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Elderly	
  
                                and	
  
       Health-­‐related	
  Information	
  
	
  
                 Report	
  of	
  Research	
  and	
  Analysis	
  
                                       	
  
                      LI	
  Yuhui	
  11537306g	
  
                      CHEN	
  Di	
  11550119g	
  
                    WEI	
  Yanfang	
  11550120g	
  
                     XI	
  Jiutian	
  11550132g	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  



Table	
  of	
  Contents	
  

1.	
  INTRODUCTION	
  ...........................................................................................................................	
  3	
  

2.	
  SECONDARY	
  RESEARCH	
  ............................................................................................................	
  4	
  
      2.1	
  OVERVIEW	
  ...................................................................................................................................................	
  4	
  
      2.2	
  TOPICS	
  1	
  WHAT	
  STATISTICS	
  CAN	
  BE	
  FOUND	
  TO	
  BETTER	
  UNDERSTAND	
  THIS	
  TARGET	
  GROUP	
  ?	
  .	
  4	
  
      2.3	
  TOPICS	
  2	
  WHERE	
  DO	
  THE	
  ELDERLY	
  AND	
  THEIR	
  FAMILIES	
  LOOK	
  FOR	
  HEALTH	
  ...............................	
  5	
  
      2.4	
  TOPICS	
  3	
  SOMETHING	
  ABOUT	
  THE	
  LIMITATIONS:	
  ................................................................................	
  6	
  

3.	
  SURVEY	
  ...........................................................................................................................................	
  7	
  
      3.1	
  REASON	
  FOR	
  SELECTION	
  SURVEY	
                ............................................................................................................	
  7	
  
      3.2	
  SURVEY	
  PLAN	
  ..............................................................................................................................................	
  7	
  
      3.3	
  DETAILED	
  PROCESS:	
  ..................................................................................................................................	
  7	
  
      3.4	
  FINDINGS:	
  ....................................................................................................................................................	
  8	
  
         3.4.1	
  About	
  Tools:	
  ..........................................................................................................................................	
   	
  
                                                                                                                                                                                   8
         3.4.2	
  About	
  Health-­‐related	
  Information:	
  ............................................................................................	
   	
                 9
         3.4.3	
  About	
  Demographic:	
  .........................................................................................................................	
   	
        9
      3.5	
  CHALLENGES	
  AND	
  FUTURE	
  RECOMMENDATIONS:	
  .............................................................................	
  10	
  
      3.6	
  INSIGHTS	
  ...................................................................................................................................................	
  10	
  

4.	
  INTERVIEW	
  ................................................................................................................................	
  10	
  
      4.1	
  INTRODUCTION	
  ..................................................................................................................................	
  10	
  
      4.2	
  PROCESS	
  .................................................................................................................................................	
  11	
  
         4.2.1	
  Test	
  Run	
  ...............................................................................................................................................	
  11	
  
         4.2.2	
  Data	
  Collection	
  .................................................................................................................................	
  11	
  
         4.2.3	
  Data	
  Analysis	
  ....................................................................................................................................	
  11	
  
      4.3	
  FINDINGS	
  ...............................................................................................................................................	
  11	
  
      4.4	
  CHALLENGE	
  AND	
  FUTURE	
  RECOMMENDATION	
  .................................................................	
  13	
  
         4.4.1	
  Challenge	
  ............................................................................................................................................	
  13	
  
         4.4.2	
  Future	
  recommendation	
  ..............................................................................................................	
  14	
  
      4.5	
  INSIGHTS	
  ...................................................................................................................................................	
  14	
  

5.	
  TASK	
  ANALYSIS	
  ........................................................................................................................	
  14	
  
      5.1	
  SUMMARY	
    ..................................................................................................................................................	
  14	
  
      5.2	
  TEST	
  DESCRIPTION	
  ..................................................................................................................................	
  15	
  
      5.3	
  CASE	
  DESCRIPTION	
  &	
  REMARKS	
  ..........................................................................................................	
  15	
  
         5.3.1	
  Case	
  1:	
  ..................................................................................................................................................	
  15	
  
         5.3.2	
  Case	
  2:	
  ..................................................................................................................................................	
  16	
  
         5.3.3	
  Case	
  3:	
  ..................................................................................................................................................	
  17	
  
      5.4	
  REMARKS	
  ANALYSIS	
           ................................................................................................................................	
  18	
  
      5.5	
  INSIGHTS	
  ...................................................................................................................................................	
  18	
  
REFERENCE:	
  ...................................................................................................................................	
  20	
  

APPENDIX:	
  ......................................................................................................................................	
  22	
  
  1.	
  SURVEY	
  FORM	
  -­‐	
  DATA	
  STATISTICS	
  .........................................................................................................	
  22	
  
  2.	
  RESPONSES	
  MATRIX	
  ..................................................................................................................................	
  22	
  

	
                                                                                                                         2	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  




1.	
  Introduction	
  
According	
   to	
   the	
   “Hong	
   Kong	
   Population	
   Projections	
   2010-­‐2039”,	
   According	
   to	
  
the	
   “Hong	
   Kong	
   population	
   projections	
   2010-­‐2039”,	
   published	
   by	
   Hong	
   Kong	
  
Census	
   and	
   Statistics	
   Department,	
   Hong	
   Kong	
   is	
   facing	
   with	
   the	
   growing	
   aged	
  
population,	
   and	
   the	
   percentage	
   of	
   elderly	
   people	
   will	
   increase	
   to	
   28%	
   in	
   2039.	
  
Therefore,	
  how	
  to	
  provide	
  better	
  support	
  to	
  improve	
  elderly	
  people’s	
  quality	
  of	
  
life	
  and	
  wellbeing,	
  becomes	
  an	
  increasingly	
  significant	
  issue	
  in	
  the	
  whole	
  society.	
  
	
  
As	
   conducting	
   the	
   secondary	
   research	
   on	
   current	
   situation	
   of	
   elderly	
   people	
  
living	
  in	
  Hong	
  Kong,	
  we	
  found	
  that	
  there	
  are	
  tons	
  of	
  health-­‐related	
  information	
  
and	
   support	
   from	
   government	
   and	
   non-­‐government	
   organization	
   delivered	
   to	
  
the	
  elders	
  every	
  day.	
  Lack	
  of	
  content,	
  therefore,	
  is	
  not	
  a	
  primary	
  problems	
  and	
  
barriers	
   for	
   elderly	
   to	
   get	
   health-­‐related	
   information.	
   In	
   contrast,	
   approaches	
  
and	
   channels	
   and	
   the	
   extent	
   that	
   they	
   get	
   and	
   digest	
   those	
   information,	
   play	
  
increasing	
   important	
   roles	
   in	
   the	
   relationship	
   between	
   elderly	
   people	
   and	
  
health-­‐related	
   information.	
   Based	
   on	
   the	
   secondary	
   research,	
   we	
   come	
   to	
   our	
  
design	
   problem	
   statement:	
   What	
   is	
   the	
   best	
   way	
   for	
   delivering	
   health-­‐related	
  
information	
  accurately	
  to	
  the	
  elderly?	
  
	
  
In	
  order	
  to	
  better	
  understand	
  our	
  target	
  demographic,	
  Hong	
  Kong	
  elderly	
  people,	
  
three	
  research	
  methodologies	
  are	
  used	
  in	
  the	
  research	
  process,	
  those	
  are	
  survey,	
  
interview	
  and	
  task	
  analysis.	
  After	
  collecting	
  qualitative	
  and	
  quantitative	
  data,	
  we	
  
analyze,	
   categorize	
   and	
   find	
   patterns	
   of	
   information	
   obtained.	
   Insights	
   are	
  
generated	
  according	
  to	
  the	
  analysis	
  and	
  remarks	
  to	
  provide	
  support	
  and	
  help	
  for	
  
design.	
  
	
                                              	
  




	
                                                                                                                         3	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  




2. Secondary	
  Research	
  

2.1	
  Overview	
   	
  

Caring	
  for	
  an	
  elderly	
  is	
  now	
  become	
  a	
  hot	
  topic	
  and	
  a	
  major	
  social	
  concern,	
  but	
  
presents	
   difficult	
   challenges.	
   This	
   program	
   will	
   be	
   accomplished	
   by	
   conducting	
  
research	
   to	
   improve	
   the	
   understanding	
   of	
   elderly	
   motivation	
   across	
   a	
   broad	
  
range	
   of	
   health-­‐related	
   behaviors,	
   and	
   using	
   this	
   knowledge	
   to	
   develop	
   more	
  
effective	
   and	
   economical	
   behavioral	
   interventions	
   and	
   ultimately	
   improve	
   the	
  
health	
  of	
  this	
  target	
  demographic.	
   	
  


2.2	
   Topics	
   1:	
   What	
   statistics	
   can	
   be	
   found	
   to	
   better	
  
understand	
  this	
  target	
  group?	
  

2.2.1	
  Population	
  65+	
   	
   	
   	
  
The	
  Hong	
  Kong	
  population	
  is	
  ageing.	
  The	
  proportion	
  of	
  the	
  population	
  aged	
  65	
  
and	
   over	
   has	
   increased.	
   At	
   the	
   mid	
   of	
   2008,	
   the	
   population	
   of	
   elderly	
   persons	
  
aged	
   above	
   65	
   is	
   12.6%	
   (0.88	
   million)	
   of	
   the	
   total	
   population	
   in	
   HK.	
   It	
   is	
  
estimated	
  that	
  in	
  2016	
  and	
  2033,	
  the	
  percentage	
  will	
  increase	
  to	
  14%	
  and	
  27%	
  
respectively.	
   What’s	
   more,	
   according	
   to	
   the	
   United	
   Nations,	
   the	
   elderly	
  
population	
   is	
   growing	
   at	
   its	
   fastest	
   rate	
   ever.	
   Explore	
   the	
   population	
   change	
   to	
  
learn	
   more	
   about	
   how	
   the	
   populations	
   of	
   this	
   target	
   group	
   will	
   grow	
   and	
   change	
  
over	
  time	
  [1]	
  [2]	
  [3]	
  [4]	
  [5].	
  

2.2.2 Retirement	
  &	
  Communities	
                                                                                                               	
  
	
  
The	
   life	
   of	
   Elderly	
   in	
   Hong	
   Kong	
   has	
   another	
   side:	
   retirement	
   but	
   most	
   of	
   the	
  
elderly	
   also	
   have	
   to	
   making	
   money	
   to	
   maintain	
   their	
   living.	
   According	
   to	
   a	
  
statistic,	
   it	
   is	
   said,	
   one	
   in	
   three	
   elderly	
   leading	
   an	
   extremely	
   poor	
   life	
   in	
   Hong	
  
Kong.	
  Over	
  80%	
  of	
  the	
  elderly	
  persons	
  were	
  living	
  on	
  savings	
  [6]	
  [7]	
  [8]	
  [9]	
  [10].	
   	
  

2.2.3 Living	
  Conditions	
   	
   	
  
	
  
The	
   living	
   arrangements	
   of	
   the	
   older	
   population	
   also	
   reflect	
   factors	
   other	
   than	
  
marital	
   status,	
   such	
   as	
   their	
   health	
   status,	
   socioeconomic	
   situation,	
   and	
   family	
  
and	
  cultural.	
  According	
  to	
  the	
  statistic	
  profile	
  from	
  the	
  year	
  of	
  2001	
  (222,000)	
  to	
  
2006	
   (279,400),	
   the	
   singleton	
   elderly	
   and	
   older	
   couples	
   who	
   live	
   together	
   has	
  
increased	
   26%.	
   Although	
   most	
   of	
   the	
   elderly	
   persons	
   are	
   still	
   living	
   with	
   their	
  

	
                                                                                                                         4	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


families	
   (around	
   74.1%	
   of	
   the	
   elderly	
   population),	
   more	
   and	
   more	
   of	
   them	
   are	
  
either	
   living	
   alone	
   (11.6%)	
   or	
   living	
   with	
   their	
   spouse	
   only	
   (21.2%)	
   [11]	
   [12]	
  
[13].	
   	
  

2.2.4 Health-­‐Related	
  Problem	
   	
  
	
  
Most	
  elderly	
  persons	
  are	
  still	
  healthy	
  with	
  over	
  70%	
  of	
  them	
  are	
  suffering	
  from	
  
one	
  kind	
  of	
  or	
  more	
  chronic	
  illnesses.	
  Among	
  them,	
  the	
  most	
  common	
  illnesses	
  
include	
  hypertension,	
  arthritis,	
  ophthalmology	
  problems,	
  and	
  diabetes.	
  And	
  the	
  
three	
  main	
  causes	
  of	
  mortality	
  in	
  the	
  Hong	
  Kong	
  Chinese	
  population	
  are	
  cancer,	
  
ischemic	
  heart	
  disease,	
  and	
  stroke	
  [14]	
  [15]	
  [16].	
  


2.2.5	
  Others	
   	
  

Social	
  Service	
  
The	
  Hong	
  Kong	
  Government	
  provides	
  a	
  wide	
  variety	
  of	
  social	
  services	
  and	
  
benefits	
  to	
  the	
  elders,	
  including	
  Community	
  Care	
  and	
  Support	
  Services,	
  
Residential	
  Care	
  Services	
  and	
  Social	
  Security.	
  Combined	
  with	
  non-­‐governmental	
  
support	
  services,	
  these	
  measures	
  ensure	
  that	
  the	
  elders	
  receive	
  the	
  help	
  they	
  
need	
  [17]	
  [18].	
   	
  

Finance	
  
Hong	
  Kong	
  has	
  established	
  a	
  dual	
  medical	
  economy	
  in	
  which	
  the	
  government	
  has	
  
been	
  significantly	
  involved	
  in	
  both	
  the	
  funding	
  and	
  provision	
  of	
  health	
  services	
  
mainly	
  through	
  tax	
  financing,	
  whereas	
  the	
  private	
  sector	
  operates	
  in	
  a	
  loosely	
  
organized	
  manner	
  as	
  individual	
  clinics	
  that	
  dominate	
  or	
  populate	
  the	
  
ambulatory	
  care	
  sector	
  [19]	
  [20]	
  [21].	
  
Education	
  
Not	
   only	
   the	
   Hong	
   Kong	
   government	
   set	
   up	
   many	
   programmer	
   for	
   elderly,	
   many	
  
Institute	
   also	
   encouraging	
   the	
   elderly	
   to	
   pursue	
   lifelong	
   education	
   so	
   as	
   to	
  
advance	
   with	
   the	
   society,	
   and	
   fully	
   develop	
   their	
   potentials.	
   Take	
   to	
   internater	
  
usage	
   for	
   example;	
   the	
   number	
   of	
   seniors	
   using	
   the	
   Internet	
   has	
   risen	
   to	
   17.5	
  
million	
   in	
   November	
   2009	
   from	
   11.3	
   million	
   in	
   November	
   2004,	
   according	
   to	
  
Nielsen	
  data	
  [22]	
  [23]	
  [25].	
  


2.3	
   Topics	
   2:	
   Where	
   do	
   the	
   elderly	
   and	
   their	
   families	
  
look	
  for	
  health	
   	
  

Elderly	
   also	
   lived	
   in	
   an	
   information	
   environment	
   where	
   the	
   daily	
   news	
   media	
  

	
                                                                                                                         5	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


were	
  the	
  most	
  important	
  information	
  sources.	
  Based	
  on	
  the	
  research,	
  over	
  90%	
  
reported	
   having	
   used	
   (specified	
   as	
   read,	
   watched,	
   listened	
   to,	
   or	
   asked)	
   the	
  
newspaper	
   every	
   day.	
   Newspapers,	
   followed	
   by	
   the	
   television,	
   were	
   most	
  
commonly	
  used	
  every	
  day	
  among	
  the	
  oldest	
  (aged	
  56-­‐65).	
  News	
  on	
  the	
  television	
  
and	
   on	
   the	
   radio,	
   with	
   around	
   70%	
   of	
   respondents	
   claiming	
   to	
   be	
   daily	
   users.	
  
