Radio Score provides radio audience measurement in Pakistan using a panel of 390 individuals across Karachi, Lahore, and Islamabad who listen to radio via mobile phones and car radios. The document details the sample breakdown by gender, socio-economic class, and city. It then provides the top radio channels and programs in major markets from August 1-31, 2017, including listenership behavior data by time, gender, and weekday vs weekend. Key top ranking shows are identified for major stations based on ratings data.

1. ™

2. I n t r o d u c t i o n
Radio Score is an innovative company, which uses state of the art technology to provide scientific
Radio Audience Measurement (RAM) system for the first time in Pakistan.
Radio Score has setup a representative panel of individuals who are listening to Radio via Mobile
Phones & Car Radio.
Research Audience Representation Across Urban Pakistan
Full Panel Data
City: Karachi, Lahore, Islamabad
Male, Female
A,B,C/D
390 (Mobile: 340 & Car Decks: 50)
1st – 31st August 2017
Gender:
Sec:
Sample size:
Period:

3. /D
S a m p l e S p l i t
CITY
ISB
16%
Sampling design based on research standards of representative sampling techniques for statistically sufficient samples for Gender, SEC &
Cities
Age Split
A
14%
C/D
55%
B
32%

4. National Top Channels
*KLI
0 . 160 . 69 0 . 32 0 . 21
0 . 10 0 . 030 . 080 . 09
Ratings based on 24 Hours*KLI 1st-31st August 2017

5. Karachi Top Channels*
0 . 28 0 . 26 0 . 240 . 54
0 . 16 0.150 . 21 0.12
0 . 030.08 0.07
Ratings based on 24 Hours*Karachi 1st-31st August 2017

6. Lahore Top Channels*
0 . 360 . 99 0 . 16 0 . 11
0 . 08 0 . 07 0 . 07 0 . 06
0 . 020 . 05
Ratings based on 24 Hours*Lahore 1st-31st August 2017

7. Islamabad/Rawalpindi
Top Channels*
0 . 32
0 . 29 0 . 05
0 . 03
0 . 47 0 . 35 0 . 30
0 .20 0 . 16
Ratings based on 24 Hours & FM 98 have been removed
Note: Non Commercial Channels i.e. FM 93, FM 97
*Isb 1st-31st August 2017

8. Listenership Behavior*
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
*Listenership Behavior is based on ratings,
1st-31st August 2017

9. Listenership Behavior*
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Male Female
*Listenership Behavior is based on ratings
1st-31st August 2017

10. Listenership Behavior*
We e k D a y v s We e k e n d
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Weekday Weekend
*Listenership Behavior is based on ratings,
1st-31st August 2017

11. TOP K/L/I PROGRAMS *
Monday to Friday**
FM 106.2, FM 107.4, FM 89.0 & FM 91 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet.

12. Safar ke Hamsafar 0.5707am -11am
The Matinee Show 0.8611am – 01pm
01pm – 03pm
03pm – 05pm
05pm – 08pm
08pm – 11pm
01am – 03am
Hit pe Hit & Sufiana (Fri) 0.78
Dil se Dil Tak 0.97
0.37
Top Gear 1.10
Drive Time Show Time 1.05
Yaadain&DhinchakMusic
Monday to Friday Only
Data Based on KLI Audience
1st – 31st August 2017

13. Top Programs*
7:00am – 11:00am
Samaa Rise withAdeelAzhar & SulmeenAnsari
0.15
0.33
0.08
Breakfast Show with Saad
Haroon; B2B
Morning Jam with
Khalid Malik
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only Data Based on KLIAudience 1st – 31st August 2017

14. Top Programs*
11 : 0 0 a m – 1 : 0 0 p m
Mere Shahar Ka Samaa – Urooj & Mona
0.16
0.44
0.05
B2B & Midday Madness with RJ Ghazzal
Desi Girl with Wafa; B2B
(Friday)
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only Data Based on KLIAudience 1st – 31st August 2017

15. Top Programs*
1:00pm – 3:00pm
Midday Madness with RJ Ghazzal
(Contd); Sufi Hour & Jukebox
0.41
0.23
0.09
Show Biz Super Stars with Shahpara & The
Greatest Hits Ever
Munch on Lunch –Ali &
Beenish; Namaz Break (Friday)
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only
Data Based on KLIAudience 1st – 31st August 2017

16. Top Programs*
3:00pm – 5:00pm
Juke Box; B2B & Rush Hour with Wes
0.26
0.22
0.10
Music Most Wanted
Bolti Band; B2B &
Showbizz Buzz (Friday)
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only Data Based on KLIAudience 1st – 31st August 2017

17. Rush Hour with Wes Malik; Route 89 & Dark
Room
Top Programs*
5:00pm – 8:00pm
0.41
0.22
0.10
Lagao by Tehreem
Drive on with Sophie, B2B &
Tailor Made with Muneeb
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only Data Based on KLIAudience 1st – 31st August 2017

18. Top Programs*
8:00pm – 10:00pm
Dark Room(Contd) & Route 89 with RJ
Fizza
0.62
0.32
0.11
It’s my show - Sahir Lodhi
B2B; Generation D;
Pakoray and Patakay
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only
Data Based on KLIAudience 1st – 31st August 2017

