Range of fonts

range of different fonts

The magazine advert summarizes conventions for advertising albums in magazines. It typically includes the artist image, album title, brief information, and released singles. The font, colors, and images are consistent with the album cover to clearly identify the project. Placement of elements like the artist name, title, and label logo allow the album to be the main focus while including relevant details.

Audience feedback first draft

Leanne Pyne

This document contains reviews and feedback from multiple people on a draft album cover photograph. Some key points made include: - The black and white effect makes the subject look serious but a spot is visible on his forehead. - It looks like an average album cover but needs something more exciting to attract audiences. - The subject looks attractive and the black and white suits the contemporary R&B genre. - Comments suggest completing the full cover design before asking for further feedback.

Back cover of digi pack analysis

The document describes the design elements and conventions used on the back cover of a digital album package. It lists the songs in a linear format rather than a list, includes a barcode and logos for the record label and copyright, and social media links. The background image depicts a graffiti scene to represent the target audience. The album title is displayed in a crossed-out font over the background.

Fifth page of digi pack analysis jhk

Audience feedback on digi pack draft 1

The document discusses a digital music packaging design project. It summarizes that the urban style of the artist depicted fits well with the chosen locations, making it relatable. The back cover contains the proper conventions but could benefit from a border to look like a CD case. Overall the digital packaging looks well-constructed and uses Photoshop skills effectively, though consistency in font between the front and back cover names would improve it.

Pottential images for both products

The document discusses potential images from a photo shoot at Leake Street in Waterloo for a digi-pack. It analyzes several photos of an artist crouching in front of graffiti, considering whether each image could work as the front cover or inside pages based on factors like the artist looking at the camera, her expression, how her clothing matches the background art, and how well the image fits with the genre and other digi-pack photos. Screenshots from the graffiti tunnel are also considered for inside pages or the back cover.

Fourth page of digi pack analysis

The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.

This document discusses the selection of images for a music album's digipack and advertisement. Several images of the artist were chosen that show her facial expressions and outfit against complementary backgrounds. The images will be used on the front and back covers, as additional interior shots, and on the CD holder. They feature the artist in different poses, angles, and levels of closeness to appeal to the target audience and allow space for additional text and details about the album. The selected images are felt to cohesively showcase the artist across the products.

Third page of digi pack analysis

This image depicts an artist in an "off guard" moment, walking and facing away from the camera with a thoughtful expression. While an informal photo, it fits well with the environment and will appeal to the target audience who are accustomed to casual images on social media. The background lighting highlights the artist and complements the quote from the song "What If I Go", which references going somewhere together.

Second page of digi pack analysis

Front cover of digi pack analysis

Conventions of mag advert

The magazine advert summarizes key information about a new album or single to promote the artist and their music. It typically includes the artist's name, album/song title, album cover image, release date, where it can be purchased, brief information about the album, and record label details. The purpose is to catch the eye of the target audience and make them aware of the new music so they are more likely to purchase and support the artist.

Editied photo analysis

The document discusses editing photographs in Photoshop. In the first photo, the model's shadowed foot was removed using the cloning tool. The grey background was replaced with pink to complement the red bed sheets. For another photo, the sheet was pulled over to make the shot appear longer. Photoshop skills were used to apply the same background. The final photo had a lighting prop and white wall removed through selection and masking tools, replacing it with pink to match the digipak and create a warmer atmosphere.

Album cover recreation

This document summarizes a recreation of Drake's album cover for "Nothing Was the Same." It describes the image of a child against a sky background, representing Drake looking to the future in a sweet and innocent way. The cover also includes the artist and album name. According to Maslow's hierarchy of needs, the clear album information fulfills listeners' safety needs by making it obvious what they are purchasing.

Conventions of music videos

Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.

Music video analysis – katy perry

The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.

My favourite music video

Teyana Taylor performs an intense dance workout in a weight room in the music video for "Fade" by Kanye West. Close-ups and slow camera movements show how tired she is after her routine. She is later joined by her husband Iman. The video ends with a slow zoom out of Teyana in a powerful pose, leaning on Iman in a way that enhances both her power and his ability to "tame" her. Teyana dances for the majority of the video in the same scene to match the deeper meaning of the song through her movements.

Album advert analysis

Katy perry roar video analysis

This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.

Richard dyer

Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.

Change in talent

Cconventions of a music video

This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.

Andrew goodwin’s theories

Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos

Simon Frith

Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.

Institutional research – sony music uk

Simon firth theory

Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.

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Images used for digi pack and advetisement

Third page of digi pack analysis

Second page of digi pack analysis

Front cover of digi pack analysis

Conventions of mag advert

Editied photo analysis

Album cover recreation

Conventions of music videos

Music video analysis – katy perry

My favourite music video

Album advert analysis

Katy perry roar video analysis

Richard dyer

Change in talent

Cconventions of a music video

Andrew goodwin’s theories

Simon Frith

Institutional research – sony music uk

Simon firth theory