Other	
  radio	
  programmers	
  and	
  persons	
  close	
  by	
  were	
  in	
  fourth	
  and	
  fifth	
  place.	
   	
  


2.4	
  Topics	
  3:	
  Something	
  about	
  the	
  limitations	
   	
  

          •          Here	
   summarize	
   some	
   factors	
   creating	
   barriers	
   between	
   the	
   elderly	
   to	
  
                     have	
  a	
  preferred	
  experience	
  towards	
  products	
  or	
  service:	
  
          •          Difficulty	
  in	
  using	
  medical	
  terminology	
   	
  
          •          Lack	
  of	
  communication	
  skills	
  
          •          Arrogant	
  attitude	
   	
  
          •          Lack	
  of	
  time	
   	
  
          •          Lack	
  of	
  information	
   	
  
          •          Facing	
  too	
  many	
  choice	
  cause	
  confusion	
  
          •          Suffering	
  from	
  memory	
  problems.	
  
          •          It	
  should	
  be	
  more,	
  but	
  these	
  listed	
  above	
  may	
  easily	
  affect	
  them	
  to	
  utilize	
  
                     the	
  product	
  and	
  service.	
  
	
                                                    	
  




	
                                                                                                                         6	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  




3.	
  Survey	
  

3.1	
  Reason	
  for	
  Selection	
  Survey	
  

Health	
  related	
  information	
  —	
  the	
  possible	
  channels	
  and	
  ability	
  to	
  obtain,	
  process,	
  
and	
   well	
   understand	
   these	
   basic	
   health	
   information	
   and	
   services	
   to	
   make	
  
appropriate	
   health	
   decisions	
   —	
   is	
   essential	
   to	
   promote	
   health	
   situation	
   for	
   the	
  
elderly.	
   This	
   survey	
   aims	
   at	
   collecting	
   the	
   quantitative	
   data	
   from	
   the	
   elderly	
  
according	
   to	
   the	
   goals	
   of	
   our	
   design	
   problem.	
   The	
   survey	
   form	
   been	
   designed	
  
with	
   different	
   goals	
   in	
   three	
   survey	
   sections	
   based	
   on	
   the	
   logistical	
   concept	
  
about	
  the	
  collection	
  processes.	
  


3.2	
  Survey	
  Plan	
  

After	
  our	
  group	
  decided	
  the	
  first	
  methodology	
  is	
  survey	
  (actually,	
  it	
  is	
  more	
  like	
  
a	
   questionnaire)	
   and	
   went	
   through	
   the	
   test	
   run	
   stage,	
   modified	
   survey	
   form	
   to	
  
make	
   sure	
   it	
   could	
   help	
   us	
   achieve	
   the	
   basic	
   aim.	
   Then	
   we	
   planned	
   the	
   survey	
  
like:	
  
Target:	
  elderly	
  65+	
  
Numbers:	
  A	
  total	
  of	
  30	
  participants	
  
Questions:	
  About	
  13	
  questions	
  in	
  this	
  survey	
  focused	
  on	
  the	
  three	
  perspectives	
  
of	
  health-­‐related	
  information	
  had	
  on	
  participants'	
  decision	
  making	
  
Aim:	
  finish	
  questionnaire	
  then	
  we	
  could	
  analysis	
  the	
  data	
  to	
  find	
  out	
  what	
  elderly	
  
people	
   think	
   about	
   the	
   health-­‐related	
   information,	
   the	
   tools	
   or	
   channel	
   they	
  
often	
  used	
  and	
  also	
  the	
  accuracy	
  of	
  the	
  information.	
  
	
  


3.3	
  Detailed	
  Process:	
  

According	
   to	
   the	
   logistical	
   concept	
   about	
   the	
   collection	
   processes	
   towards	
   this	
  
survey	
  form	
  design,	
  it	
  can	
  be	
  considered	
  conclude	
  three	
  sections:	
  
	
  
Section	
  1:	
  Tools	
  Variable	
  
Goal	
   1:	
   To	
   understand	
   how	
   many	
   different	
   kinds	
   of	
   tools	
   can	
   best	
   serve	
   the	
  
elderly?	
  
Identify	
  preferences	
  for	
  the	
  existing	
  tools	
  /	
  media	
  /channels.	
  
Identify	
  the	
  rate	
  of	
  recurrence	
  of	
  the	
  chosen	
  tool.	
  
	
  
Section	
  2:	
  Health-­‐related	
  Information	
  Variable	
  
Goal	
   2:	
   To	
   assess	
   the	
   range	
   of	
   health	
   information-­‐seeking	
   behaviors	
   of	
  
intermediaries	
  and	
  individuals.	
  

	
                                                                                                                         7	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


Identify	
  the	
  sources	
  -­‐	
  where	
  they	
  can	
  get	
  the	
  health-­‐related	
  information.	
   	
  
Identify	
  the	
  contents	
  -­‐	
  what	
  are	
  the	
  information	
  they	
  care	
  about..	
  
Discover	
  when	
  they	
  would	
  use	
  these	
  health	
  information	
  and	
  why.	
  
	
  
Section	
  3:	
  Demographic	
  Variable	
  
Goal	
  3:	
  To	
  investigate	
  the	
  user	
  information,	
  get	
  more	
  data	
  from	
  user	
  preference.	
  
Explore	
  users'	
  patterns	
  for	
  searching.	
  
Validate	
  approach	
  of	
  education	
  degrees.	
  
Identify	
   differences	
   between	
   users'	
   expressed	
   preferences	
   for	
   seeking	
   health	
  
information	
  and	
  their	
  actual	
  performance.	
  
Open	
  end	
  opinion	
  about	
  the	
  tools	
  or	
  any	
  other	
  improvements.	
  


3.4	
  Findings	
  

3.4.1	
  Tools	
  

Obviously,	
  compared	
  with	
  the	
  digital	
  device,	
  elderly	
  are	
  more	
  likely	
  prefer	
  to	
  use	
  
the	
  traditional	
  tools	
  like	
  TV,	
  newspapers,	
  radios.	
   	
   Based	
  on	
  our	
  survey	
  results	
  
radio	
  is	
  the	
  most	
  commonly	
  used	
  tool	
  in	
  everyday	
  life	
  among	
  the	
  Hong	
  Kong	
  
elderly.	
  Followed	
  by	
  the	
  newspapers,	
  television	
  and	
  magazines.	
   	
   Information	
  
that	
  suggested	
  by	
  some	
  close	
  friends,	
  families	
  or	
  relatives	
  are	
  also	
  ranking	
  at	
  the	
  
top	
  5.	
   	
  




	
  
	
  
Fig.	
  1	
   	
  




	
                                                                                                                         8	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  



3.4.2	
  Health-­‐related	
  Information	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  

          •             Day	
  care	
  tips	
  or	
  recommends	
  daily	
  activities	
  be	
  easily	
  for	
  elderly	
  people	
  
                        to	
  generate	
  the	
  feeling	
  of	
  resonating.	
  How	
  to	
  form	
  healthy	
  eating	
  habits	
  is	
  
                        also	
  could	
  be	
  a	
  heated	
  elective	
  item	
  in	
  the	
  form.	
  What’s	
  more,	
  the	
  financial	
  
                        cost	
  elderly	
  spent	
  on	
  their	
  own	
  or	
  the	
  proportion	
  in	
  all	
  their	
  spending	
  is	
  
                        also	
  arose	
  the	
  general	
  attention	
  which	
  means	
  there	
  might	
  be	
  involved	
  an	
  
                        interesting	
  research	
  topic.	
  
	
  
          •             All	
   most	
   all	
   the	
   elderly	
   claimed	
   that	
   health	
   information	
   or	
   related	
  
                        information	
   are	
   important,	
   but	
   when	
   turned	
   to	
   the	
   trust	
   rate	
   of	
   these	
  
                        information	
   that	
   they	
   gathered	
   form	
   different	
   channels,	
   the	
   rate	
   was	
  
                        stayed	
   between	
   4(low	
   rate	
   of	
   trust)	
   –	
   6(just	
   medium)	
   Here	
   shows	
   most	
  
                        elderly	
  just	
  not	
  lain	
  their	
  belief	
  into	
  these	
  information.	
  
	
  
          •             Another	
   interesting	
   finding	
   is	
   when	
   comes	
   to	
   the	
   favorite	
   forms	
   of	
  
                        information	
  display,	
  more	
  female	
  that	
  men	
  choice	
  their	
  favorite	
  form	
  by	
  
                        using	
   small	
   videos,	
   male	
   are	
   more	
   into	
   just	
   using	
   words	
   to	
   show	
   the	
  
                        necessary	
  information.	
  
                 	
  
          •             Health	
  assessments	
  are	
  been	
  required	
  in	
  the	
  form	
  that	
  like	
  “	
  what	
  kind	
  of	
  
                        additional	
  service	
  or	
  info	
  that	
  you	
  still	
  want	
  to	
  achieve?”	
  
	
  


3.4.3	
  Demographic	
  

          •             Due	
  to	
  the	
  limitation	
  of	
  the	
  interviewee	
  and	
  the	
  number	
  of	
  attributes	
  
                        priorities,	
  the	
  situation	
  of	
  Hong	
  Kong	
  elderly	
  is	
  not	
  that	
  good.	
  Low	
  income,	
  
                        and	
  limited	
  educational	
  backgrounds	
  and	
  possible	
  most	
  of	
  them	
  are	
  still	
  
                        working.	
  
          	
  
          •             In	
  some	
  extended,	
  the	
  education	
  level	
  may	
  be	
  have	
  another	
  great	
  impact	
  
                        on	
  elderly	
  how	
  to	
  search	
  and	
  get	
  for	
  what	
  or	
  how	
  they	
  get	
  it.	
  Have	
  a	
  good	
  
                        understanding	
  of	
  information	
  or	
  evaluate	
  information	
  –	
  are	
  closely	
  
                        related	
  to	
  their	
  management	
  of	
  health	
  care	
  and	
  also	
  did	
  some	
  
                        performance	
  of	
  the	
  task	
  analysis	
  coming	
  next.	
  
	
  




	
                                                                                                                         9	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  



3.5	
  Challenges	
  and	
  future	
  recommendations	
  

          •          It	
  is	
  a	
  natural	
  thing	
  for	
  the	
  elderly,	
  they	
  often	
  resist	
  in	
  using	
  electronic	
  
                     equipment	
  and	
  there	
  is	
  kind	
  of	
  fear	
  emotion	
  behind	
  it.	
  
          •          However,	
  the	
  majority	
  of	
  elderly	
  did	
  not	
  use	
  the	
  Internet	
  or	
  any	
  other	
  
                     latest	
  technology	
  to	
  search	
  for	
  information	
  source	
  to	
  prepare	
  for	
  health	
  
                     care.	
  
          •          When	
  we	
  conducted	
  our	
  survey,	
  there	
  was	
  kind	
  of	
  lack	
  of	
  communication	
  
                     skills	
  between	
  us	
  and	
  the	
  elderly.	
  Because	
  we	
  are	
  not	
  that	
  familiar	
  with	
  
                     Cantonese,	
  although	
  we	
  already	
  make	
  our	
  survey	
  questionnaire	
  in	
  to	
  
                     Cantonese.	
  Hope	
  it	
  will	
  help.	
  The	
  feedback	
  is	
  yes,	
  but	
  we	
  think	
  it	
  is	
  still	
  a	
  
                     little	
  bit	
  understanding	
  problem.	
  
          •          Recommendation:	
  you	
  can	
  take	
  it	
  for	
  granted	
  that	
  it	
  is	
  lack	
  access	
  to	
  the	
  
                     Internet	
  among	
  the	
  elderly.	
  So	
  teaching	
  might	
  not	
  that	
  helpful,	
  here	
  
                     suggests	
  that	
  find	
  a	
  way	
  to	
  increase	
  elderly’s	
  willingness	
  to	
  use	
  the	
  
                     information	
  
	
  


3.6	
  Insights	
  

          •          Reduced	
  reluctance	
  to	
  use	
  digital	
  device	
  and	
  increased	
  willingness	
  to	
  use	
  
                     the	
  Internet	
  and	
  other	
  new	
  media	
  to	
  have	
  fun	
  and	
  find	
  health	
  information	
  
          •          Increased	
  credit	
  of	
  all	
  kinds	
  health-­‐related	
  information	
  to	
  gain	
  the	
  trust	
  
          •          Adoption	
  of	
  a	
  more	
  active	
  role	
  in	
  managing	
  their	
  health	
  care	
  
          •          Decreased	
   the	
   barriers	
   for	
   elderly	
   to	
   get	
   the	
   accurate	
   experience	
   towards	
  
                     products	
  and	
  other	
  services	
  or	
  design	
  


4.	
  Interview	
  

4.1	
  Introduction	
  

Several	
  one-­‐to-­‐one	
  interviews	
  were	
  conducted	
  based	
  on	
  the	
  secondary	
  research	
  
and	
   survey,	
   to	
   gather	
   detail	
   information	
   on	
   elderly’s	
   current	
   perception,	
  
situation	
  of	
  gaining	
  health-­‐related	
  information	
  in	
  Hong	
  Kong.	
  
Four	
  elderly	
  people	
  living	
  in	
  Hong	
  Kong	
  were	
  invited	
  to	
  participate	
  in	
  one-­‐to-­‐one	
  
interviews	
  respectively.	
  Here	
  is	
  some	
  of	
  their	
  personal	
  information:	
  
	
                        Mrs.	
  Law	
           Mrs.	
  Chan	
         Mr.	
  Chan	
           Mr.	
  Chow	
  
Age	
                     57	
                    62	
                   65	
                    63	
  

	
                                                                                                                        10	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


Occupation	
              Security	
           Retired	
              Security	
                 Security	
  
                          Guard	
                                     Guard	
                    Guard	
  
During	
  the	
  interviews,	
  interviewees	
  were	
  asked	
  to	
  share	
  their	
  values	
  on	
  healthy	
  
information,	
  experiences	
  of	
  how	
  they	
  access	
  to	
  and	
  deal	
  with	
  those	
  information,	
  
as	
  well	
  as	
  connection	
  between	
  such	
  information	
  and	
  their	
  daily	
  life.	
  
	
  


4.2	
  Process	
  

4.2.1	
  Test	
  Run	
  

We	
  carried	
  out	
  test	
  runs	
  before	
  conducting	
  formal	
  interview.	
  After	
  going	
  through	
  
the	
   test	
   run,	
   we	
   found	
   that	
   elderly	
   people	
   tended	
   to	
   better	
   understand	
   and	
  
answer	
  based	
  on	
  scenarios.	
  Thereby,	
  we	
  modified	
  and	
  refined	
  our	
  questions	
  into	
  
more	
  concrete	
  and	
  context-­‐based	
  one.	
  


4.2.2	
  Data	
  Collection	
  

Tape	
  record	
  the	
  entire	
  interview	
  and	
  take	
  notes	
  at	
  the	
  same	
  time.	
  Later	
  review	
  
the	
  tape	
  and	
  notes,	
  and	
  transcribe	
  the	
  tapes,	
  but	
  not	
  transcribed	
  word	
  for	
  word.	
  
