Three-quarters of a target audience for a rock song said they preferred a more serious music video because it would make the song seem more meaningful. When asked later, the target audience explained that a serious video would provide more meaning to the song. A serious rock music video was preferred over other styles because it was thought to better convey the song's meaning.

1. Questionnaire 1 question 6<br />Three-quarters of our target audience said they would prefer a Rock video that was more serious, we asked them later and they said it was because it made the song more meaningful.<br />