It is a presentation done by my group about the rural initiative of HUL

2. SHAKTHI ENTREPRENEUR PROGRAM
• Micro-enterprise opportunity
• Underprivileged rural women are appointed as Shakti
Entrepreneurs and trained to manage micro-businesses
• Average earnings per entrepreneur: $16 per month
– doubling monthly household income
– supplementing other income
• Piloted in 2001, scaled up rapidly
– Now a network of 25,000 entrepreneurs in fifteen states

3. IMPACT
• A network of local, credible brand endorsers, reaching
100 million people
• Market growth and brand equity
– significant increase in penetration and market shares
• 15% of HLL’s rural business in districts of operation
• Deterrent to counterfeits
– counterfeit industry is 10-15% of total
• Unique direct to consumer channel
– Contact with two million rural homes every month