The	
  transcribed	
  text	
  then	
  becomes	
  the	
  data	
  that	
  are	
  analyzed.	
  
	
  


4.2.3	
  Data	
  Analysis	
  

After	
   transcribing	
   the	
   tape,	
   we	
   used	
   responses	
   matrix	
   to	
   analyze	
   answers	
  
obtained.	
   Remarks	
   were	
   made	
   based	
   on	
   reflection	
   and	
   interpretation	
   on	
  
responses	
  from	
  interviewees.	
   	
  
	
  


4.3	
  Findings	
  

Values	
  and	
  attitudes	
  on	
  health-­‐related	
  information:	
  
All	
  of	
  them	
  find	
  health-­‐related	
  information	
  is	
  important,	
  however,	
  not	
  all	
  of	
  them	
  
said	
  they	
  would	
  look	
  for	
  such	
  information.	
  Lots	
  of	
  aged	
  people	
  in	
  Hong	
  Kong	
  still	
  
work	
   even	
   after	
   retirement,	
   and	
   that	
   makes	
   them	
   have	
   less	
   time	
   to	
   look	
   for	
   or	
  
care	
  about	
  healthy	
  information.	
  Some	
  guards	
  are	
  not	
  allowed	
  to	
  read	
  any	
  things	
  
irrelevant	
  to	
  the	
  job	
  nor	
  listen	
  to	
  radio,	
  when	
  they	
  are	
  on	
  duty.	
  At	
  the	
  same	
  time,	
  
some	
  feel	
  it	
  is	
  irrelevant	
  to	
  them	
  since	
  they	
  are	
  still	
  young	
  and	
  healthy	
  enough.	
  
For	
   those	
   who	
   pay	
   attention	
   to	
   the	
   health-­‐related	
   information,	
   in	
   fact,	
   they	
   are	
  
passively	
  exposed	
  to	
  the	
  information	
  instead	
  of	
  seeking	
  actively.	
  

	
                                                                                                                        11	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


	
  
Accessible	
  channels	
  and	
  Preferences:	
  
From	
  data	
  obtained	
  through	
  questionnaire	
  as	
  well	
  as	
  the	
  secondary	
  research,	
  we	
  
have	
  general	
  and	
  basic	
  understanding	
  towards	
  the	
  preferred	
  tools.	
  Predictably,	
  
newspaper,	
   magazines,	
   and	
   TV	
   are	
   still	
   chose	
   by	
   interviewees	
   as	
   the	
   usual	
  
mediums	
  to	
  get	
  information.	
  By	
  chatting	
  with	
  them,	
  we	
  found	
  that	
  elderly	
  people	
  
gain	
   information	
   mostly	
   from	
   free	
   newspaper.	
   Every	
   day	
   4-­‐5	
   free	
   newspaper	
  
would	
  be	
  sent	
  to	
  their	
  home,	
  and	
  they	
  think	
  there	
  is	
  no	
  need	
  and	
  worth	
  to	
  buy	
  
other	
   newspapers.	
   They	
   do	
   not	
   stick	
   to	
   specific	
   newspaper,	
   but	
   consider	
   of	
   its	
  
convenience.	
   As	
   for	
   TV,	
   elderly	
   people	
   show	
   no	
   interest	
   in	
   health-­‐related	
  
program,	
   and	
   claim	
   that	
   the	
   most	
   primary	
   way	
   for	
   them	
   to	
   get	
   health	
  
information	
   from	
   TV	
   is	
   advertisements.	
   However,	
   radio	
   gets	
   less	
   votes	
   than	
  
expect.	
  Radios	
  are	
  not	
  commonly	
  seen	
  in	
  their	
  home.	
  Some	
  of	
  them	
  tend	
  to	
  relate	
  
radio	
  to	
  horserace	
  gambling	
  program.	
   	
  
	
  
We	
  also	
  found	
  that	
  leaflet	
  and	
  flyer	
  are	
  accessible	
  to	
  aged	
  people,	
  and	
  they	
  would	
  
read	
   through	
   them	
   in	
   spare	
   time	
   and	
   keep	
   them.	
   Besides,	
   there	
   are	
   many	
  
lectures	
  organized	
  by	
  government	
  or	
  company	
  held	
  in	
  community	
  especially	
  for	
  
elderly	
   people.	
   The	
   lectures	
   are	
   not	
   attractive	
   to	
   the	
   working	
   elderly,	
   because	
  
they	
  think	
  it	
  is	
  really	
  time-­‐consuming.	
  
	
  
Surprisingly,	
  the	
  majority	
  of	
  them	
  gets	
  helpful	
  and	
  detail	
  medicine	
  support	
  and	
  
information	
   from	
   pharmaceutics	
   in	
   drugstore	
   instead	
   of	
   doctor	
   in	
   hospital	
   or	
  
clinic.	
   Due	
   to	
   the	
   limited	
   time	
   and	
   business	
   reasons,	
   doctor	
   fails	
   or	
   rejects	
   to	
  
offer	
  detail	
  information,	
  such	
  as	
  what	
  should	
  be	
  pay	
  attention	
  in	
  terms	
  of	
  food	
  in	
  
daily	
   life,	
   side	
   effects	
   etc.	
   Elderly	
   people,	
   therefore,	
   choose	
   to	
   ask	
   druggists,	
  
friends	
  or	
  family	
  member.	
  
	
  
Nearly	
  all	
  of	
  their	
  healthy	
  medicine,	
  food	
  and	
  products	
  are	
  bought	
  by	
  their	
  
children.	
  They	
  do	
  not	
  know	
  much	
  about	
  differences	
  among	
  different	
  brands	
  and	
  
products.	
  Normally,	
  they	
  think	
  highly	
  of	
  recommendations	
  heard	
  from	
  friends	
  
and	
  family.	
  They	
  choose	
  health	
  care	
  products	
  based	
  on	
  choices	
  and	
  experiences	
  
of	
  imitates	
  instead	
  of	
  advertisements.	
  Interestingly,	
  soup	
  is	
  regarded	
  as	
  health	
  
care	
  food	
  in	
  Hong	
  Kong.	
  And	
  information	
  about	
  healthy	
  recipe	
  is	
  not	
  gained	
  
through	
  TV,	
  but	
  other	
  people,	
  such	
  as	
  shopkeepers	
  in	
  wet	
  market	
  and	
  friends.	
  
Most	
  of	
  them	
  do	
  not	
  learn	
  new	
  recipe,	
  and	
  some	
  of	
  them	
  prefer	
  to	
  buy	
  
well-­‐prepared	
  soup	
  bags.	
  
	
  
Speaking	
   of	
   computers,	
   most	
   of	
   them	
   have	
   the	
   experience	
   of	
   using	
   computer	
  
mainly	
  for	
  watching	
  TV	
  drama	
  and	
  reading	
  news.	
  However,	
  lots	
  of	
  elderly	
  feel	
  it	
  
complex	
  and	
  unnecessary	
  to	
  learn	
  how	
  to	
  use,	
  complain	
  about	
  its	
  font	
  size,	
  and	
  
show	
  different	
  degrees	
  of	
  excludability	
  towards	
  digital	
  products.	
  But	
  there	
  is	
  still	
  
some	
   elderly	
   hold	
   positive	
   opinions	
   that	
   computer	
   and	
   internet	
   can	
   provide	
  
much	
  more	
  information	
  than	
  any	
  other	
  medium.	
  On	
  the	
  other	
  hand,	
  newspaper,	
  

	
                                                                                                                        12	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


magazines	
  and	
  flyers	
  win	
  their	
  hearts	
  for	
  its	
  capability	
  to	
  be	
  kept	
  for	
  long	
  time	
  
when	
  compared	
  with	
  computer.	
  
	
  
How	
  to	
  deal	
  with	
  health-­‐related	
  information:	
  
When	
   reading,	
   watching	
   or	
   listening	
   health-­‐related	
   information,	
   elderly	
   people	
  
focus	
  on	
  specific	
  information	
  has	
  close	
  connection	
  to	
  their	
  own	
  conditions	
  rather	
  
than	
   browse	
   all	
   kinds	
   of	
   information	
   roughly.	
   Elderly	
   people	
   have	
   clear	
   target	
  
when	
  facing	
  information,	
  and	
  usually	
  have	
  purpose	
  and	
  motives.	
  Some	
  read	
  the	
  
same	
  articles	
  repeatedly,	
  but	
  are	
  not	
  eager	
  for	
  latest	
  information.	
  And	
  they	
  pay	
  
more	
  attention	
  to	
  the	
  solutions	
  compared	
  with	
  preventives.	
  
	
  
After	
   getting	
   suggestions	
   or	
   advice,	
   they	
   find	
   it	
   is	
   hard	
   for	
   them	
   to	
   follow	
   and	
  
persist.	
  Take	
  for	
  as	
  an	
  example,	
  Mrs.	
  Chan	
  said	
  it	
  is	
  difficult	
  to	
  take	
  notes	
  from	
  
those	
   TV	
   programs	
   in	
   time.	
   Thus,	
   they	
   seldom	
   would	
   take	
   those	
   methods	
   into	
  
practice.	
   Even	
   though,	
   they	
   feel	
   it	
   is	
   worthy	
   and	
   beneficial	
   to	
   know	
   such	
  
information.	
  
	
  
They	
   have	
   no	
   big	
   problem	
   with	
   the	
   medicine	
   instructions.	
   Most	
   of	
   them	
   think	
  
that	
  the	
  instructions	
  from	
  doctors	
  or	
  on	
  the	
  drug	
  packages	
  are	
  clear	
  enough	
  for	
  
them	
  to	
  deal	
  with	
  medicines	
  on	
  their	
  own.	
  
	
  
They	
   lay	
   more	
   trust	
   on	
   information	
   delivered	
   through	
   news	
   compared	
   with	
  
those	
   programs,	
   especially	
   programs	
   contained	
   business	
   elements.	
   Similarly,	
  
they	
   accept	
   lectures	
   organized	
   by	
   government	
   and	
   information	
   explaining	
  
disease	
   causes,	
   but	
   have	
   sense	
   of	
   rejection	
   towards	
   information	
   about	
   certain	
  
products.	
  
	
  


4.4	
  Challenge	
  and	
  future	
  recommendation	
  

4.4.1	
  Challenge	
  

Some	
   elderly	
   people	
   are	
   sensitive	
   about	
   health-­‐related	
   problems,	
   and	
   may	
   feel	
  
offended	
   by	
   some	
   questions.	
   Therefore,	
   we	
   need	
   to	
   be	
   careful	
   about	
   usage	
   of	
  
words	
   and	
   expressions	
   to	
   comfort	
   them.	
   However,	
   it	
   is	
   hard	
   to	
   find	
   balance	
  
between	
  asking	
  question	
  directly	
  and	
  keeping	
  them	
  feel	
  comfortable.	
  The	
  second	
  
challenge	
   is	
   the	
   limitation	
   of	
   time	
   as	
   well	
   as	
   the	
   types	
   and	
   quantity	
   of	
  
interviewees.	
  As	
  student	
  come	
  from	
  mainland,	
  we	
  fail	
  to	
  contact	
  numerous	
  Hong	
  
Kong	
   local	
   interviewees,	
   that	
   is	
   why	
   the	
   main	
   interviewee	
   source	
   for	
   us	
   is	
   the	
  
security	
   guards	
   work	
   in	
   where	
   we	
   live.	
   This	
   narrows	
   down	
   the	
   targets	
   and	
  
cannot	
   generate	
   all-­‐sided	
   comprehensions.	
   And	
   because	
   of	
   the	
   limited	
   time,	
  
interviews	
  have	
  drawbacks	
  in	
  terms	
  of	
  quantity	
  and	
  depth.	
  
	
  

	
                                                                                                                        13	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  



4.4.2	
  Future	
  recommendation	
  

          •          Interviewee:	
   Find	
   other	
   types	
   of	
   interviewees.	
   Working	
   as	
   security	
   guard,	
  
                     elderly	
   people	
   seldom	
   have	
   spare	
   time.	
   Health-­‐related	
   information	
   may	
  
                     have	
  different	
  meanings	
  or	
  play	
  different	
  role	
  in	
  others’	
  life.	
  
          •          Get	
   deeper	
   understand	
   on	
   their	
   daily	
   life:	
   The	
   title	
   of	
   health-­‐related	
  
                     information	
   may	
   have	
   set	
   boundaries	
   to	
   interviewees.	
   Find	
   ways	
   to	
  
                     explore	
   more	
   about	
   how	
   they	
   get	
   other	
   information	
   as	
   usual,	
   and	
   make	
  
                     comparison	
   with	
   those	
   for	
   health-­‐related	
   information,	
   find	
   differences	
  
                     and	
  ask	
  why.	
  
	
  


4.5	
  Insights	
  

          •          Information	
  would	
  better	
  obtained	
  if	
  they	
  merge	
  into	
  elderly’s	
  life	
  instead	
  
                     of	
  arising	
  their	
  awareness	
  to	
  get	
  information	
  actively.	
  
          •          Information	
  in	
  storable	
  forms	
  would	
  be	
  more	
  suitable	
  for	
  elderly	
  people.	
  
          •          Information	
   delivered	
   by	
   trustable	
   organization	
   or	
   authority	
   enhances	
  
                     the	
  information	
  creditability.	
  
          •          Information	
  can	
  also	
  be	
  effectively	
  delivered	
  to	
  elderly	
  people	
  indirectly	
  
                     through	
  their	
  children.	
  
          •          Healthy	
   information	
   divided	
   into	
   different	
   degrees	
   would	
   avoid	
  
                     discouragements	
  and	
  be	
  better	
  followed	
  by	
  wide	
  range	
  of	
  elderly	
  people.	
  
	
  
	
  


5.	
  Task	
  analysis	
  

5.1	
  Summary	
  

To	
  compare	
  the	
  design	
  of	
  current	
  information	
  sources	
  to	
  the	
  elderly’s	
  operating	
  
capability	
  and	
  their	
  needs	
  and	
  wants,	
  we	
  use	
  task	
  analysis	
  based	
  on	
  our	
  previous	
  
research	
  results	
  as	
  a	
  guide.	
  The	
  project	
  team	
  tests	
  and	
  observes	
  with	
  a	
  number	
  
of	
  people	
  for	
  health	
  information	
  online	
  searching.	
  After	
  the	
  task	
  journey,	
  the	
  data	
  
is	
  analyzed	
  for	
  needs	
  and	
  insights,	
  which	
  are	
  then	
  generate	
  the	
  problem	
  and	
  
optimize	
  the	
  interaction.	
  

During	
  the	
  task	
  analysis	
  process,	
  we	
  have	
  been	
  focused	
  on	
  our	
  target	
  group,	
  
Hong	
  Kong	
  local	
  elderly.	
  Three	
  cases	
  of	
  task	
  analysis	
  have	
  been	
  taken	
  with	
  audio	
  
and	
  video	
  recording.	
  Each	
  cases	
  last	
  about	
  half	
  hours.	
   	
  


	
                                                                                                                        14	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


After	
  the	
  task	
  performance,	
  the	
  project	
  team	
  reviews	
  the	
  recording	
  and	
  then	
  
remark	
  each	
  findings	
  in	
  case	
  of	
  bringing	
  out	
  the	
  insights.	
  


