The Giving Business - CAF Australi payroll giving promo informationWWF-Australia
The document discusses research conducted on payroll giving programs in Australian businesses. Some key findings include:
- If 10% of working Australians donated $5 per week through payroll giving, an additional $260 million per year could be generated for charities.
- Benefits of payroll giving programs for businesses include enabling employees to engage with their community and reinforcing the business' image as a good corporate citizen.
- Factors that contribute to high participation rates in payroll giving programs include appointing employee ambassadors and regularly updating staff on donations and their impact.
- Barriers to expanding existing programs or starting new ones include limited time/resources and low visibility within the business. Addressing these barriers could help payroll giving better support Australian
Lime Outdoor Toronto offers mobile and stationary advertising options, including advertising trucks that drive predefined routes and can be present at events, and customizable showroom trucks. Their fleet uses biodiesel and aims to operate sustainably. Clients can choose between vehicle wraps or stationary scrolling billboards. Research shows mobile advertising significantly increases brand awareness and recall compared to traditional methods.
Creating successful payroll giving programs. There are 10 simple ways to boost participation in payroll giving programs: 1) Engage senior leadership support; 2) Communicate regularly with staff about impact of donations; 3) Keep the program highly visible across the business. Making sign-ups easy, tying the program to other community events, recognizing donors and ambassadors can also increase participation. Research found limited time and resources present barriers to success.
Some thoughts about concepts, executions and things like thatThomas Wagner
The document discusses evolving approaches to marketing communications and integrated campaigns. It argues that traditional TV-centered campaigns are no longer sufficient given shifts in media consumption to digital and online platforms. Instead, it advocates for a transmedia planning approach where each medium is leveraged for its strengths and concepts are developed with specific media in mind, rather than trying to force the same idea across different channels. The focus should be on creating experiences for people in their daily lives over 365 days, not one-off campaigns. From concepts to executions to evaluation, brands must consider how their narratives integrate with culture and people's relationships with different media contexts.
Account Planning School of the Web: KoSThomas Wagner
This document provides a cultural strategy for the brand "King of Shaves". It begins by discussing the history and symbolism of shaving and facial hair for men. It then analyzes the current shaving market dominated by Gillette and its emphasis on multiple blades and high prices. The document argues that some men feel pressure from social and economic changes and either react angrily or experiment with new roles. It proposes that King of Shaves should target men who embrace evolving roles while still appreciating masculine traditions like shaving. The strategy suggests celebrating multifaceted men as role models and associating the brand with authentic barber shop experiences to provide an alternative to Gillette's marketing and products.
Who Let The Dogs Out Adma Presso V6st UploadWWF-Australia
The document discusses the story of Frank Samways, a long-time supporter of The Lost Dogs' Home. Frank began donating small amounts in the 1990s in response to appeals and developed a strong relationship with Graeme Smith. Over time, Frank's donations increased significantly to thousands or tens of thousands per appeal. In 2007, Frank revealed to Graeme that he planned to leave half his $4 million estate to the Home and eventually left over $3.5 million after his death. Frank had a major impact on the Home's ability to care for animals through his lifetime of generous donations.
This document discusses different types of donor data that can be analyzed to support fundraising efforts. It focuses on environmental data like donation amounts and growth trends, technical data like how donations are used, strategic data that informs planning, and analytical data on donor behavior. The document also discusses the importance of personalizing donor relationships by using personal data like transaction histories and remembering details about individual donors. Analyzing these different types of data can help with donor targeting, retention, and identifying major donors who may leave large bequests. An example is given of a donor named Frank who regularly donated large amounts and ultimately left half of his multi-million dollar estate to the organization.
The Giving Business - CAF Australi payroll giving promo informationWWF-Australia
The document discusses research conducted on payroll giving programs in Australian businesses. Some key findings include:
- If 10% of working Australians donated $5 per week through payroll giving, an additional $260 million per year could be generated for charities.
- Benefits of payroll giving programs for businesses include enabling employees to engage with their community and reinforcing the business' image as a good corporate citizen.
