Deming, Juran, Crosby, Peters, and Ishikawa are identified as the top five most influential quality gurus. Deming introduced the 14 points for quality management and emphasized a systems approach. Juran made significant contributions including the quality trilogy and Pareto principle. Crosby defined quality management absolutes like zero defects. Peters focused on customer orientation and attributes of quality revolution. Ishikawa developed the cause-and-effect diagram and emphasized internal customers and total quality control.

1. Quality Management
Quality Gurus and their main
Contributions
Andrea Vallejo

2. Introduction
• The top 5 most influential writers on Quality
focus on Quality Issues in Industrial Settings,
except for one who has given much
consideration in Education. Nevertheless it´s
difficult to explore quality in Education
without taking into account their thinking.

3. N Edwards Deming
• Contributions:
Most Important
book: “Transform
the Style of
American
Management” -
1982. the aim of this
book was to
transform the style
of American
management
14 Points to the
understanding
of quality
“The New
Economics”-
1994 it
concentrated on
his notion that
an organization
needs to be
thought of as a
system.

4. Deming´s 14 Points
Create consistency of
purpose for
improvement to
become competitive
Adopt a new
Philosophy
Cease dependence
on mass inspection to
achieve quality
Stop awarding
business based on
price
Drive out fear to
work effectively for
the company
Institute
leadership
Institute training
on the Job
Improve constantly
system of production
to improve quality and
productivity to reduce
costs
Break down the
barriers between
departments
Eliminate all slogans
asking for new
productivity levels
without providing the
workforce to do so
Eliminate work
standards that
prescribe numerical
quotas
Remove barriers that
rob people their right
of workmanship
Institute a vigorous
program of education
and self-improvement
Put everyone in the
company to work to
accomplish the
transformation

5. Joseph Juran
• Veteran pioneer of Quality Revolution
• Awarded the “Second Order of Sacred
Treasure” by the Japanese Emperor
• “Juran Quality Control Handbook”
• “Juan's on Leadership Quality”
• Juan's Quality Trilogy
• Ten steps to improvement
• Pareto Principal (80/20)

6. Juan's Quality Trilogy

7. Philip B Crosby
• “Quality is Free”-1979, This very powerful idea is
premised on the idea that savings from quality
improvement programs pay for themselves.
• He is known for his concepts “Do it right the first time”
and “Zero defects”.
• 4 Absolutes of Quality management
– Quality is conformance to requirements
– Prevention of nonconformance is the objective
– Performance standard is zero defects
– Measurement of quality is the cost of nonconformance

9. Tom Peters
• Best known for his customer
orientation and mentions 12
Attributes of quality revolution
• Management theorist with considerable
relevance to quality
• Books: “In Research of Excellence”-1982, “A
Passion for Excellence”-1985, “Thriving in
Chaos”-19897, “Liberation Management” -
1992

11. Kaoru Ishikawa
• “ Free and Quality
Without Fears”
• Cause and effect diagram
• Fishbone/ Ishikawa Diagram; diagrams used for
quality problem solving
• First Guru to emphasize on “the internal
customer”
• The importance of total company quality control
instead of only products and services

12. Cause-Effect Diagram