5.2	
  Test	
  description	
  

Participants:	
  3	
  Hong	
  Kong	
  elderlies,	
  2	
  male	
  and	
  1	
  female,	
  age	
  60-­‐70	
   	
  
Materials:	
  A	
  computer	
  with	
  screen	
  recording	
  software	
  and	
  audio	
  recording	
  
Online	
  Resources:	
  Search	
  Engine(Google)	
  &	
  http://www.39.net/(39健康網)	
  
	
  
Procedure:	
  
     1. Choose	
  task	
  depends	
  on	
  previous	
  interview.	
  
     2. Tell	
  participant	
  the	
  scenario	
  of	
  the	
  task.	
  
     3. Tell	
  participant	
  the	
  task.	
   	
  
     4. Make	
  sure	
  of	
  they	
  understand	
  the	
  task	
  
     5. Ask	
  them	
  to	
  out	
  loud	
  what	
  they	
  are	
  thinking	
  during	
  the	
  task	
  
     6. Observe	
  the	
  whole	
  task	
  journey	
  (with	
  a	
  screen	
  recorder)	
  
	
  


5.3	
  Case	
  Description	
  &	
  Remarks	
  

5.3.1	
  Case	
  1	
  

Beginner	
  User:Mrs.	
  Chan	
  is	
  a	
  retired	
  housewife.	
  She	
  is	
  62.	
  She	
  just	
  using	
  
computer	
  for	
  watching	
  online	
  TV	
  episode	
  and	
  has	
  little	
  experience	
  in	
  other	
  
computer	
  operating.	
  She	
  cannot	
  type.	
   	
  

	
  
                                                        Observation	
                                                                                                                             Remarks	
  
When	
  browse	
  the	
  health	
  website,	
  Mrs.	
  Chan	
  never	
  use	
  the	
                                                                  (R1)Elderly	
  do	
  not	
  have	
  the	
  clear	
  
“Back”	
  and	
  “Forward”	
  button.	
  She	
  just	
  check	
  the	
  information	
                                                                 understanding	
  of	
  website	
  architecture.	
  It’s	
  a	
  
randomly	
  and	
  aimlessly.	
                                                                                                                       one-­‐direction	
  browse.	
   	
  
She	
  preferred	
  to	
  click	
  the	
  relevance	
  article(linkage	
  URL)	
  in	
                                                                (R2)	
  Relevance	
  article	
  and	
  Key	
  words	
  linkage	
  
the	
  article	
  to	
  go	
  to	
  another	
  page.	
   	
                                                                                           URL	
  is	
  very	
  important	
  for	
  elderly	
  to	
  process	
  
                                                                                                                                                      browsing.	
  
She	
  could	
  not	
  typing.	
  So	
  she	
  can’t	
  using	
  any	
  search	
  engine	
  or	
                                                      (R3)	
  Typing	
  largely	
  limited	
  the	
  capability	
  for	
  
dialog	
  box	
  to	
  search	
  the	
  information.	
   	
                                                                                           elderly	
  to	
  search.	
  Their	
  online	
  process	
  thus	
  
                                                                                                                                                      extremely	
  passive.	
   	
  
She	
  could	
  not	
  read	
  majority	
  of	
  text	
  since	
  the	
  small	
  fonts.	
   	
                                                       (R4)	
  Small	
  fonts	
  is	
  a	
  typical	
  problem	
  for	
  elderly	
  
                                                                                                                                                      for	
  online	
  browsing.	
   	
  
She	
  could	
  not	
  using	
  the	
  scroll	
  bar	
  and	
  scroll	
  wheel.	
  So	
  she	
  can	
                                                 (R5)	
  Elderly	
  lack	
  the	
  basic	
  knowledge	
  of	
  
only	
  read	
  the	
  default	
  page	
  area	
  of	
  the	
  screen.	
   	
                                                                         computer	
  operating.	
  Current	
  means	
  are	
  
                                                                                                                                                      complicated	
  for	
  them	
  to	
  use.	
   	
  


	
                                                                                                                        15	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


Compare	
  to	
  text	
  linkage,	
  she	
  prefer	
  to	
  click	
  the	
  button	
  linkage.	
   	
   (R6)	
  Since	
  the	
  clear	
  difference	
  with	
  the	
  other	
  
                                                                                                                                                      content,	
  button	
  give	
  the	
  elderly	
  better	
  
                                                                                                                                                      understanding	
  of	
  turning	
  to	
  other	
  page.	
   	
   	
  
She	
  do	
  not	
  clearly	
  understanding	
  somewhere	
  in	
  the	
  webpage	
                                                                   (R5)	
  
whether	
  can	
  click	
  or	
  not.	
  Therefore	
  she	
  confuse	
  about	
  why	
  
click	
  somewhere	
  do	
  not	
  have	
  the	
  feedback.	
  Color	
  help	
  her	
  a	
  
lot	
  for	
  differentiation.	
   	
  
	
  


5.3.2	
  Case	
  2	
  

Intermediate	
  User:	
  Mr.	
  Chan	
  retired	
  but	
  still	
  working	
  as	
  a	
  security	
  guard.	
  He	
  is	
  
65.	
  He	
  would	
  sometimes	
  search	
  the	
  interesting	
  information	
  by	
  internet.	
  He	
  can't	
  
typing.	
   	
  

	
  
                                                        Observation	
                                                                                                                             Remarks	
  
Mr.	
  Chan	
  can’t	
  typing,	
  so	
  he	
  can’t	
  using	
  typical	
  search	
  engine.	
                                                       (R7)	
  Mouse	
  writing	
  function	
  give	
  the	
  
But	
  he	
  can	
  use	
  the	
  Yahoo’s	
  mouse-­‐writing	
  input	
  function	
  to	
                                                             opportunities	
  for	
  elderly	
  who	
  could	
  not	
  typing	
  
accomplish	
  the	
  search.	
   	
   	
                                                                                                              to	
  actively	
  obtain	
  the	
  information.	
   	
  




                                                                    	
  
He	
  operate	
  the	
  computer	
  very	
  slowly.	
  Therefore	
  he	
  love	
  to	
                                                                (R8)Auto-­‐suggestion	
  function	
  accelerates	
  the	
  
use	
  auto-­‐suggestion	
  function	
  of	
  website.	
   	
                                                                                         operating	
  time	
  for	
  the	
  elderly.	
   	
  




                                                                                      	
  
When	
  browse	
  the	
  health	
  website,	
  Mr.	
  Chan	
  said	
  he	
  prefer	
  to	
                                                            (R3)	
  
do	
  “Health	
  Q&A”.	
  But	
  when	
  he	
  find	
  out	
  it’s	
  need	
  typing,	
  things	
  
get	
  trapped.	
   	
  
Throughout	
  the	
  whole	
  process.	
  The	
  click	
  rate	
  of	
  button	
  more	
                                                              (R6)	
  
than	
  text	
  linkage	
  a	
  lot.	
   	
   	
  
When	
  he	
  did	
  search	
  in	
  Yahoo,	
  he	
  prefer	
  to	
  click	
  the	
  first	
                                                          (R9)	
  Elderly	
  ‘s	
  information	
  browse	
  speed	
  and	
  
article.	
  His	
  judgement	
  based	
  on	
  the	
  keywords.	
   	
                                                                                instant	
  memory	
  are	
  weak.	
  
He	
  said	
  he	
  prefer	
  to	
  watch	
  the	
  video.	
  But	
  he	
  could	
  not	
  find	
  the	
                                              (R10)	
  Elderly	
  do	
  not	
  know	
  the	
  differences	
  
video	
  by	
  searching.	
  And	
  he	
  do	
  not	
  know	
  any	
  video-­‐sharing	
                                                               between	
  websites.	
  They	
  could	
  not	
  efficiently	
  
website.	
   	
                                                                                                                                       get	
  the	
  right	
  information	
  by	
  specific	
  website.	
   	
  



	
                                                                                                                        16	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


	
  
He	
  can	
  only	
  use	
  the	
  scroll	
  bar	
  instead	
  of	
  scroll	
  wheel.	
  The	
                                                        (R5)	
   	
  
auto-­‐hide	
  scroll	
  bar	
  make	
  him	
  confuse	
  a	
  lot.	
   	
  
He	
  complain	
  about	
  the	
  small	
  text.	
  It’s	
  hard	
  for	
  them	
  to	
  find	
                                                       (R11)	
  Small	
  fonts	
  and	
  Huge	
  mount	
  of	
  
out	
  useful	
  information.	
                                                                                                                       information	
  prevent	
  the	
  efficient	
  browning	
  for	
  
                                                                                                                                                      elderly.	
   	
  

	
  


5.3.3	
  Case	
  3	
  

Advanced	
  User:	
  Mr.	
  Lee	
  is	
  a	
  retired	
  lawyer.	
  He	
  is	
  70.	
  He	
  has	
  the	
  proficient	
  
experiences	
  in	
  using	
  computer	
  and	
  searching	
  information	
  through	
  Internet.	
   	
  

	
  
                                                        Observation	
                                                                                                                             Remarks	
  
It	
  is	
  hard	
  for	
  Mr.	
  Lee	
  to	
  find	
  the	
  evaluate	
  health	
  information	
  in	
                                               (R12)	
  It’s	
  hard	
  to	
  find	
  Hong	
  Kong	
  local	
  
Hong	
  Kong	
  website.	
  Most	
  Hong	
  kong	
  local	
  health	
  sites	
  based	
                                                               comprehensive	
  health	
  information	
  website.	
  
on	
  a	
  small	
  number	
  of	
  news	
  &	
  articles.	
  And	
  there	
  is	
  no	
  any	
  
health	
  information	
  category.	
   	
  
By	
  using	
  health	
  information	
  website	
  in	
  mainland	
  China	
  site,	
  it	
                                                           (R13)	
  Language	
  limits	
  elderly	
  to	
  use	
  website	
  in	
  
difficulty	
  for	
  Mr.	
  Lee	
  to	
  read	
  simplified	
  Chinese	
  characters.	
                                                               other	
  region.	
   	
   	
  
By	
  using	
  health	
  information	
  website	
  in	
  mainland	
  China	
  site,	
  it	
                                                           (R14)	
  It’s	
  hard	
  to	
  find	
  Hong	
  Kong-­‐related	
  
difficulty	
  for	
  Mr.	
  Lee	
  to	
  find	
  the	
  Hong	
  Kong-­‐related	
  health	
                                                            health	
  information	
  on	
  internet.	
   	
   	
  
information.	
   	
  
Mr.	
  Lee’s	
  expectations	
  about	
  online	
  searching	
  is	
  weak.	
  He	
  just	
                                                           (R15)	
  Elderly	
  suspected	
  the	
  authenticity	
  of	
  
want	
  a	
  general	
  understanding	
  of	
  basic	
  information.	
                                                                                network	
  information.	
  In	
  addition,	
  the	
  large	
  
                                                                                                                                                      number	
  of	
  search	
  results	
  include	
  advertising	
  
                                                                                                                                                      interfere	
  users	
  to	
  access	
  accurate	
  health	
  
                                                                                                                                                      information	
  efficiently.	
   	
  
Mr.	
  Lee	
  always	
  distracts	
  by	
  the	
  irrelevant	
  news	
  or	
                                                                          (R16)	
  When	
  users	
  search	
  for	
  health	
  
information	
  and	
  then	
  search	
  the	
  irrelevant	
  topics.	
                                                                                information,	
  They	
  always	
  distract	
  by	
  the	
  
                                                                                                                                                      irrelevant	
  topic	
  or	
  information.	
  Causing	
  task	
  
                                                                                                                                                      transfer	
  to	
  the	
  wrong	
  direction.	
  
After	
  searching,	
  Mr.	
  Lee	
  failed	
  to	
  get	
  the	
  health	
  information	
                                                            (R17)	
  No	
  authoritative	
  health	
  information	
  
what	
  he	
  expect	
  to	
  find	
  out.	
  He	
  can	
  only	
  get	
  few	
  fragmented	
                                                         Website	
  in	
  Hong	
  Kong.	
  
information.	
  He	
  complain	
  about	
  that	
  there	
  is	
  no	
  authoritative	
                                                               	
  
health	
  information	
  Website	
  for	
  searching.	
                                                                                               (R18)	
  It’s	
  hard	
  for	
  elderly	
  to	
  find	
  valuable	
  
                                                                                                                                                      health	
  information	
  by	
  online.	
   	
  
When	
  we	
  ask	
  Mr.	
  Lee	
  try	
  to	
  use	
  the	
  health-­‐related	
  application	
                                                       (R19)	
  Current	
  health-­‐related	
  application	
  and	
  
in	
  smart	
  phone.	
  Mr.	
  Lee	
  could	
  not	
  find	
  anything	
  he	
  want	
  to	
                                                         e-­‐payment	
  process	
  are	
  not	
  well	
  designed	
  for	
  
know	
  on	
  it.	
   	
   He	
  do	
  not	
  know	
  how	
  to	
  buy	
  app	
  in	
  the	
  app	
                                                   elderly.	
   	
  
market.	
  Even	
  the	
  app	
  is	
  already	
  been	
  downloaded,	
  he	
  do	
  not	
                                                            	
  
know	
  how	
  to	
  use.	
   	
                                                                                                                      (R20)	
  There	
  are	
  not	
  much	
  health-­‐related	
  app	
  in	
  


	
                                                                                                                        17	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


                                                                                                                                                      app	
  store	
  which	
  provide	
  Chinese(traditional)	
  
                                                                                                                                                      version	
  which	
  elderly	
  can	
  use.	
  
	
  


5.4	
  Remarks	
  Analysis	
   	
  




5.5	
  Insights	
  

(S1)	
  Elderly	
  admit	
  the	
  significance	
  of	
  health	
  information,	
  but	
  seldom	
  of	
  them	
  
would	
  actively	
  search	
  the	
  health-­‐related	
  information	
  through	
  Internet.	
  

(S2)	
  Elderly	
  incline	
  a	
  one-­‐direction	
  browsing	
  process.	
   	
  

(S3)	
  Elderly	
  prefer	
  large	
  fonts	
  and	
  button	
  linkage.	
   	
  

(S4)	
  Huge	
  amount	
  of	
  information	
  in	
  one	
  page	
  would	
  make	
  elderly	
  confusing.	
   	
  

(S5)	
  Many	
  elderly	
  lack	
  the	
  basic	
  knowledge	
  of	
  computer	
  operating	
  and	
  Internet	
  
term.	
  

(S6)	
  Mouse-­‐writing	
  and	
  Autosuggestion	
  function	
  helps	
  elderly	
  a	
  lot.	
   	
  

(S7)	
  Hong	
  Kong	
  do	
  not	
  have	
  the	
  comprehensive	
  health	
  information	
  website	
  and	
  
authoritative	
  health	
  information	
  Website.	
   	
  

(S8)	
  Language	
  limited	
  elderly	
  in	
  using	
  worldwide	
  health-­‐related	
  website.	
  

(S9)	
  Authenticity	
  of	
  Internet	
  information	
  and	
  commercial	
  advertising	
  make	
  the	
  
elderly	
  suspect	
  the	
  accuracy	
  of	
  information.	
  

(S10)	
  It’s	
  hard	
  for	
  elderly	
  to	
  find	
  valuable	
  health	
  information	
  by	
  online.	
  


	
                                                                                                                        18	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


(S11)	
  Current	
  health-­‐related	
  application	
  in	
  smart	
  phone	
  or	
  tablet	
  is	
  not	
  well	
  
designed	
  for	
  elderly.	
   	
