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NRC Key Science and Technology Sectors:
A Business Blog for Increasing Collaboration
   and Sharing Knowledge Within Canada

       CISTI Innovation Challenge: March 18, 2009
Introduction


• Who is familiar with blogging?
• We harness the power of the business blog to create a
  professional online newsletter
   – Expose our services and expertise
   – Provide quality information on each of NRC's key industry
     sectors
   – Increase collaboration
• Our demonstration (to follow) will illustrate these points
Background


• Email Exchanges
   – Can we expose this information exchange to more people?
• Focus on NRC's Key Industry Sectors
• Existing information exchange will power the content for each
  key sector
Blogs


• Need an electronic medium for publishing content and providing
  collaboration
• What is a Blog?
   – Website
   – Posts (most recent first)
   – Regularly updated and moderated
Market Survey


• Other Scientific Research Blogs in Canada
   – Science Canada
      • http://sciencecanada.blogspot.com/
      • This blog lacks quality (just collects links)
   – Eco Can
      • http://www.eco-can.ca/
      • This blog has a good focus – the environment
Focus (Main Idea)


• We are filling a niche by providing focus and quality
• We have several key sectors – these sectors align with NRC's
  key sectors
   – Each and every article pertains to a key sector
   – Frequency - at least one article per month
• Quality posts
   – unique content
   – generated by field experts
Strategic Alignment


• CISTI
   – Increases commercialization activities of NRC and Canadian
     SME's
• NRC
   – Contributes to competitiveness of Canadian Industry in Key
     Sectors
   – Strengthens Canada's innovation systems
• Government of Canada
   – Increases online collaboration and consultation with Canadian
     public
Technology


• Powered by Wordpress
   – Open Source (free)
   – Fully Customizable
   – Easy to Maintain
• Our Blog (Prototype)
   – Already implemented
   – Let me show you!
   – http://132.246.83.130/htdocs/wordpress/
   – http://132.246.83.130/htdocs/wordpress/wp-login.php
Issues


• CLF compliance
• Bilingual
• Controlling content (Posting rules and Monitoring)
   – Liable/Slander issues
   – Copyright
   – Confidentiality
   – Disclaimers against advice etc.
• We’re early, but not the first:
   – http://blog.privcom.gc.ca/
   – http://blog-blogue.nrc-cnrc.gc.ca/eng/marsville09/
Estimated Resources
                                                                          Required

Human Resources
Task                              Resource                     Hours   Quantity       Cost
Initial Set-up & Development      Programmer                                          $2,500
                                  Web Designer                                        $2,500
Content Development               TBA                          25      12             $20,000
                                  IS                           10      12             $5,000
                                  Other
Content Editing                   Editor (Blog entries)        2       12             $1,000
                                  Audio & Video Editor         5       6              $1,000
Administration & Maintenance      Administrator / Moderator    5       12             $3,000
Legal                             NRC Legal Services                                  $20,000

Total (Year 1)                                                                        $55,000



Other Costs
Microphones for podcasts x 12                                               $1200
Podcast software                                                            Free
Audio / Visual equipment – available through most institutes                Free
Video editing software - Windows Movie Maker                                Free
Translation                                                                 $10,000
Postscript: The New
                                                Reality

• Although designed to be delivered by CISTI, NRC Key S&T
  Sectors Canada could easily be administered by IRAP
Conclusion


• This product fulfills a niche
   – Canadian Science Blog with quality content
   – Contributes and facilitates body of knowledge in each key
     industry sector
• The implementation of this blog is fully feasible
   – Practically already completed
   – Can be deployed in a few short months
• This product will carry on into the future
• Science Watch Canada, Scientific American, Key Sectors
  Canada– imagine - that can be us

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Proposal 3 Industry Specific Science And Technology Blogs

  • 1. NRC Key Science and Technology Sectors: A Business Blog for Increasing Collaboration and Sharing Knowledge Within Canada CISTI Innovation Challenge: March 18, 2009
  • 2. Introduction • Who is familiar with blogging? • We harness the power of the business blog to create a professional online newsletter – Expose our services and expertise – Provide quality information on each of NRC's key industry sectors – Increase collaboration • Our demonstration (to follow) will illustrate these points
  • 3. Background • Email Exchanges – Can we expose this information exchange to more people? • Focus on NRC's Key Industry Sectors • Existing information exchange will power the content for each key sector
  • 4. Blogs • Need an electronic medium for publishing content and providing collaboration • What is a Blog? – Website – Posts (most recent first) – Regularly updated and moderated
  • 5. Market Survey • Other Scientific Research Blogs in Canada – Science Canada • http://sciencecanada.blogspot.com/ • This blog lacks quality (just collects links) – Eco Can • http://www.eco-can.ca/ • This blog has a good focus – the environment
  • 6. Focus (Main Idea) • We are filling a niche by providing focus and quality • We have several key sectors – these sectors align with NRC's key sectors – Each and every article pertains to a key sector – Frequency - at least one article per month • Quality posts – unique content – generated by field experts
  • 7. Strategic Alignment • CISTI – Increases commercialization activities of NRC and Canadian SME's • NRC – Contributes to competitiveness of Canadian Industry in Key Sectors – Strengthens Canada's innovation systems • Government of Canada – Increases online collaboration and consultation with Canadian public
  • 8. Technology • Powered by Wordpress – Open Source (free) – Fully Customizable – Easy to Maintain • Our Blog (Prototype) – Already implemented – Let me show you! – http://132.246.83.130/htdocs/wordpress/ – http://132.246.83.130/htdocs/wordpress/wp-login.php
  • 9. Issues • CLF compliance • Bilingual • Controlling content (Posting rules and Monitoring) – Liable/Slander issues – Copyright – Confidentiality – Disclaimers against advice etc. • We’re early, but not the first: – http://blog.privcom.gc.ca/ – http://blog-blogue.nrc-cnrc.gc.ca/eng/marsville09/
  • 10. Estimated Resources Required Human Resources Task Resource Hours Quantity Cost Initial Set-up & Development Programmer $2,500 Web Designer $2,500 Content Development TBA 25 12 $20,000 IS 10 12 $5,000 Other Content Editing Editor (Blog entries) 2 12 $1,000 Audio & Video Editor 5 6 $1,000 Administration & Maintenance Administrator / Moderator 5 12 $3,000 Legal NRC Legal Services $20,000 Total (Year 1) $55,000 Other Costs Microphones for podcasts x 12 $1200 Podcast software Free Audio / Visual equipment – available through most institutes Free Video editing software - Windows Movie Maker Free Translation $10,000
  • 11. Postscript: The New Reality • Although designed to be delivered by CISTI, NRC Key S&T Sectors Canada could easily be administered by IRAP
  • 12. Conclusion • This product fulfills a niche – Canadian Science Blog with quality content – Contributes and facilitates body of knowledge in each key industry sector • The implementation of this blog is fully feasible – Practically already completed – Can be deployed in a few short months • This product will carry on into the future • Science Watch Canada, Scientific American, Key Sectors Canada– imagine - that can be us