Consumerism refers to the accumulation, purchase, or consumption of non-essential goods and services. Consumerism or mass consumption seriously compromises natural resources in modern society. Cuba is an example of a country where consumerism has not been allowed due to the US trade embargo, so Cubans have had to adapt without many consumer items for many years. As the US reestablishes relations with Cuba, it remains to be seen how this will affect consumerism on the island in the future.