  

(S12)	
  Typing	
  is	
  the	
  major	
  barrier	
  for	
  elderly	
  actively	
  searching.	
  

(S13)	
  Elderly	
  ‘s	
  Internet	
  browsing	
  is	
  not	
  an	
  active	
  process.	
  Therefore	
  it’s	
  hard	
  to	
  
differentiate	
  computers	
  to	
  other	
  sources	
  as	
  the	
  elderly’s	
  information	
  sources.	
  

	
                                                                                    	
  




	
                                                                                                                        19	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  




Reference:	
   	
  
[1]	
   Population	
   Division	
   of	
   the	
   Department	
   of	
   Economic	
   and	
   Social	
   Affairs	
   of	
   the	
  
United	
  Nations	
  Secretariat,	
  World	
  Population	
  Prospects,	
  Hong	
  Kong	
  SAR	
  
	
  http://esa.un.org/unpd/wpp/P-­‐WPP/htm/PWPP_Population-­‐Age_65Plus.htm	
  
Probabilistic	
  Projections:	
  Population	
  age	
  65	
  and	
  over	
  (thousands)	
  
Population	
  projections	
  based	
  on	
  probabilistic	
  projections	
  of	
  total	
  fertility	
  from	
  the	
  
2010	
  Revision,China	
   	
  
[2]	
   Population	
   Bulletin	
   63,	
   no.	
   4	
   (2008),	
   Warren	
   Sanderson	
   and	
   Sergei	
   Scherbov,	
  
“Rethinking	
   Age	
   and	
   Aging,”	
   A	
   publication	
   of	
   the	
   Population	
   Reference	
   Bureau	
  
informs	
   people	
   around	
   the	
   world	
   about	
   population,	
   health,	
   and	
   the	
   environment,	
  
and	
  empowers	
  them	
  to	
  use	
  that	
  information	
  to	
  advance	
  the	
  well-­‐being	
  of	
  current	
  
and	
  future	
  generations.	
  /	
  PDF.file.	
  
[3]	
  Hong	
  Kong	
  Demographics	
  Information	
  2010	
  
http://re-­‐discoverhongkong.com/966/hong-­‐kong-­‐demographics-­‐profile-­‐2010/	
  
[4]	
  http://lib.hku.hk/hkspc/pathfinders/HKStatistics/Population.pdf	
   	
  
[5]http://www.gov.hk/en/residents/housing/socialservices/elderly/	
   	
  
[6]Boomers'	
  'Delusion'	
  About	
  Health	
  In	
  Retirement	
  
http://www.npr.org/2011/09/28/140853479/boomers-­‐delusion-­‐about-­‐health-­‐in-­‐
retirement	
  
[7]	
  News	
  report	
  http://news.xinhuanet.com/mrdx/2011-­‐07/11/c_13977458.htm	
  
[8]	
  News	
  report	
  
http://www.ltxjob.com/News/Newshow/201107071540145916311.html	
  
[9]	
  News	
  report	
  
http://trans.wenweipo.com/gb/paper.wenweipo.com/2010/08/01/HK100801002
9.htm	
  
[10]	
  News	
  report	
  http://news.sohu.com/20061127/n246642166.shtml	
  
[11]The	
  Hong	
  Kong	
  Council	
  of	
  Social	
  Service	
  
http://www.hkcss.org.hk/pra/policybulletin/pb03/PB_finalversion.pdf	
   	
  
PB_finalversion.pdf	
  
[11]	
  Iris	
  Chi	
  and	
  Nelson	
  Chow	
  ,	
  HOUSING	
  AND	
  FAMILY	
  CARE	
  FOR	
  THE	
  ELDERLY	
  IN	
  
HONG	
  KONG	
  ,PDF	
  .file.	
  
[12	
   ]Hung	
   Wong	
   ,	
   Quality	
   of	
   Life	
   of	
   Poor	
   People	
   Living	
   in	
   Remote	
   Areas	
   in	
   Hong	
  
Kong	
   	
   ,PDF	
  .file.	
  
[13]Prof.	
   Francis	
   K.	
   W.	
   Wong	
   Professor,	
   Department	
   of	
   Building	
   and	
   Real	
  
Estate,Elderly	
  Housing	
  in	
  Hong	
  Kong–	
  Affordability	
  &	
  Preference,	
  PDF	
  .file.	
  
[14]	
  E.	
  M.	
  C.	
  Lau,1	
  J.	
  Woo,2	
  H.	
  Chan,2	
  M.	
  K.	
  F.	
  Chan,1	
  J.	
  Griffith,3	
  Y.	
  H.	
  Chan,1	
  P.	
  C.	
  
Leung4	
  
1Department	
   of	
   Community	
   and	
   Family	
   Medicine,	
   Lek	
   Yuen	
   Health	
   Centre,	
   The	
  
Chinese	
  University	
  of	
  Hong	
  Kong,	
  Shatin,	
  N.T.,	
  Hong	
  Kong	
  2Department	
  of	
  Medicine,	
  
The	
   Chinese	
   University	
   of	
   Hong	
   Kong,	
   Shatin,	
   N.T.,	
   Hong	
   Kong	
   3Department	
   of	
  
Diagnostic	
   Radiology	
   and	
   Organ	
   Imaging,	
   The	
   Chinese	
   University	
   of	
   Hong	
   Kong,	
  
Shatin,	
   N.T.,	
   Hong	
   Kong	
   4Department	
   of	
   Orthopaedics	
   and	
   Traumatology,	
   The	
  

	
                                                                                                                        20	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


Chinese	
   University	
   of	
   Hong	
   Kong,	
   Shatin,	
   N.T.,	
   Hong	
   Kong,The	
   Health	
  
Consequences	
   of	
   Vertebral	
   Deformity	
   in	
   Elderly	
   Chinese	
   Men	
   and	
   Women,	
  
Clinical	
  Investigations	
  
[15]Shui-­‐kum	
  Lam,	
  The	
  Health	
  of	
  the	
  Elderly	
  in	
  Hong	
  Kong	
  ,PDF	
  .file.	
  
[16J	
   Woo,	
   Nutrition	
   and	
   health	
   issues	
   in	
   the	
   general	
   Hong	
   Kong	
   population,	
  
PDF	
  .file.	
  
[17]http://www.gov.hk/en/residents/housing/socialservices/elderly/elderlyservic
es.htm	
  
[18]http://www.swd.gov.hk/en/index/site_pubsvc/page_elderly/sub_csselderly/id_
socialcent/	
  
[19]	
  http://www.hkrfp.org/public_html/event.php	
  
[20]	
   The	
   Bauhinia	
   Foundation	
   Research	
   Centre,Health	
   Care	
   Study	
   Group,	
  
Development	
   and	
   Financing	
   of	
   Hong	
   Kong’s	
   Future	
   Health	
   Care,Report	
   on	
  
Preliminary	
  Findings	
  PDF	
  .file.	
  
[21]	
   News	
   report	
   -­‐Hong	
   Kong	
   banks	
   help	
   provide	
   elderly	
   with	
   financial	
   options	
  
http://asianbankingandfinance.net/lending-­‐credit/news/hong-­‐kong-­‐banks-­‐help-­‐p
rovide-­‐elderly-­‐financial-­‐options	
  
[22]	
  http://www.gov.hk/en/residents/education/continuinged/	
  
[23]	
  http://www.ied.edu.hk/web/news.php?id=20090810	
  
[24]	
  http://www.hkcs.org/edcb/ita/ita-­‐e.html	
  
	
                                         	
  




	
                                                                                                                        21	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  




Appendix:	
  

1.	
  Survey	
  Form	
  -­‐	
  Data	
  Statistics	
   	
  




                                                                                                                                                                                                                                                              	
  




                                                                                                                                                                                                                                                              	
  

2.	
  Responses	
  Matrix	
  

Question	
             Mrs.	
  Law	
   Mrs.	
  Chan	
                                                                           Mr.	
  Chan	
                              Mr.	
  Chow	
                                 Remark	
  
Do	
  you	
  think	
   Yes	
           Yes	
                                                                                    Yes	
                                      Sure	
                                        [R1]	
  All	
  of	
  them	
  
that	
                                                                                                                                                                                                                   find	
  
health-­‐related	
                                                                                                                                                                                                       health-­‐related	
  
information	
  is	
                                                                                                                                                                                                      information	
  
important	
  to	
                                                                                                                                                                                                        important	
  to	
  
you?	
                                                                                                                                                                                                                   them.	
  

	
                                                                                                                        22	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


Do	
  you	
  pay	
                                No.	
                              Yes.	
                                     Sometimes,	
                               Sometimes,	
                                  [R2]	
  For	
  those	
  
attention	
  to	
                                 Need	
  to	
                       Want	
  to	
                               want	
  to	
                               it	
  helps	
  me	
                           still	
  have	
  to	
  
health-­‐related	
                                work	
                             know	
  more	
                             know	
  basic	
                            to	
  know	
                                  work	
  feel	
  have	
  
information	
                                     every	
                            about	
  some	
                            informatio                                 more	
  and	
                                 no	
  time	
  to	
  
in	
  your	
  daily	
                             day,	
  and	
                      diseases.	
                                n,	
  but	
  it	
                          keep	
                                        spend	
  on	
  
life?	
  Why	
  or	
                              have	
  no	
                                                                  takes	
  time.	
                           healthy.	
                                    health-­‐related	
  
why	
  not?	
                                     time	
  to	
                                                                                                                                                           information.	
  
                                                  do	
  so.	
  
Actively	
  or	
                                  	
                                 	
                                         	
                                         	
                                            	
  
passively?	
  
When	
  gaining	
                                 Specific	
                         Read	
                  Mainly	
                                                      Of	
  course	
                                [R3]	
  Elderly	
  
health-­‐related	
                                one.	
                             messages	
              read	
  about	
                                               focus	
  on	
                                 people	
  have	
  
information,	
                                                                       and	
  articles	
   tips,	
                                                           specific	
  one.	
                            clear	
  target	
  
do	
  you	
  focus	
                                                                 related	
  to	
         suggestion                                                    Every	
  one	
                                when	
  facing	
  
on	
  specific	
                                                                     my	
  disease.	
   	
   s	
  for	
  daily	
                                           has	
  his	
  own	
                           information,	
  
one	
  or	
                                                                                                  life.	
  as	
  well	
                                         specific	
                                    and	
  usually	
  
browse	
                                                                                                     as	
                                                          background.	
                                 have	
  purpose	
  
generally?	
                                                                                                 informatio                                                                                                  and	
  motives.	
  
Why?	
                                                                                                       n	
  about	
  
What	
  kinds	
  of	
  Those	
                                                       Informatio lectures	
                                                                 common	
                                      [R4]	
  They	
  focus	
  
information	
          related	
                                                     n	
  related	
  to	
   and	
                                                          elderly	
                                     on	
  information	
  
do	
  you	
  focus	
   to	
  my	
                                                    high	
  blood	
   activities.	
                                                       diseases.	
                                   that	
  is	
  close	
  to	
  
on?	
                  problem                                                       pressure,	
                                                                                                                         their	
  daily	
  life,	
  
                       s	
  or	
  my	
                                               heart	
  ache.	
                                                                                                                    and	
  solutions	
  
                       acquaint                                                                                                                                                                                          preventive	
  to	
  
                       ances	
                                                                                                                                                                                           their	
  diseases.	
   	
  
                       and	
  
                       family.	
  
Where	
  do	
  you	
   Radio,	
                                                      Newspaper Newspaper                                            [R5]	
  flyers,	
      Newspaper,	
  
get	
                  flyers,	
                                                     ,	
  magazines	
   ,	
  flyers,	
                              leaflets	
  and	
      leaflets,	
  
information?	
   TV.	
                                                               and	
  TV.	
       lectures,	
                                                        lectures,	
  TV,	
  
                                                                                                                                                    lectures	
  are	
  not	
  
                                                                                                        TV.	
                                       mentioned	
  in	
      friends	
  and	
  
                                                                                                                                                    questionnaire	
        books.	
  
                                                                                                                                                    survey.	
  
Which	
  one	
  do	
   	
                                                            Magazines.	
   Newspaper	
   Newspaper,	
   [R6]	
  newspaper	
  
you	
  prefer?	
                                                                     I	
  can	
  read	
   Convenient	
   friends	
  and	
   is	
  chose	
  by	
  
Why?	
                                                                               repeatedly.	
   to	
  get.	
        books.	
                   three	
  of	
  
                                                                                                                         I	
  can	
  cut	
  and	
   interviewees	
  as	
  
                                                                                                                         keep	
                     the	
  preferred	
  
                                                                                                                         newspaper	
   medium.	
  
                                                                                                                         and	
  books.	
            [R7]	
  experience	
  
                                                                                                                         Friends	
                  sharing	
  plays	
  
                                                                                                                         experiences	
   important	
  roles.	
  
                                                                                                                         are	
  very	
  

	
                                                                                                                        23	
  
Report	
  of	
  Research	
  and	
  Analysis	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   Elderly	
  and	
  Health-­‐related	
  Information	
  


                                                                                                                                                                           important.	
  
What	
                                            Program                            Programs,	
                                Programs,	
                                Programs,	
                                   	
  
health-­‐related	
                                s,	
                               advertisem                                 advertisem                                 advertiseme
contents	
  do	
                                  advertis                           ent.	
                                     ent.	
                                     nt.	
  
TV	
  show?	
   	
                                ement.	
  
Do	
  you	
  watch	
                              No,	
  do	
                        Not	
                                      Seldom.	
  
                                                                                                                         Sometimes.	
                                                                                    [R8]	
  elderly	
  
those	
                                           not	
  have	
                      interested	
                               Do	
  not	
  
                                                                                                                         Watch	
                                                                                         people	
  pay	
  less	
  
contents?	
                                       time.	
                            in	
  those	
                              have	
  much	
  
                                                                                                                         advertiseme                                                                                     attention	
  to	
  TV	
  
Why	
  or	
  why	
                                                                   program.	
                                 time	
  to	
  
                                                                                                                         nts	
  when	
  in	
                                                                             programs	
  
not?	
                                                                                                                          watch	
  TV.	
  
                                                                                                                         the	
  break	
                                                                                  compared	
  with	
  
                                                                                                                         time	
  of	
                                                                                    ads.	
  
                                                                                                                         drama,	
  and	
  
                                                                                                                         on	
  the	
  bus.	
  
Would	
  you	
                                    No.	
                              It	
  depends.	
   Hard	
  to	
     Definitely	
                                                                                    [R9]	
  They	
  fail	
  to	
  
follow	
                                          Have	
  to	
                       Follow	
           follow.	
        impossible.	
                                                                                   follow	
  the	
  
suggestions	
                                     work	
                             some	
                              Hard	
  to	
                                                                                    suggestions.	
  
introduced	
  on	
                                thereby	
                          simple	
                            follow	
  and	
  
TV?	
  Why	
  or	
                                hard	
  to	
                       ones.	
                             persist.	
  But	
  
why	
  not?	
                                     follow.	
                                                              it	
  has	
  value	
  
                                                                                                                         for	
  
                                                                                                                         reference.	
  
Which	
                                           Seldom	
                           Only	
  read	
     Only	
  read	
   Newspaper	
                                                                                     [R10]	
  They	
  do	
  
newspaper	
  do	
                                 read	
                             free	
             free	
           display	
  in	
                                                                                 not	
  stick	
  to	
  
you	
  usually	
                                  newspap                            newspaper.	
   newspaper.	
   metro	
                                                                                               specific	
  
read?	
                                           er.	
                                                                  station.	
                                                                                      newspaper,	
  but	
  
                                                                                                                                                                                                                         consider	
  of	
  its	
  
                                                                                                                                                                                                                         convenience.	
  
