The document discusses the necessity of social media marketing for educational institutions, highlighting that 83% of students use social media to research colleges and that effective digital marketing can increase enrollment rates by up to 50%. It presents case studies of IIT Kanpur and IIM Udaipur, illustrating successful branding and engagement strategies through social media and targeted campaigns. Ultimately, the text emphasizes that educational institutions must adopt digital marketing strategies to stand out, build trust, and attract students.

1. Proven Social Media Marketing for Educational
Institutions- Increase Enrollments Now!
Introduction
The tectonic shift towards digital platforms that the world is seeing today, has made it
essential for educational institutions to adopt digital marketing strategies.
● 83% of students use social media to research colleges.
● 70% of educational institutions take advantage of social media marketing.
Institutions that use digital marketing effectively reported up to 50% higher enrollment
rates​
. Social media marketing, branding, and lead generation are the ways to get this.
Most educational institutions take the help of any well-known education branding
agency that offers a comprehensive digital marketing strategy and especially is expert
in education lead generation.

2. Social Media Marketing for Educational Institutions
The estimated number of social media users in India is around 917.3 million or 91.73
crores.
● Facebook has around 500 million as per Statista.
● Instagram has approximately 287 million Instagram users DataReportal
● Twitter (X) has around 27.3 million active users in India​
These numbers mean a lot. If an institution is not present prominently on social media, it
is surely not reaching many millions including parents, students, teachers, staff,
stakeholders, and others.

3. The Advantages of Social Media Marketing
Social media marketing for educational institutions especially comes with plenty of
advantages. All major institutions understand and reap the fruits. Here are these:
1)Increased Visibility
Regular posts and updates can keep the institution in the minds of prospective students
and parents.
2)Direct Interaction
The two-way communication of social media helps institutions to address queries,
concerns, and feedback in real time.
3)Cost-Effective Advertising
Social media marketing is inexpensive compared to traditional advertising. Plus it can
reach a broader and targeted audience and allows optimization based on the analytics.
4)Real-Time Feedback
Institutions can receive immediate feedback from their audience. It helps to quickly
adapt and improve upon the current strategies.
Case Study: IIT Kanpur
The Indian Institute of Technology (IIT) Kanpur is a good example of using social media
like LinkedIn to magnify its brand and engage with its community.
● LinkedIn Strategy
IIT Kanpur has specifically used LinkedIn to connect with alumni, industry professionals,
and prospective students. The strategy included regularly posting updates about
campus events, research achievements, job postings, and alumni success stories. This
also helped the institution to create a strong network of professionals.
● Engagement

4. IIT Kanpur has built a loyal community of 96,500 followers. Its posts attract a high level
of interaction and engagement.
● Results
The strategic use of LinkedIn has amplified IIT Kanpur's brand image and also helped in
attracting top talent and increased applications.
Branding for Educational Institutions
It is all about creating a unique and strong identity for educational institutions. Much
beyond just a logo or a tagline, it creates an overall perception people have about the
institution. A good brand can attract students, faculty, and even funding.
Branding is about building trust and standing tall in the market. Partnering with a top
education branding agency helps with the process.
Why Education Branding Matters
1)Differentiating Factor
With schools, colleges, and universities flooding the market, branding helps an
institution stand out.
2)Trust and Credibility
A strong brand builds trust with students, parents, and faculty. It attracts students,
faculty, and partners.

5. Case Study: IIM Udaipur
IIM Udaipur, one of India's leading business schools, partnered with an education
branding agency to better showcase its brand identity by reflecting its vision, values,
and unique strengths.
● Objective
It wanted to rebrand itself by:
Refreshing the visual identity – a coherent visual identity everywhere.
Consistent Messaging – develop a brand message that focuses on innovation,
research, and holistic education.
Community engagement - Use the new brand identity to engage with prospective
students, alumni, and industry partners.
● Approach
Creating a Unique Identity
A new logo and visual elements that reflected IIM Udaipur's unique character were
created. The "U" in IIM Udaipur became a central part of the brand. It symbolized the
institution's connection to Udaipur.
Consistency Across Platforms
The new brand identity was consistently used across all marketing materials, from
brochures to the website. This created a homogenous image.
Engaging Digital Campaigns
The new brand identity was used in digital marketing campaigns, social media, and
other communications to engage with prospective students, alumni, and other
stakeholders.

6. ● Results
i)Increased Student Enrollment
The rebranding effort and digital campaigns resulted in a 20% hike in student
applications.
ii)Expanded Reputation
The consistent and attractive brand narrative strengthened the institution's reputation as
a leading business school in India.
iii)Increased Engagement
The digital campaigns and virtual tours engaged a broader audience. It included
international students and brought increased inquiries and applications.
Education Lead Generation
Lead generation is a must for getting more admissions. Lead generation means
attracting and finally converting prospective students into actual students by using
various digital marketing strategies.
Why Does Education Lead Generation Matter?
Effective lead generation converts interested students into enrolled students. The latest
lead-generation techniques include SEO, personalized email marketing, AI chatbots,
and more.

7. Use Case
Symbiosis International University, a leading B-School in Pune implemented targeted
email campaigns. It nurtured leads by providing personalized and relevant information.
As a result, it saw a 30% rise in inquiries and improved applications.
Conclusion
Social media marketing for educational institutions is now indispensable for
branding and education lead generation. A good education branding agency can help
to come up with the right tailor-made strategy understanding the needs and pain points
of each institution; and can bring remarkable results.