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Best practices Lead Nurturing - webinar for Rain Today
The document discusses effective strategies for lead generation and building trust with potential customers, emphasizing the importance of understanding buyer motivations and needs. Key topics include the significance of care, earning trust, making impactful micro-decisions, and the role of storytelling in marketing. The author, Jeff Ogden, highlights that connecting emotionally with customers through storytelling can enhance brand visibility and ultimately drive sales.
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Best practices Lead Nurturing - webinar for Rain Today
- 1. Nurture Leads andSell More How to Earn Buyers’ Trust and Grow Your Revenue
- 2. Jeff Ogden, theFearless Competitor Founder and President Find New Customers “Lead Generation Made Simple www.findnewcustomers.com Creator and Host, Marketing Made Simple TV www.marketingmadesimple.tv Award-winning B2B marketing expert @fearlesscomp on Twitter Jeff.ogden@findnewcustomers.com
- 3. “Selling is easy.Earning the Trust of Strangers is Hard” - Opening statement in How to Find New Customers
- 4. Our Agenda Topics wewill cover today: • The Need for care • Earning trust • Win micro-decisions • Story-telling and content marketing
- 5. Topic one THE NEEDFOR CARE
- 6. Fact: 8 out of10 visitors to your website are not ready to buy Brian Carroll, MECLabs
- 7. Fact: 81% of Marketers relyon email MarketingSherpa Study
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- 10. Be Gentle andREALLY know your buyers
- 11. Reach would liketo send email to just those who want to receive it. If you don't want to receive email from Reach, click unsubscribe: If you no longer wish to receive communication from us: Cancel To update your contact information: Update
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- 14. Content Value -- determinedby person who receives it
- 15. Untroubled/Unaware Have Problem Need Solution Inflection Point Whom to Consider? Who is Best? Choose
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- 18. Nice to MeetYou Will You Marry Me?
- 19. Good and Bad Bad •Sign up for our product demonstration • Give us your first born Good • A lot for a little • Some of it’s free • We’ll ask for more later
- 21. Forget “How” –higher open rates, more hits, etc.
- 22. Focus on “Why”– Why is she thinking about this?
- 23. Section 4 STORY-TELLING ANDCONTENT MARKETING
- 24. Not Just forBedtime, Marketers Corner the Market on Storytelling (Forbes) • Seth Godin “Story-telling is successful marketing” • Guy Kawasaki, author and entrepreneur, stresses the importance of storytelling in his talks and writing. • Rob Walker, NYT columnist and author of Buying In, had a huge slide behind him that said, “DUHH.” Of course story telling is important! Ask any five-year old. In an environment where you don’t stand a chance to win anybody’s attention without some magic, a good story might save you and your brand from oblivion.
- 25. Can YOU tella story with your content?
- 27. Our Agenda Topics wecovered today: • The Need for care • Earning trust • Win micro-decisions • Story-telling and content marketing
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- 30. Jeff Ogden, theFearless Competitor Founder and President Find New Customers “Lead Generation Made Simple www.findnewcustomers.com Creator and Host, Marketing Made Simple TV www.marketingmadesimple.tv Award-winning B2B marketing expert @fearlesscomp on Twitter Jeff.ogden@findnewcustomers.com Check out “10 Things Your CEO Should Know About B2B Demand Generation”