Would	
  you	
                                    No.	
                              No.	
                                      No.	
                                      No.	
                                         [R11]	
  They	
  do	
  
actively	
  buy	
                                 Not	
                              I	
  already	
                             Free	
                                     I	
  would	
                                  not	
  buy	
  
related	
                                         necessar                           have	
                                     newspaper	
                                rather	
  buy	
                               newspaper.	
  
newspaper	
  or	
                                 y,	
  and	
                        magazines	
                                is	
  enough.	
                            specific	
  
magazine?	
                                       have	
  no	
                       about	
                                                                               books.	
  
Why	
  or	
  why	
                                time	
  to	
                       those	
  
not?	
                                            read.	
                            informatio
                                                                                     n.	
  
What	
  type	
  of	
                              Advertis                           Countless	
                                Advertisem Advertiseme [R12]	
  
information	
                                     ements.	
                          advertisem                                 ents,	
            nts,	
  related	
   Advertisements	
  
can	
  you	
  get	
                                                                  ents.	
                                    lecture	
  and	
   news.	
             leave	
  deepest	
  
from	
                                                                                                                          class	
                                impression	
  to	
  
newspaper?	
                                                                                                                    informatio                             them	
  as	
  
                                                                                                                                n.	
                                   health-­‐related	
  
                                                                                                                                                                       information	
  
                                                                                                                                                                       shown	
  on	
  
                                                                                                                                                                       newspaper.	
  

	
                                                                                                                        24	
  
Research & Analysis Report for Elderly and Health-related Information
Research & Analysis Report for Elderly and Health-related Information
Research & Analysis Report for Elderly and Health-related Information
Research & Analysis Report for Elderly and Health-related Information
Research & Analysis Report for Elderly and Health-related Information

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Research & Analysis Report for Elderly and Health-related Information

