Corporate event planners need to consider four things when choosing a promotional event DJ: 1) Confirm the DJ has experience performing for marketing events rather than just parties, as marketing events require a more professional style. 2) Make sure the DJ has the proper sound equipment and a sound technician, as sound issues are a common point of failure. 3) Ensure the DJ understands and can represent the brand's image and target audience through their appearance and music selection. 4) Verify the DJ has true DJ skills like mixing music live rather than just playing pre-recorded mixes, as DJ expertise is important for the event's success.

1. Four Things To Know Before Consulting One of The Promotional Event DJs
Withany event, the ultimate desire isforittogo off withouta hitch– fromtalentnotshowingup on
time to product displays not being ready and everything in between.
Corporate event planners who want to include music in their event, party, or marketing activation
face new challenges, ranging from booking the correct musician or promotional event DJs to the
sound system itself.
To confirm that they know how to perform for a marketing event.
Many DJs have worked in the entertainment industry, such as nightclubs and parties. However,
these are far more laid-back occasions with wholly different criteria, both in the DJ's style or
demeanour and the music they play... And it's not the professional approach you'll want for your
marketing activation or another corporate event – we're talking rude and obnoxious on-stage
behaviour, music with every derogatory word, and more.
Make sure they have the right equipment.
The soundsystemisthe single most significant point of failure for an event with a live DJ. If you've
reserved avenue orlocation withbuilt-insound, don'texpectittowork correctly. If the venue does
not provide asoundspecialist, thisisasignificantredflagthatthe equipmentcould be problematic.
The truth is that getting the sound correct requires hiring a sound technician to ensure that
everythingisconnected andready togo whenthe time comes. And, because thisisprobably the last
thingyouwant to worry about foryour event, itisrecommended to choose one of the promotional
event DJs that includes sound engineering (and, if necessary, sound equipment) in their contract.
Make sure they understand the brand and audience.
A DJ who does not "look the part" of the brand will stick out a lot at marketing activations, where
nearly every inchof space in the event venue is prepared to the requirements of that brand. You'll
wanta DJ (male orfemale) who is very sensitive to their personal style if you're introducing a new
line of athleticunderwear;if you're releasinganew line of athleticunderwear, yourideal DJ (male or
female) will be sportier.
They should be able to mix music.
To put it another way, can your DJ truly DJ? Or do their DJ skills consist solely of pressing the 'play'
buttonon a pre-recorded mix?The latteroccurs farmore frequently thanyoumightexpect, asthere
are many "model DJs"out there wholook nice buthave no experience with turntables, particularly
in fashion/beauty corporate events.
This is a significant issue because DJ expertise and skills are critical to an event's success. If a
marketingengagementincludes live musicthat will be the sound that everyone in the venue hears
from the moment they walk in until they depart.