- Factors that contribute to high participation rates in payroll giving programs include appointing employee ambassadors and regularly updating staff on donations and their impact.
- Barriers to expanding existing programs or starting new ones include limited time/resources and low visibility within the business. Addressing these barriers could help payroll giving better support Australian
Lime Outdoor Toronto offers mobile and stationary advertising options, including advertising trucks that drive predefined routes and can be present at events, and customizable showroom trucks. Their fleet uses biodiesel and aims to operate sustainably. Clients can choose between vehicle wraps or stationary scrolling billboards. Research shows mobile advertising significantly increases brand awareness and recall compared to traditional methods.
Creating successful payroll giving programs. There are 10 simple ways to boost participation in payroll giving programs: 1) Engage senior leadership support; 2) Communicate regularly with staff about impact of donations; 3) Keep the program highly visible across the business. Making sign-ups easy, tying the program to other community events, recognizing donors and ambassadors can also increase participation. Research found limited time and resources present barriers to success.
Some thoughts about concepts, executions and things like thatThomas Wagner
The document discusses evolving approaches to marketing communications and integrated campaigns. It argues that traditional TV-centered campaigns are no longer sufficient given shifts in media consumption to digital and online platforms. Instead, it advocates for a transmedia planning approach where each medium is leveraged for its strengths and concepts are developed with specific media in mind, rather than trying to force the same idea across different channels. The focus should be on creating experiences for people in their daily lives over 365 days, not one-off campaigns. From concepts to executions to evaluation, brands must consider how their narratives integrate with culture and people's relationships with different media contexts.
Account Planning School of the Web: KoSThomas Wagner
This document provides a cultural strategy for the brand "King of Shaves". It begins by discussing the history and symbolism of shaving and facial hair for men. It then analyzes the current shaving market dominated by Gillette and its emphasis on multiple blades and high prices. The document argues that some men feel pressure from social and economic changes and either react angrily or experiment with new roles. It proposes that King of Shaves should target men who embrace evolving roles while still appreciating masculine traditions like shaving. The strategy suggests celebrating multifaceted men as role models and associating the brand with authentic barber shop experiences to provide an alternative to Gillette's marketing and products.
Who Let The Dogs Out Adma Presso V6st UploadWWF-Australia
The document discusses the story of Frank Samways, a long-time supporter of The Lost Dogs' Home. Frank began donating small amounts in the 1990s in response to appeals and developed a strong relationship with Graeme Smith. Over time, Frank's donations increased significantly to thousands or tens of thousands per appeal. In 2007, Frank revealed to Graeme that he planned to leave half his $4 million estate to the Home and eventually left over $3.5 million after his death. Frank had a major impact on the Home's ability to care for animals through his lifetime of generous donations.
This document discusses different types of donor data that can be analyzed to support fundraising efforts. It focuses on environmental data like donation amounts and growth trends, technical data like how donations are used, strategic data that informs planning, and analytical data on donor behavior. The document also discusses the importance of personalizing donor relationships by using personal data like transaction histories and remembering details about individual donors. Analyzing these different types of data can help with donor targeting, retention, and identifying major donors who may leave large bequests. An example is given of a donor named Frank who regularly donated large amounts and ultimately left half of his multi-million dollar estate to the organization.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
This document provides photography tips and techniques including the rule of thirds, visual cropping, framing, depth of field, perspective, angle of view, simplicity, texture, contrast, balance, and repeating patterns. Many of the techniques such as rule of thirds, visual cropping, framing, depth of field, and simplicity are mentioned multiple times throughout. The document concludes by thanking the reader for the memories.
C:\Fakepath\Legacy Lessons From Abroad V1 JgWWF-Australia
The document provides an overview of an effective 6-step approach to legacy fundraising: 1) Targeting likely bequest prospects, 2) Knowing how to discuss bequests with donors, 3) Identifying bequest prospects, 4) Converting prospects to confirmed bequests, 5) Providing excellent donor care, and 6) Evaluating results. It emphasizes the importance of ongoing donor communication and relationship building to encourage bequests, which are a significant source of long-term funding. Case studies demonstrate high response and conversion rates using tailored surveys, follow-up calls, and personalization.