  • 1. Elderly   and   Health-­‐related  Information     Report  of  Research  and  Analysis     LI  Yuhui  11537306g   CHEN  Di  11550119g   WEI  Yanfang  11550120g   XI  Jiutian  11550132g  
  • 2. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Table  of  Contents   1.  INTRODUCTION  ...........................................................................................................................  3   2.  SECONDARY  RESEARCH  ............................................................................................................  4   2.1  OVERVIEW  ...................................................................................................................................................  4   2.2  TOPICS  1  WHAT  STATISTICS  CAN  BE  FOUND  TO  BETTER  UNDERSTAND  THIS  TARGET  GROUP  ?  .  4   2.3  TOPICS  2  WHERE  DO  THE  ELDERLY  AND  THEIR  FAMILIES  LOOK  FOR  HEALTH  ...............................  5   2.4  TOPICS  3  SOMETHING  ABOUT  THE  LIMITATIONS:  ................................................................................  6   3.  SURVEY  ...........................................................................................................................................  7   3.1  REASON  FOR  SELECTION  SURVEY   ............................................................................................................  7   3.2  SURVEY  PLAN  ..............................................................................................................................................  7   3.3  DETAILED  PROCESS:  ..................................................................................................................................  7   3.4  FINDINGS:  ....................................................................................................................................................  8   3.4.1  About  Tools:  ..........................................................................................................................................     8 3.4.2  About  Health-­‐related  Information:  ............................................................................................     9 3.4.3  About  Demographic:  .........................................................................................................................     9 3.5  CHALLENGES  AND  FUTURE  RECOMMENDATIONS:  .............................................................................  10   3.6  INSIGHTS  ...................................................................................................................................................  10   4.  INTERVIEW  ................................................................................................................................  10   4.1  INTRODUCTION  ..................................................................................................................................  10   4.2  PROCESS  .................................................................................................................................................  11   4.2.1  Test  Run  ...............................................................................................................................................  11   4.2.2  Data  Collection  .................................................................................................................................  11   4.2.3  Data  Analysis  ....................................................................................................................................  11   4.3  FINDINGS  ...............................................................................................................................................  11   4.4  CHALLENGE  AND  FUTURE  RECOMMENDATION  .................................................................  13   4.4.1  Challenge  ............................................................................................................................................  13   4.4.2  Future  recommendation  ..............................................................................................................  14   4.5  INSIGHTS  ...................................................................................................................................................  14   5.  TASK  ANALYSIS  ........................................................................................................................  14   5.1  SUMMARY   ..................................................................................................................................................  14   5.2  TEST  DESCRIPTION  ..................................................................................................................................  15   5.3  CASE  DESCRIPTION  &  REMARKS  ..........................................................................................................  15   5.3.1  Case  1:  ..................................................................................................................................................  15   5.3.2  Case  2:  ..................................................................................................................................................  16   5.3.3  Case  3:  ..................................................................................................................................................  17   5.4  REMARKS  ANALYSIS   ................................................................................................................................  18   5.5  INSIGHTS  ...................................................................................................................................................  18   REFERENCE:  ...................................................................................................................................  20   APPENDIX:  ......................................................................................................................................  22   1.  SURVEY  FORM  -­‐  DATA  STATISTICS  .........................................................................................................  22   2.  RESPONSES  MATRIX  ..................................................................................................................................  22     2  
  • 3. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   1.  Introduction   According   to   the   “Hong   Kong   Population   Projections   2010-­‐2039”,   According   to   the   “Hong   Kong   population   projections   2010-­‐2039”,   published   by   Hong   Kong   Census   and   Statistics   Department,   Hong   Kong   is   facing   with   the   growing   aged   population,   and   the   percentage   of   elderly   people   will   increase   to   28%   in   2039.   Therefore,  how  to  provide  better  support  to  improve  elderly  people’s  quality  of   life  and  wellbeing,  becomes  an  increasingly  significant  issue  in  the  whole  society.     As   conducting   the   secondary   research   on   current   situation   of   elderly   people   living  in  Hong  Kong,  we  found  that  there  are  tons  of  health-­‐related  information   and   support   from   government   and   non-­‐government   organization   delivered   to   the  elders  every  day.  Lack  of  content,  therefore,  is  not  a  primary  problems  and   barriers   for   elderly   to   get   health-­‐related   information.   In   contrast,   approaches   and   channels   and   the   extent   that   they   get   and   digest   those   information,   play   increasing   important   roles   in   the   relationship   between   elderly   people   and   health-­‐related   information.   Based   on   the   secondary   research,   we   come   to   our   design   problem   statement:   What   is   the   best   way   for   delivering   health-­‐related   information  accurately  to  the  elderly?     In  order  to  better  understand  our  target  demographic,  Hong  Kong  elderly  people,   three  research  methodologies  are  used  in  the  research  process,  those  are  survey,   interview  and  task  analysis.  After  collecting  qualitative  and  quantitative  data,  we   analyze,   categorize   and   find   patterns   of   information   obtained.   Insights   are   generated  according  to  the  analysis  and  remarks  to  provide  support  and  help  for   design.         3  
  • 4. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   2. Secondary  Research   2.1  Overview     Caring  for  an  elderly  is  now  become  a  hot  topic  and  a  major  social  concern,  but   presents   difficult   challenges.   This   program   will   be   accomplished   by   conducting   research   to   improve   the   understanding   of   elderly   motivation   across   a   broad   range   of   health-­‐related   behaviors,   and   using   this   knowledge   to   develop   more   effective   and   economical   behavioral   interventions   and   ultimately   improve   the   health  of  this  target  demographic.     2.2   Topics   1:   What   statistics   can   be   found   to   better   understand  this  target  group?   2.2.1  Population  65+         The  Hong  Kong  population  is  ageing.  The  proportion  of  the  population  aged  65   and   over   has   increased.   At   the   mid   of   2008,   the   population   of   elderly   persons   aged   above   65   is   12.6%   (0.88   million)   of   the   total   population   in   HK.   It   is   estimated  that  in  2016  and  2033,  the  percentage  will  increase  to  14%  and  27%   respectively.   What’s   more,   according   to   the   United   Nations,   the   elderly   population   is   growing   at   its   fastest   rate   ever.   Explore   the   population   change   to   learn   more   about   how   the   populations   of   this   target   group   will   grow   and   change   over  time  [1]  [2]  [3]  [4]  [5].   2.2.2 Retirement  &  Communities       The   life   of   Elderly   in   Hong   Kong   has   another   side:   retirement   but   most   of   the   elderly   also   have   to   making   money   to   maintain   their   living.   According   to   a   statistic,   it   is   said,   one   in   three   elderly   leading   an   extremely   poor   life   in   Hong   Kong.  Over  80%  of  the  elderly  persons  were  living  on  savings  [6]  [7]  [8]  [9]  [10].     2.2.3 Living  Conditions         The   living   arrangements   of   the   older   population   also   reflect   factors   other   than   marital   status,   such   as   their   health   status,   socioeconomic   situation,   and   family   and  cultural.  According  to  the  statistic  profile  from  the  year  of  2001  (222,000)  to   2006   (279,400),   the   singleton   elderly   and   older   couples   who   live   together   has   increased   26%.   Although   most   of   the   elderly   persons   are   still   living   with   their     4  
  • 5. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   families   (around   74.1%   of   the   elderly   population),   more   and   more   of   them   are   either   living   alone   (11.6%)   or   living   with   their   spouse   only   (21.2%)   [11]   [12]   [13].     2.2.4 Health-­‐Related  Problem       Most  elderly  persons  are  still  healthy  with  over  70%  of  them  are  suffering  from   one  kind  of  or  more  chronic  illnesses.  Among  them,  the  most  common  illnesses   include  hypertension,  arthritis,  ophthalmology  problems,  and  diabetes.  And  the   three  main  causes  of  mortality  in  the  Hong  Kong  Chinese  population  are  cancer,   ischemic  heart  disease,  and  stroke  [14]  [15]  [16].   2.2.5  Others     Social  Service   The  Hong  Kong  Government  provides  a  wide  variety  of  social  services  and   benefits  to  the  elders,  including  Community  Care  and  Support  Services,   Residential  Care  Services  and  Social  Security.  Combined  with  non-­‐governmental   support  services,  these  measures  ensure  that  the  elders  receive  the  help  they   need  [17]  [18].     Finance   Hong  Kong  has  established  a  dual  medical  economy  in  which  the  government  has   been  significantly  involved  in  both  the  funding  and  provision  of  health  services   mainly  through  tax  financing,  whereas  the  private  sector  operates  in  a  loosely   organized  manner  as  individual  clinics  that  dominate  or  populate  the   ambulatory  care  sector  [19]  [20]  [21].   Education   Not   only   the   Hong   Kong   government   set   up   many   programmer   for   elderly,   many   Institute   also   encouraging   the   elderly   to   pursue   lifelong   education   so   as   to   advance   with   the   society,   and   fully   develop   their   potentials.   Take   to   internater   usage   for   example;   the   number   of   seniors   using   the   Internet   has   risen   to   17.5   million   in   November   2009   from   11.3   million   in   November   2004,   according   to   Nielsen  data  [22]  [23]  [25].   2.3   Topics   2:   Where   do   the   elderly   and   their   families   look  for  health     Elderly   also   lived   in   an   information   environment   where   the   daily   news   media     5  
  • 6. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   were  the  most  important  information  sources.  Based  on  the  research,  over  90%   reported   having   used   (specified   as   read,   watched,   listened   to,   or   asked)   the   newspaper   every   day.   Newspapers,   followed   by   the   television,   were   most   commonly  used  every  day  among  the  oldest  (aged  56-­‐65).  News  on  the  television   and   on   the   radio,   with   around   70%   of   respondents   claiming   to   be   daily   users.   Other  radio  programmers  and  persons  close  by  were  in  fourth  and  fifth  place.     2.4  Topics  3:  Something  about  the  limitations     • Here   summarize   some   factors   creating   barriers   between   the   elderly   to   have  a  preferred  experience  towards  products  or  service:   • Difficulty  in  using  medical  terminology     • Lack  of  communication  skills   • Arrogant  attitude     • Lack  of  time     • Lack  of  information     • Facing  too  many  choice  cause  confusion   • Suffering  from  memory  problems.   • It  should  be  more,  but  these  listed  above  may  easily  affect  them  to  utilize   the  product  and  service.         6  
  • 7. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   3.  Survey   3.1  Reason  for  Selection  Survey   Health  related  information  —  the  possible  channels  and  ability  to  obtain,  process,   and   well   understand   these   basic   health   information   and   services   to   make   appropriate   health   decisions   —   is   essential   to   promote   health   situation   for   the   elderly.   This   survey   aims   at   collecting   the   quantitative   data   from   the   elderly   according   to   the   goals   of   our   design   problem.   The   survey   form   been   designed   with   different   goals   in   three   survey   sections   based   on   the   logistical   concept   about  the  collection  processes.   3.2  Survey  Plan   After  our  group  decided  the  first  methodology  is  survey  (actually,  it  is  more  like   a   questionnaire)   and   went   through   the   test   run   stage,   modified   survey   form   to   make   sure   it   could   help   us   achieve   the   basic   aim.   Then   we   planned   the   survey   like:   Target:  elderly  65+   Numbers:  A  total  of  30  participants   Questions:  About  13  questions  in  this  survey  focused  on  the  three  perspectives   of  health-­‐related  information  had  on  participants'  decision  making   Aim:  finish  questionnaire  then  we  could  analysis  the  data  to  find  out  what  elderly   people   think   about   the   health-­‐related   information,   the   tools   or   channel   they   often  used  and  also  the  accuracy  of  the  information.     3.3  Detailed  Process:   According   to   the   logistical   concept   about   the   collection   processes   towards   this   survey  form  design,  it  can  be  considered  conclude  three  sections:     Section  1:  Tools  Variable   Goal   1:   To   understand   how   many   different   kinds   of   tools   can   best   serve   the   elderly?   Identify  preferences  for  the  existing  tools  /  media  /channels.   Identify  the  rate  of  recurrence  of  the  chosen  tool.     Section  2:  Health-­‐related  Information  Variable   Goal   2:   To   assess   the   range   of   health   information-­‐seeking   behaviors   of   intermediaries  and  individuals.     7  
  • 8. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Identify  the  sources  -­‐  where  they  can  get  the  health-­‐related  information.     Identify  the  contents  -­‐  what  are  the  information  they  care  about..   Discover  when  they  would  use  these  health  information  and  why.     Section  3:  Demographic  Variable   Goal  3:  To  investigate  the  user  information,  get  more  data  from  user  preference.   Explore  users'  patterns  for  searching.   Validate  approach  of  education  degrees.   Identify   differences   between   users'   expressed   preferences   for   seeking   health   information  and  their  actual  performance.   Open  end  opinion  about  the  tools  or  any  other  improvements.   3.4  Findings   3.4.1  Tools   Obviously,  compared  with  the  digital  device,  elderly  are  more  likely  prefer  to  use   the  traditional  tools  like  TV,  newspapers,  radios.     Based  on  our  survey  results   radio  is  the  most  commonly  used  tool  in  everyday  life  among  the  Hong  Kong   elderly.  Followed  by  the  newspapers,  television  and  magazines.     Information   that  suggested  by  some  close  friends,  families  or  relatives  are  also  ranking  at  the   top  5.         Fig.  1       8  
  • 9. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   3.4.2  Health-­‐related  Information                             • Day  care  tips  or  recommends  daily  activities  be  easily  for  elderly  people   to  generate  the  feeling  of  resonating.  How  to  form  healthy  eating  habits  is   also  could  be  a  heated  elective  item  in  the  form.  What’s  more,  the  financial   cost  elderly  spent  on  their  own  or  the  proportion  in  all  their  spending  is   also  arose  the  general  attention  which  means  there  might  be  involved  an   interesting  research  topic.     • All   most   all   the   elderly   claimed   that   health   information   or   related   information   are   important,   but   when   turned   to   the   trust   rate   of   these   information   that   they   gathered   form   different   channels,   the   rate   was   stayed   between   4(low   rate   of   trust)   –   6(just   medium)   Here   shows   most   elderly  just  not  lain  their  belief  into  these  information.     • Another   interesting   finding   is   when   comes   to   the   favorite   forms   of   information  display,  more  female  that  men  choice  their  favorite  form  by   using   small   videos,   male   are   more   into   just   using   words   to   show   the   necessary  information.     • Health  assessments  are  been  required  in  the  form  that  like  “  what  kind  of   additional  service  or  info  that  you  still  want  to  achieve?”     3.4.3  Demographic   • Due  to  the  limitation  of  the  interviewee  and  the  number  of  attributes   priorities,  the  situation  of  Hong  Kong  elderly  is  not  that  good.  Low  income,   and  limited  educational  backgrounds  and  possible  most  of  them  are  still   working.     • In  some  extended,  the  education  level  may  be  have  another  great  impact   on  elderly  how  to  search  and  get  for  what  or  how  they  get  it.  Have  a  good   understanding  of  information  or  evaluate  information  –  are  closely   related  to  their  management  of  health  care  and  also  did  some   performance  of  the  task  analysis  coming  next.       9  
  • 10. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   3.5  Challenges  and  future  recommendations   • It  is  a  natural  thing  for  the  elderly,  they  often  resist  in  using  electronic   equipment  and  there  is  kind  of  fear  emotion  behind  it.   • However,  the  majority  of  elderly  did  not  use  the  Internet  or  any  other   latest  technology  to  search  for  information  source  to  prepare  for  health   care.   • When  we  conducted  our  survey,  there  was  kind  of  lack  of  communication   skills  between  us  and  the  elderly.  Because  we  are  not  that  familiar  with   Cantonese,  although  we  already  make  our  survey  questionnaire  in  to   Cantonese.  Hope  it  will  help.  The  feedback  is  yes,  but  we  think  it  is  still  a   little  bit  understanding  problem.   • Recommendation:  you  can  take  it  for  granted  that  it  is  lack  access  to  the   Internet  among  the  elderly.  So  teaching  might  not  that  helpful,  here   suggests  that  find  a  way  to  increase  elderly’s  willingness  to  use  the   information     3.6  Insights   • Reduced  reluctance  to  use  digital  device  and  increased  willingness  to  use   the  Internet  and  other  new  media  to  have  fun  and  find  health  information   • Increased  credit  of  all  kinds  health-­‐related  information  to  gain  the  trust   • Adoption  of  a  more  active  role  in  managing  their  health  care   • Decreased   the   barriers   for   elderly   to   get   the   accurate   experience   towards   products  and  other  services  or  design   4.  Interview   4.1  Introduction   Several  one-­‐to-­‐one  interviews  were  conducted  based  on  the  secondary  research   and   survey,   to   gather   detail   information   on   elderly’s   current   perception,   situation  of  gaining  health-­‐related  information  in  Hong  Kong.   Four  elderly  people  living  in  Hong  Kong  were  invited  to  participate  in  one-­‐to-­‐one   interviews  respectively.  Here  is  some  of  their  personal  information:     Mrs.  Law   Mrs.  Chan   Mr.  Chan   Mr.  Chow   Age   57   62   65   63     10  
  • 11. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Occupation   Security   Retired   Security   Security   Guard   Guard   Guard   During  the  interviews,  interviewees  were  asked  to  share  their  values  on  healthy   information,  experiences  of  how  they  access  to  and  deal  with  those  information,   as  well  as  connection  between  such  information  and  their  daily  life.     4.2  Process   4.2.1  Test  Run   We  carried  out  test  runs  before  conducting  formal  interview.  After  going  through   the   test   run,   we   found   that   elderly   people   tended   to   better   understand   and   answer  based  on  scenarios.  Thereby,  we  modified  and  refined  our  questions  into   more  concrete  and  context-­‐based  one.   4.2.2  Data  Collection   Tape  record  the  entire  interview  and  take  notes  at  the  same  time.  Later  review   the  tape  and  notes,  and  transcribe  the  tapes,  but  not  transcribed  word  for  word.   The  transcribed  text  then  becomes  the  data  that  are  analyzed.     4.2.3  Data  Analysis   After   transcribing   the   tape,   we   used   responses   matrix   to   analyze   answers   obtained.   Remarks   were   made   based   on   reflection   and   interpretation   on   responses  from  interviewees.       4.3  Findings   Values  and  attitudes  on  health-­‐related  information:   All  of  them  find  health-­‐related  information  is  important,  however,  not  all  of  them   said  they  would  look  for  such  information.  Lots  of  aged  people  in  Hong  Kong  still   work   even   after   retirement,   and   that   makes   them   have   less   time   to   look   for   or   care  about  healthy  information.  Some  guards  are  not  allowed  to  read  any  things   irrelevant  to  the  job  nor  listen  to  radio,  when  they  are  on  duty.  At  the  same  time,   some  feel  it  is  irrelevant  to  them  since  they  are  still  young  and  healthy  enough.   For   those   who   pay   attention   to   the   health-­‐related   information,   in   fact,   they   are   passively  exposed  to  the  information  instead  of  seeking  actively.     11  
