROF M/A DVD HRAŠČE M/A 1.
27. DVD DONJE MEKUŠJE M/B DVD DRAŠKOVIĆ M/A
28. DVD RUGVICA M/A DVD GORNJE BAZJE M/A
29. DVD MAČE M/A DVD BEDEKOVČINA M/A
30. PGD HAJDOŠE M/B DVD STRMEC BUKEVSKI M/A 1.
31. DVD ANDRILOVEC M/A DVD OTOK SAMOBORSKI M/A 1.
32. DVD RAZLJEV M/A FF FREINDORF M/A
33. DVD STRMEC BUKEVSKI M/B DVD VRBANOVEC M/A
34. DVD CIRKVENA (TALENTI) M/A DVD DONJA LOMNICA M/A
35. DVD ZAPREŠIĆ Ž/A DVD KOZAREVAC Ž/A
36. DVD DONJE MEKUŠJE M/A DVD TREBOVEC M/A
PROGLAŠENJE REZULTATA NATJECANJA I PODJELA NAGRADA BIT ČE U 17:00 h