Your one page guaranteed to work one page legacy planWWF-Australia
This document discusses strategies for creating an effective one-page legacy fundraising program. It provides benchmark data on past legacy gifts, including average amounts and pledged legacy rates based on factors like a donor's years of support, recency of cash gifts, number of gifts, highest gift value, and type of support. The document advocates using this data to estimate potential legacy income and develop a targeted legacy plan, including a survey to identify prospective legacy donors and a legacy pack to educate donors about planned giving options.
This document outlines a 10 point plan to secure future growth and fundraising effectiveness. It discusses understanding data and managing expectations, applying the Pareto principle to focus efforts where returns are highest, looking after donors by personalizing engagement, getting more donors through monthly giving, and bringing it all together by applying discipline, understanding supporters, and identifying opportunities for growth. The overall goal is to provide strategies for non-profits to fundraise more effectively and secure future growth.
The document contains information from a fundraising consultant regarding direct mail fundraising campaigns. It includes details on campaign results, tests of different pack components, and recommendations. Specifically:
- Test results of different direct mail pack components for an acquisition campaign with Cerebral Palsy Alliance, finding a 4-page letter and key chain premium generated the best response.
- Results of a February 2012 acquisition campaign for another organization, exceeding recruitment targets while testing a notepad versus totebag premium, with the totebag generating a slightly higher response rate.
- Recommendations and learnings from various campaign tests regarding optimizing direct mail for future fundraising acquisitions.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
This document provides photography tips and techniques including the rule of thirds, visual cropping, framing, depth of field, perspective, angle of view, simplicity, texture, contrast, balance, and repeating patterns. Many of the techniques such as rule of thirds, visual cropping, framing, depth of field, and simplicity are mentioned multiple times throughout. The document concludes by thanking the reader for the memories.
C:\Fakepath\Legacy Lessons From Abroad V1 JgWWF-Australia
The document provides an overview of an effective 6-step approach to legacy fundraising: 1) Targeting likely bequest prospects, 2) Knowing how to discuss bequests with donors, 3) Identifying bequest prospects, 4) Converting prospects to confirmed bequests, 5) Providing excellent donor care, and 6) Evaluating results. It emphasizes the importance of ongoing donor communication and relationship building to encourage bequests, which are a significant source of long-term funding. Case studies demonstrate high response and conversion rates using tailored surveys, follow-up calls, and personalization.
Your one page guaranteed to work one page legacy planWWF-Australia
This document discusses strategies for creating an effective one-page legacy fundraising program. It provides benchmark data on past legacy gifts, including average amounts and pledged legacy rates based on factors like a donor's years of support, recency of cash gifts, number of gifts, highest gift value, and type of support. The document advocates using this data to estimate potential legacy income and develop a targeted legacy plan, including a survey to identify prospective legacy donors and a legacy pack to educate donors about planned giving options.
This document outlines a 10 point plan to secure future growth and fundraising effectiveness. It discusses understanding data and managing expectations, applying the Pareto principle to focus efforts where returns are highest, looking after donors by personalizing engagement, getting more donors through monthly giving, and bringing it all together by applying discipline, understanding supporters, and identifying opportunities for growth. The overall goal is to provide strategies for non-profits to fundraise more effectively and secure future growth.
The document contains information from a fundraising consultant regarding direct mail fundraising campaigns. It includes details on campaign results, tests of different pack components, and recommendations. Specifically:
- Test results of different direct mail pack components for an acquisition campaign with Cerebral Palsy Alliance, finding a 4-page letter and key chain premium generated the best response.
- Results of a February 2012 acquisition campaign for another organization, exceeding recruitment targets while testing a notepad versus totebag premium, with the totebag generating a slightly higher response rate.
- Recommendations and learnings from various campaign tests regarding optimizing direct mail for future fundraising acquisitions.