19. Top Programs*
10:00pm – 12:00am
Un-filtered with Ali Gul Pir; B2B; Moonlight
Mile with Asad & Beatcamp B2B
0.56
0.32
0.12
In the Mix -Azher Hussain
Fasi & Friends; Bolti Band; B2B
& Dost Kya Scene Hai
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only Data Based on KLIAudience 1st – 31st August 2017

20. Top Programs*
12:00am –2:00am
Insomnia (Pakistani
B2B)
0.35
0.08
0.13
Slow Jams - Sana Humayoun
Love Music; B2B;ASSB; Love Songs
& Spin Cycle
*Top programs of FM 107.4, FM 89 & FM 91 Only
Monday to Friday Only Data Based on KLIAudience 1st – 31st August 2017

21. TOP REGIONAL PROGRAMS*
Monday to Friday**
FM 107.0 & Power FM 99.00 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet.

22. Taaza Dum 0.1207 am -11 am
Mukammal Ghar 0.15
11 am – 01 pm
Musical Been; Fazeelat & Music Been (Fri) 0.2301 pm – 03 pm
The Most Wanted Show & Brand Bolta Hai (Fri) 0.2903 pm – 05 pm
0.37
10 pm – 12 am
05 pm – 08 pm
0.93
Prime Time Drive 0.47
SirfTum,;NoBoundaries&ChartMasala(Fri)
KarachiKiAwaz(Bulletin) &MusicMasti 0.47
08 pm – 10 pm
Yaadain;TheSMSShow 0.20
12 am – 02 am
Data Based on Karachi Audience only; 1st – 31st August 2017; Monday to Friday Only

23. Afzal Bajwa Sat Rang; B2B 0.2707 am -11 am
B2B; Bolo Islamabad; Haqooq Ki Baat ; Murat Ek Qudrat
0.3011 am – 01 pm
B2B; Haroon Sarab Diyal ; Friday Transmission
0.2801 pm – 03 pm
B2B; Haroon Sarab Diyal (Contd), Power Drive Time ; Youth Bulletin Package; Anti
Ogling Campaign
0.1903 pm – 05 pm
0.8310 pm – 12 am
05 pm – 08 pm
Ummet Ozcan; Yaadon K Dareechay; Fire Beatz; Haqooq Ki Baat; Murat Ek Qudrat
(Contd.); Borgove; B2B
08 pm – 10 pm
B2B; Ao Think Kerein; Haqooq Ki Baat (Contd.); Teatime with U.S;Cedric Gervaiz; Sona Mana Hai 0.0412 am – 02 am
Cool Evening (Contd; B2B; Claude Vanstroke; Murat ek Qudrat; Weekend Hungam0a.93 1.00
Data Based on Islamabad/Rawalpindi Audience only; 1st- 31st August 2017; Monday to Friday Only
0.50Power Drive Time; Teamtime with U.S; B2B; Cool Evening; Talk Youth Show
with Haya Khan

24. Channel Wise *
FM 107.4, FM 89.0, FM 91, FM 107.0 & Power FM 99.0 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet.
Top 3 Shows**

25. Top 3 Shows
Mere Shahar Ka Samaa – Urooj & Mona
(11:00 am – 1:00 pm)
0.40
It’s my show – Sahir Lodhi
(08:00 pm – 10:00 pm)
0.62
In the Mix -Azher Hussain
(10:00 pm – 12:00 am)
Data Based on KLIAudience 1st – 31st August 2017
0.56

26. Top 3 Shows
Drive On Sophie
(05:00pm – 08 :00pm)
0.13
Morning Jam with Khalid Malik 0.16
(07:00am – 11:00am)
Love Music 2010 Onward B2B
(12: 0 0 am – 2: 0 0 am)
0.13
B2B
(08:00p m – 10:00pm)
Data Based on KLIAudience 1st – 31st August 2017
0.11

27. Top 3 Shows
Sirf Tum, No Boundaries & Chart Masala
(10:00pm – 12:00am)
0.37
Music Masti
(08:00pm – 10:00pm)
0.47
Prime Time Drive
(05:00pm – 08:00pm)
Data Based on KhiAudience 1st – 31st August 2017
0.47

28. Top 3 Shows
Yaadon Ke Dareechay
(10:00 pm – 12:00 am)
0.83
Power Drive Time FahadAbassi
(05:00pm – 08:00 pm)
0.46
Weekend Hungama Haya Khan
(09:00 pm – 11:00 pm)
1.07
Data Based on IslAudience 1st – 31st August 2017

29. B2B
(10:00pm – 12:00am)
0.25
Top 3 Shows
(8:00pm – 10:00pm)
B2B 0.39
(10:00pm – 12:00am)
Route 89 & Dark Room 0.32
(8:00pm – 10:00pm)
Jukebox & Midday Madness with RJ Ghazzal
(01:00pm – 03:00pm)
Data Based on KLIAudience 1st – 31st August 2017
0.23

30. Thank You!
www.radio-score.com