  • 12. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information     Accessible  channels  and  Preferences:   From  data  obtained  through  questionnaire  as  well  as  the  secondary  research,  we   have  general  and  basic  understanding  towards  the  preferred  tools.  Predictably,   newspaper,   magazines,   and   TV   are   still   chose   by   interviewees   as   the   usual   mediums  to  get  information.  By  chatting  with  them,  we  found  that  elderly  people   gain   information   mostly   from   free   newspaper.   Every   day   4-­‐5   free   newspaper   would  be  sent  to  their  home,  and  they  think  there  is  no  need  and  worth  to  buy   other   newspapers.   They   do   not   stick   to   specific   newspaper,   but   consider   of   its   convenience.   As   for   TV,   elderly   people   show   no   interest   in   health-­‐related   program,   and   claim   that   the   most   primary   way   for   them   to   get   health   information   from   TV   is   advertisements.   However,   radio   gets   less   votes   than   expect.  Radios  are  not  commonly  seen  in  their  home.  Some  of  them  tend  to  relate   radio  to  horserace  gambling  program.       We  also  found  that  leaflet  and  flyer  are  accessible  to  aged  people,  and  they  would   read   through   them   in   spare   time   and   keep   them.   Besides,   there   are   many   lectures  organized  by  government  or  company  held  in  community  especially  for   elderly   people.   The   lectures   are   not   attractive   to   the   working   elderly,   because   they  think  it  is  really  time-­‐consuming.     Surprisingly,  the  majority  of  them  gets  helpful  and  detail  medicine  support  and   information   from   pharmaceutics   in   drugstore   instead   of   doctor   in   hospital   or   clinic.   Due   to   the   limited   time   and   business   reasons,   doctor   fails   or   rejects   to   offer  detail  information,  such  as  what  should  be  pay  attention  in  terms  of  food  in   daily   life,   side   effects   etc.   Elderly   people,   therefore,   choose   to   ask   druggists,   friends  or  family  member.     Nearly  all  of  their  healthy  medicine,  food  and  products  are  bought  by  their   children.  They  do  not  know  much  about  differences  among  different  brands  and   products.  Normally,  they  think  highly  of  recommendations  heard  from  friends   and  family.  They  choose  health  care  products  based  on  choices  and  experiences   of  imitates  instead  of  advertisements.  Interestingly,  soup  is  regarded  as  health   care  food  in  Hong  Kong.  And  information  about  healthy  recipe  is  not  gained   through  TV,  but  other  people,  such  as  shopkeepers  in  wet  market  and  friends.   Most  of  them  do  not  learn  new  recipe,  and  some  of  them  prefer  to  buy   well-­‐prepared  soup  bags.     Speaking   of   computers,   most   of   them   have   the   experience   of   using   computer   mainly  for  watching  TV  drama  and  reading  news.  However,  lots  of  elderly  feel  it   complex  and  unnecessary  to  learn  how  to  use,  complain  about  its  font  size,  and   show  different  degrees  of  excludability  towards  digital  products.  But  there  is  still   some   elderly   hold   positive   opinions   that   computer   and   internet   can   provide   much  more  information  than  any  other  medium.  On  the  other  hand,  newspaper,     12  
  • 13. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   magazines  and  flyers  win  their  hearts  for  its  capability  to  be  kept  for  long  time   when  compared  with  computer.     How  to  deal  with  health-­‐related  information:   When   reading,   watching   or   listening   health-­‐related   information,   elderly   people   focus  on  specific  information  has  close  connection  to  their  own  conditions  rather   than   browse   all   kinds   of   information   roughly.   Elderly   people   have   clear   target   when  facing  information,  and  usually  have  purpose  and  motives.  Some  read  the   same  articles  repeatedly,  but  are  not  eager  for  latest  information.  And  they  pay   more  attention  to  the  solutions  compared  with  preventives.     After   getting   suggestions   or   advice,   they   find   it   is   hard   for   them   to   follow   and   persist.  Take  for  as  an  example,  Mrs.  Chan  said  it  is  difficult  to  take  notes  from   those   TV   programs   in   time.   Thus,   they   seldom   would   take   those   methods   into   practice.   Even   though,   they   feel   it   is   worthy   and   beneficial   to   know   such   information.     They   have   no   big   problem   with   the   medicine   instructions.   Most   of   them   think   that  the  instructions  from  doctors  or  on  the  drug  packages  are  clear  enough  for   them  to  deal  with  medicines  on  their  own.     They   lay   more   trust   on   information   delivered   through   news   compared   with   those   programs,   especially   programs   contained   business   elements.   Similarly,   they   accept   lectures   organized   by   government   and   information   explaining   disease   causes,   but   have   sense   of   rejection   towards   information   about   certain   products.     4.4  Challenge  and  future  recommendation   4.4.1  Challenge   Some   elderly   people   are   sensitive   about   health-­‐related   problems,   and   may   feel   offended   by   some   questions.   Therefore,   we   need   to   be   careful   about   usage   of   words   and   expressions   to   comfort   them.   However,   it   is   hard   to   find   balance   between  asking  question  directly  and  keeping  them  feel  comfortable.  The  second   challenge   is   the   limitation   of   time   as   well   as   the   types   and   quantity   of   interviewees.  As  student  come  from  mainland,  we  fail  to  contact  numerous  Hong   Kong   local   interviewees,   that   is   why   the   main   interviewee   source   for   us   is   the   security   guards   work   in   where   we   live.   This   narrows   down   the   targets   and   cannot   generate   all-­‐sided   comprehensions.   And   because   of   the   limited   time,   interviews  have  drawbacks  in  terms  of  quantity  and  depth.       13  
  • 14. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   4.4.2  Future  recommendation   • Interviewee:   Find   other   types   of   interviewees.   Working   as   security   guard,   elderly   people   seldom   have   spare   time.   Health-­‐related   information   may   have  different  meanings  or  play  different  role  in  others’  life.   • Get   deeper   understand   on   their   daily   life:   The   title   of   health-­‐related   information   may   have   set   boundaries   to   interviewees.   Find   ways   to   explore   more   about   how   they   get   other   information   as   usual,   and   make   comparison   with   those   for   health-­‐related   information,   find   differences   and  ask  why.     4.5  Insights   • Information  would  better  obtained  if  they  merge  into  elderly’s  life  instead   of  arising  their  awareness  to  get  information  actively.   • Information  in  storable  forms  would  be  more  suitable  for  elderly  people.   • Information   delivered   by   trustable   organization   or   authority   enhances   the  information  creditability.   • Information  can  also  be  effectively  delivered  to  elderly  people  indirectly   through  their  children.   • Healthy   information   divided   into   different   degrees   would   avoid   discouragements  and  be  better  followed  by  wide  range  of  elderly  people.       5.  Task  analysis   5.1  Summary   To  compare  the  design  of  current  information  sources  to  the  elderly’s  operating   capability  and  their  needs  and  wants,  we  use  task  analysis  based  on  our  previous   research  results  as  a  guide.  The  project  team  tests  and  observes  with  a  number   of  people  for  health  information  online  searching.  After  the  task  journey,  the  data   is  analyzed  for  needs  and  insights,  which  are  then  generate  the  problem  and   optimize  the  interaction.   During  the  task  analysis  process,  we  have  been  focused  on  our  target  group,   Hong  Kong  local  elderly.  Three  cases  of  task  analysis  have  been  taken  with  audio   and  video  recording.  Each  cases  last  about  half  hours.       14  
  • 15. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   After  the  task  performance,  the  project  team  reviews  the  recording  and  then   remark  each  findings  in  case  of  bringing  out  the  insights.   5.2  Test  description   Participants:  3  Hong  Kong  elderlies,  2  male  and  1  female,  age  60-­‐70     Materials:  A  computer  with  screen  recording  software  and  audio  recording   Online  Resources:  Search  Engine(Google)  &  http://www.39.net/(39健康網)     Procedure:   1. Choose  task  depends  on  previous  interview.   2. Tell  participant  the  scenario  of  the  task.   3. Tell  participant  the  task.     4. Make  sure  of  they  understand  the  task   5. Ask  them  to  out  loud  what  they  are  thinking  during  the  task   6. Observe  the  whole  task  journey  (with  a  screen  recorder)     5.3  Case  Description  &  Remarks   5.3.1  Case  1   Beginner  User:Mrs.  Chan  is  a  retired  housewife.  She  is  62.  She  just  using   computer  for  watching  online  TV  episode  and  has  little  experience  in  other   computer  operating.  She  cannot  type.       Observation   Remarks   When  browse  the  health  website,  Mrs.  Chan  never  use  the   (R1)Elderly  do  not  have  the  clear   “Back”  and  “Forward”  button.  She  just  check  the  information   understanding  of  website  architecture.  It’s  a   randomly  and  aimlessly.   one-­‐direction  browse.     She  preferred  to  click  the  relevance  article(linkage  URL)  in   (R2)  Relevance  article  and  Key  words  linkage   the  article  to  go  to  another  page.     URL  is  very  important  for  elderly  to  process   browsing.   She  could  not  typing.  So  she  can’t  using  any  search  engine  or   (R3)  Typing  largely  limited  the  capability  for   dialog  box  to  search  the  information.     elderly  to  search.  Their  online  process  thus   extremely  passive.     She  could  not  read  majority  of  text  since  the  small  fonts.     (R4)  Small  fonts  is  a  typical  problem  for  elderly   for  online  browsing.     She  could  not  using  the  scroll  bar  and  scroll  wheel.  So  she  can   (R5)  Elderly  lack  the  basic  knowledge  of   only  read  the  default  page  area  of  the  screen.     computer  operating.  Current  means  are   complicated  for  them  to  use.       15  
  • 16. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Compare  to  text  linkage,  she  prefer  to  click  the  button  linkage.     (R6)  Since  the  clear  difference  with  the  other   content,  button  give  the  elderly  better   understanding  of  turning  to  other  page.       She  do  not  clearly  understanding  somewhere  in  the  webpage   (R5)   whether  can  click  or  not.  Therefore  she  confuse  about  why   click  somewhere  do  not  have  the  feedback.  Color  help  her  a   lot  for  differentiation.       5.3.2  Case  2   Intermediate  User:  Mr.  Chan  retired  but  still  working  as  a  security  guard.  He  is   65.  He  would  sometimes  search  the  interesting  information  by  internet.  He  can't   typing.       Observation   Remarks   Mr.  Chan  can’t  typing,  so  he  can’t  using  typical  search  engine.   (R7)  Mouse  writing  function  give  the   But  he  can  use  the  Yahoo’s  mouse-­‐writing  input  function  to   opportunities  for  elderly  who  could  not  typing   accomplish  the  search.       to  actively  obtain  the  information.       He  operate  the  computer  very  slowly.  Therefore  he  love  to   (R8)Auto-­‐suggestion  function  accelerates  the   use  auto-­‐suggestion  function  of  website.     operating  time  for  the  elderly.       When  browse  the  health  website,  Mr.  Chan  said  he  prefer  to   (R3)   do  “Health  Q&A”.  But  when  he  find  out  it’s  need  typing,  things   get  trapped.     Throughout  the  whole  process.  The  click  rate  of  button  more   (R6)   than  text  linkage  a  lot.       When  he  did  search  in  Yahoo,  he  prefer  to  click  the  first   (R9)  Elderly  ‘s  information  browse  speed  and   article.  His  judgement  based  on  the  keywords.     instant  memory  are  weak.   He  said  he  prefer  to  watch  the  video.  But  he  could  not  find  the   (R10)  Elderly  do  not  know  the  differences   video  by  searching.  And  he  do  not  know  any  video-­‐sharing   between  websites.  They  could  not  efficiently   website.     get  the  right  information  by  specific  website.       16  
  • 17. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information     He  can  only  use  the  scroll  bar  instead  of  scroll  wheel.  The   (R5)     auto-­‐hide  scroll  bar  make  him  confuse  a  lot.     He  complain  about  the  small  text.  It’s  hard  for  them  to  find   (R11)  Small  fonts  and  Huge  mount  of   out  useful  information.   information  prevent  the  efficient  browning  for   elderly.       5.3.3  Case  3   Advanced  User:  Mr.  Lee  is  a  retired  lawyer.  He  is  70.  He  has  the  proficient   experiences  in  using  computer  and  searching  information  through  Internet.       Observation   Remarks   It  is  hard  for  Mr.  Lee  to  find  the  evaluate  health  information  in   (R12)  It’s  hard  to  find  Hong  Kong  local   Hong  Kong  website.  Most  Hong  kong  local  health  sites  based   comprehensive  health  information  website.   on  a  small  number  of  news  &  articles.  And  there  is  no  any   health  information  category.     By  using  health  information  website  in  mainland  China  site,  it   (R13)  Language  limits  elderly  to  use  website  in   difficulty  for  Mr.  Lee  to  read  simplified  Chinese  characters.   other  region.       By  using  health  information  website  in  mainland  China  site,  it   (R14)  It’s  hard  to  find  Hong  Kong-­‐related   difficulty  for  Mr.  Lee  to  find  the  Hong  Kong-­‐related  health   health  information  on  internet.       information.     Mr.  Lee’s  expectations  about  online  searching  is  weak.  He  just   (R15)  Elderly  suspected  the  authenticity  of   want  a  general  understanding  of  basic  information.   network  information.  In  addition,  the  large   number  of  search  results  include  advertising   interfere  users  to  access  accurate  health   information  efficiently.     Mr.  Lee  always  distracts  by  the  irrelevant  news  or   (R16)  When  users  search  for  health   information  and  then  search  the  irrelevant  topics.   information,  They  always  distract  by  the   irrelevant  topic  or  information.  Causing  task   transfer  to  the  wrong  direction.   After  searching,  Mr.  Lee  failed  to  get  the  health  information   (R17)  No  authoritative  health  information   what  he  expect  to  find  out.  He  can  only  get  few  fragmented   Website  in  Hong  Kong.   information.  He  complain  about  that  there  is  no  authoritative     health  information  Website  for  searching.   (R18)  It’s  hard  for  elderly  to  find  valuable   health  information  by  online.     When  we  ask  Mr.  Lee  try  to  use  the  health-­‐related  application   (R19)  Current  health-­‐related  application  and   in  smart  phone.  Mr.  Lee  could  not  find  anything  he  want  to   e-­‐payment  process  are  not  well  designed  for   know  on  it.     He  do  not  know  how  to  buy  app  in  the  app   elderly.     market.  Even  the  app  is  already  been  downloaded,  he  do  not     know  how  to  use.     (R20)  There  are  not  much  health-­‐related  app  in     17  
  • 18. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   app  store  which  provide  Chinese(traditional)   version  which  elderly  can  use.     5.4  Remarks  Analysis     5.5  Insights   (S1)  Elderly  admit  the  significance  of  health  information,  but  seldom  of  them   would  actively  search  the  health-­‐related  information  through  Internet.   (S2)  Elderly  incline  a  one-­‐direction  browsing  process.     (S3)  Elderly  prefer  large  fonts  and  button  linkage.     (S4)  Huge  amount  of  information  in  one  page  would  make  elderly  confusing.     (S5)  Many  elderly  lack  the  basic  knowledge  of  computer  operating  and  Internet   term.   (S6)  Mouse-­‐writing  and  Autosuggestion  function  helps  elderly  a  lot.     (S7)  Hong  Kong  do  not  have  the  comprehensive  health  information  website  and   authoritative  health  information  Website.     (S8)  Language  limited  elderly  in  using  worldwide  health-­‐related  website.   (S9)  Authenticity  of  Internet  information  and  commercial  advertising  make  the   elderly  suspect  the  accuracy  of  information.   (S10)  It’s  hard  for  elderly  to  find  valuable  health  information  by  online.     18  
  • 19. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   (S11)  Current  health-­‐related  application  in  smart  phone  or  tablet  is  not  well   designed  for  elderly.     (S12)  Typing  is  the  major  barrier  for  elderly  actively  searching.   (S13)  Elderly  ‘s  Internet  browsing  is  not  an  active  process.  Therefore  it’s  hard  to   differentiate  computers  to  other  sources  as  the  elderly’s  information  sources.         19  
  • 20. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Reference:     [1]   Population   Division   of   the   Department   of   Economic   and   Social   Affairs   of   the   United  Nations  Secretariat,  World  Population  Prospects,  Hong  Kong  SAR    http://esa.un.org/unpd/wpp/P-­‐WPP/htm/PWPP_Population-­‐Age_65Plus.htm   Probabilistic  Projections:  Population  age  65  and  over  (thousands)   Population  projections  based  on  probabilistic  projections  of  total  fertility  from  the   2010  Revision,China     [2]   Population   Bulletin   63,   no.   4   (2008),   Warren   Sanderson   and   Sergei   Scherbov,   “Rethinking   Age   and   Aging,”   A   publication   of   the   Population   Reference   Bureau   informs   people   around   the   world   about   population,   health,   and   the   environment,   and  empowers  them  to  use  that  information  to  advance  the  well-­‐being  of  current   and  future  generations.  /  PDF.file.   [3]  Hong  Kong  Demographics  Information  2010   http://re-­‐discoverhongkong.com/966/hong-­‐kong-­‐demographics-­‐profile-­‐2010/   [4]  http://lib.hku.hk/hkspc/pathfinders/HKStatistics/Population.pdf     [5]http://www.gov.hk/en/residents/housing/socialservices/elderly/     [6]Boomers'  'Delusion'  About  Health  In  Retirement   http://www.npr.org/2011/09/28/140853479/boomers-­‐delusion-­‐about-­‐health-­‐in-­‐ retirement   [7]  News  report  http://news.xinhuanet.com/mrdx/2011-­‐07/11/c_13977458.htm   [8]  News  report   http://www.ltxjob.com/News/Newshow/201107071540145916311.html   [9]  News  report   http://trans.wenweipo.com/gb/paper.wenweipo.com/2010/08/01/HK100801002 9.htm   [10]  News  report  http://news.sohu.com/20061127/n246642166.shtml   [11]The  Hong  Kong  Council  of  Social  Service   http://www.hkcss.org.hk/pra/policybulletin/pb03/PB_finalversion.pdf     PB_finalversion.pdf   [11]  Iris  Chi  and  Nelson  Chow  ,  HOUSING  AND  FAMILY  CARE  FOR  THE  ELDERLY  IN   HONG  KONG  ,PDF  .file.   [12   ]Hung   Wong   ,   Quality   of   Life   of   Poor   People   Living   in   Remote   Areas   in   Hong   Kong     ,PDF  .file.   [13]Prof.   Francis   K.   W.   Wong   Professor,   Department   of   Building   and   Real   Estate,Elderly  Housing  in  Hong  Kong–  Affordability  &  Preference,  PDF  .file.   [14]  E.  M.  C.  Lau,1  J.  Woo,2  H.  Chan,2  M.  K.  F.  Chan,1  J.  Griffith,3  Y.  H.  Chan,1  P.  C.   Leung4   1Department   of   Community   and   Family   Medicine,   Lek   Yuen   Health   Centre,   The   Chinese  University  of  Hong  Kong,  Shatin,  N.T.,  Hong  Kong  2Department  of  Medicine,   The   Chinese   University   of   Hong   Kong,   Shatin,   N.T.,   Hong   Kong   3Department   of   Diagnostic   Radiology   and   Organ   Imaging,   The   Chinese   University   of   Hong   Kong,   Shatin,   N.T.,   Hong   Kong   4Department   of   Orthopaedics   and   Traumatology,   The     20  
  • 21. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Chinese   University   of   Hong   Kong,   Shatin,   N.T.,   Hong   Kong,The   Health   Consequences   of   Vertebral   Deformity   in   Elderly   Chinese   Men   and   Women,   Clinical  Investigations   [15]Shui-­‐kum  Lam,  The  Health  of  the  Elderly  in  Hong  Kong  ,PDF  .file.   [16J   Woo,   Nutrition   and   health   issues   in   the   general   Hong   Kong   population,   PDF  .file.   [17]http://www.gov.hk/en/residents/housing/socialservices/elderly/elderlyservic es.htm   [18]http://www.swd.gov.hk/en/index/site_pubsvc/page_elderly/sub_csselderly/id_ socialcent/   [19]  http://www.hkrfp.org/public_html/event.php   [20]   The   Bauhinia   Foundation   Research   Centre,Health   Care   Study   Group,   Development   and   Financing   of   Hong   Kong’s   Future   Health   Care,Report   on   Preliminary  Findings  PDF  .file.   [21]   News   report   -­‐Hong   Kong   banks   help   provide   elderly   with   financial   options   http://asianbankingandfinance.net/lending-­‐credit/news/hong-­‐kong-­‐banks-­‐help-­‐p rovide-­‐elderly-­‐financial-­‐options   [22]  http://www.gov.hk/en/residents/education/continuinged/   [23]  http://www.ied.edu.hk/web/news.php?id=20090810   [24]  http://www.hkcs.org/edcb/ita/ita-­‐e.html         21  
  • 22. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Appendix:   1.  Survey  Form  -­‐  Data  Statistics         2.  Responses  Matrix   Question   Mrs.  Law   Mrs.  Chan   Mr.  Chan   Mr.  Chow   Remark   Do  you  think   Yes   Yes   Yes   Sure   [R1]  All  of  them   that   find   health-­‐related   health-­‐related   information  is   information   important  to   important  to   you?   them.     22  
  • 23. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   Do  you  pay   No.   Yes.   Sometimes,   Sometimes,   [R2]  For  those   attention  to   Need  to   Want  to   want  to   it  helps  me   still  have  to   health-­‐related   work   know  more   know  basic   to  know   work  feel  have   information   every   about  some   informatio more  and   no  time  to   in  your  daily   day,  and   diseases.   n,  but  it   keep   spend  on   life?  Why  or   have  no   takes  time.   healthy.   health-­‐related   why  not?   time  to   information.   do  so.   Actively  or             passively?   When  gaining   Specific   Read   Mainly   Of  course   [R3]  Elderly   health-­‐related   one.   messages   read  about   focus  on   people  have   information,   and  articles   tips,   specific  one.   clear  target   do  you  focus   related  to   suggestion Every  one   when  facing   on  specific   my  disease.     s  for  daily   has  his  own   information,   one  or   life.  as  well   specific   and  usually   browse   as   background.   have  purpose   generally?   informatio and  motives.   Why?   n  about   What  kinds  of  Those   Informatio lectures   common   [R4]  They  focus   information   related   n  related  to   and   elderly   on  information   do  you  focus   to  my   high  blood   activities.   diseases.   that  is  close  to   on?   problem pressure,   their  daily  life,   s  or  my   heart  ache.   and  solutions   acquaint preventive  to   ances   their  diseases.     and   family.   Where  do  you   Radio,   Newspaper Newspaper [R5]  flyers,   Newspaper,   get   flyers,   ,  magazines   ,  flyers,   leaflets  and   leaflets,   information?   TV.   and  TV.   lectures,   lectures,  TV,   lectures  are  not   TV.   mentioned  in   friends  and   questionnaire   books.   survey.   Which  one  do     Magazines.   Newspaper   Newspaper,   [R6]  newspaper   you  prefer?   I  can  read   Convenient   friends  and   is  chose  by   Why?   repeatedly.   to  get.   books.   three  of   I  can  cut  and   interviewees  as   keep   the  preferred   newspaper   medium.   and  books.   [R7]  experience   Friends   sharing  plays   experiences   important  roles.   are  very     23  
  • 24. Report  of  Research  and  Analysis                                                               Elderly  and  Health-­‐related  Information   important.   What   Program Programs,   Programs,   Programs,     health-­‐related   s,   advertisem advertisem advertiseme contents  do   advertis ent.   ent.   nt.   TV  show?     ement.   Do  you  watch   No,  do   Not   Seldom.   Sometimes.   [R8]  elderly   those   not  have   interested   Do  not   Watch   people  pay  less   contents?   time.   in  those   have  much   advertiseme attention  to  TV   Why  or  why   program.   time  to   nts  when  in   programs   not?   watch  TV.   the  break   compared  with   time  of   ads.   drama,  and   on  the  bus.   Would  you   No.   It  depends.   Hard  to   Definitely   [R9]  They  fail  to   follow   Have  to   Follow   follow.   impossible.   follow  the   suggestions   work   some   Hard  to   suggestions.   introduced  on   thereby   simple   follow  and   TV?  Why  or   hard  to   ones.   persist.  But   why  not?   follow.   it  has  value   for   reference.   Which   Seldom   Only  read   Only  read   Newspaper   [R10]  They  do   newspaper  do   read   free   free   display  in   not  stick  to   you  usually   newspap newspaper.   newspaper.   metro   specific   read?   er.   station.   newspaper,  but   consider  of  its   convenience.   Would  you   No.   No.   No.   No.   [R11]  They  do   actively  buy   Not   I  already   Free   I  would   not  buy   related   necessar have   newspaper   rather  buy   newspaper.   newspaper  or   y,  and   magazines   is  enough.   specific   magazine?   have  no   about   books.   Why  or  why   time  to   those   not?   read.   informatio n.   What  type  of   Advertis Countless   Advertisem Advertiseme [R12]   information   ements.   advertisem ents,   nts,  related   Advertisements   can  you  get   ents.   lecture  and   news.   leave  deepest   from   class   impression  to   newspaper?   informatio them  as   n.   health-­‐related   information   shown  on   newspaper.     24