Prezentarea de la lansarea Zonga in parteneriat cu Vodafone Romania.
Filmuletele care lipsesc din prezentare:
Video 1: http://www.youtube.com/watch?v=4VHi8DEnjjw
Video 2: http://www.youtube.com/watch?v=PWXqxfRwaV4
Vodafone entered the Indian market in 2005 through acquisitions. It rebranded from Hutch to Vodafone in 2007. Vodafone's marketing mix included offering various services and value added features, 350 stores across India, and advertising campaigns featuring characters like a pug and ZooZoo to promote an emotional connection. However, ZooZoo became more popular than the services it was meant to promote, failing to properly communicate messages about Vodafone's value added services. Recommendations included phasing advertising strategies better and ensuring characters clearly communicated what services they represented.
Vodafone grew substantially through strategic acquisitions to become the world's largest cell phone provider by 2006, operating in 26 countries. However, it faced challenges in integrating subsidiaries, high costs, and competition. While it differentiated through its global network and value-added services, its strategy was analyzed using models showing high rivalry in the industry and bargaining power for buyers. Recommendations included further acquisitions in emerging markets and technologies to maintain growth.
Prezentarea de la lansarea Zonga in parteneriat cu Vodafone Romania.
Filmuletele care lipsesc din prezentare:
Video 1: http://www.youtube.com/watch?v=4VHi8DEnjjw
Video 2: http://www.youtube.com/watch?v=PWXqxfRwaV4
Vodafone entered the Indian market in 2005 through acquisitions. It rebranded from Hutch to Vodafone in 2007. Vodafone's marketing mix included offering various services and value added features, 350 stores across India, and advertising campaigns featuring characters like a pug and ZooZoo to promote an emotional connection. However, ZooZoo became more popular than the services it was meant to promote, failing to properly communicate messages about Vodafone's value added services. Recommendations included phasing advertising strategies better and ensuring characters clearly communicated what services they represented.
Vodafone grew substantially through strategic acquisitions to become the world's largest cell phone provider by 2006, operating in 26 countries. However, it faced challenges in integrating subsidiaries, high costs, and competition. While it differentiated through its global network and value-added services, its strategy was analyzed using models showing high rivalry in the industry and bargaining power for buyers. Recommendations included further acquisitions in emerging markets and technologies to maintain growth.
Cum devii un specialist SEO, dacă ești novice în marketingul digital? (Olivia...PFA Breda Olivian-Claudiu
https://olivian.ro/specialist-seo/
Pe 25 aprilie 2024 am ținut o prezentare pe tema "Cum devii un specialist SEO, dacă ești novice în marketingul digital?".
Mai jos, slide-urile și o înregistrare video a întâlnirii, pregătită cu o zi înainte.
https://olivian.ro/specialist-seo/
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O descriere a tehnicilor de "supravietuire" intre clienti, din perspectiva unui webdesigner, fie freelancer cat si intr-o echipa. Prezentare din data de 13 Octombrie 2009, One Week University sub organizarea AIESEC.
Cum devii un specialist SEO, dacă ești novice în marketingul digital? (Olivia...PFA Breda Olivian-Claudiu
https://olivian.ro/specialist-seo/
Pe 25 aprilie 2024 am ținut o prezentare pe tema "Cum devii un specialist SEO, dacă ești novice în marketingul digital?".
Mai jos, slide-urile și o înregistrare video a întâlnirii, pregătită cu o zi înainte.
https://olivian.ro/specialist-seo/
Webdesign - Supravietuirea intre clientimirceabotez
O descriere a tehnicilor de "supravietuire" intre clienti, din perspectiva unui webdesigner, fie freelancer cat si intr-o echipa. Prezentare din data de 13 Octombrie 2009, One Week University sub organizarea AIESEC.