You are your business and must lead conversations by discussing how you can help others through connecting on a personal level and addressing their pain or pleasure. Qualify potential customers while also disqualifying others by determining if they are genuinely interested in your products or services.

1. •YOU are your Business
•Leading The Conversation
•Emotion Driven

2. • Company Doesn’t Matter
•Products Do/Don’t Matter
•People Join People
•You Have To Lead The Conversation
•Discuss How YOU are going to help them
•Qualify and Disqualify People
•Pain Pleasure Technique
•Connect with on Personal Level
•Pull out Credit Card