To attract their target audience of 15-18 year olds, the filmmakers cast teenage actors so that audience members could relate to the characters. They also applied a 15 rating to ensure the target audience could view it and to allow more gore. Additionally, they conducted a questionnaire to understand what the target audience likes and dislikes in horror films. Based on the results, they set the film in a graveyard since death was a top fear, and included locations like churches and forests that tested well. The filmmakers also included a jump scare in the opening as the audience preferred that for openings.

1. Question 5: How would you
attract/address your audience?
To attract our target audience of 15- 18. We
had all teenage actors, this allowed the
audience to relate to the characters and
therefore appealed to the target audience
better.
Another thing we used to attract our target audience
was put a 15 rating on it. Therefore it would ensure
the film would be available to our target audience and
it means we can add more gore if it was a lower rating
for example 12.
We then also used the results that we got from
our questionnaire to have an idea on what our
target audience likes and dislikes about horror
films. For example, for ‘what’s your biggest fear’
the highest outcome was death and therefore
this finalised our decision to film in a graveyard.
Another thing which helped us to get our
location was that people said they liked seeing
horror films being filmed in churches and
forests, therefore these were the two locations
we used so that we done what our target
audience wanted. Also due to people saying
they preferred jump scares in the opening we
have put a jump scare at the end of the opening
so we put what our target audience wants in
the opening.