The document is a project brief and information architecture report for Sports Children of the World, a donation-based organization that provides sports equipment to children globally. It outlines the objectives, target audience, competitive analysis, current site review, and proposed improvements for the organization's website, emphasizing the need for a more user-friendly and modern design. Key recommendations include the addition of a donation button, a newsletter, and an updated content strategy to enhance engagement and effectiveness.

1. Project Brief & Information Architecture Report Page 1 of 12
Project Brief & Information
Architecture Report
Prepared For: Sports Children Of The World
Prepared By: Kylee Garcia-Dean
Prepared On: 07/16/2023

2. Project Report Page 2 of 12
Contents
Project Brief................................................................................................................................................. 3
Objectives................................................................................................................................................ 3
Target Launch Date ................................................................................................................................. 3
Target Audience........................................................................................................................................... 4
Primary Audiences .................................................................................................................................. 4
Competitive Analysis ................................................................................................................................... 5
Main Competitors ................................................................................................................................... 5
Competitive Advantage........................................................................................................................... 5
Current Site Review..................................................................................................................................... 6
Perception............................................................................................................................................... 6
Positive Features..................................................................................................................................... 6
Areas for Improvement........................................................................................................................... 6
Current Content Inventory...................................................................................................................... 6
New Design & Functionality ........................................................................................................................ 7
Look & Feel.............................................................................................................................................. 7
Functionality............................................................................................................................................ 8
Usage....................................................................................................................................................... 8
Content Strategy.......................................................................................................................................... 9
Content Outline....................................................................................................................................... 9
Content Publishing Schedule................................................................................................................... 9
Site Map Diagram.................................................................................................................................. 10
Wireframe ............................................................................................................................................. 12

3. Project Report Page 3 of 12
Project Brief
Position Statement
Sports Children Of The World Is a donation based organization that helps children
around the World get sports equipment based off donations.
Objectives
1. User Friendly
2. Donation based.
3. Updated
Target Launch Date
I would suggest that the new website goes up as soon as possible. Right now, they
are advertising still as 2020 and that was 3 years ago. The quicker the website can
be updated and advertised the better so people can start donating as soon as
possible.

4. Project Report Page 4 of 12
Target Audience
Primary Audiences
List 2-3 primary audiences and their goals when visiting the site.
The Primary Audience for Sports Children Of The World
1. Community groups, Individuals, organizations, and schools
A. They want the donations to come from local programs in order to get the
supplies that they are needing.
2. Bigger sports company
B. I believe if they get some help from a bigger sports company or sports
league, they can find the help that they need and the donations that would
be needed in order to provide the children with more equipment to enjoy
what they love.

5. Project Report Page 5 of 12
Competitive Analysis
Main Competitors
Name 2-3 competitors and list their web addresses.
Describe the strengths and weaknesses of their sites.
What features are lacking in the client’s current site that a competitor has?
The main competitor of S.C.W are
1. KABOOM= https://kaboom.org/
a. This website is very up to date and even includes a newsletter.
b. Honestly it was very hard to find a weakness when comparing it to S.C.W.
2. Challenged Athletes foundation = https://www.challengedathletes.org/
a. This website is another great way to help donate to children and it shows
their current events and challenges.
b. Again, comparing this to S.C.W this website is so informational and easy to
navigate I don’t see weaknesses.
Competitive Advantage
List 3 key business strengths of the client that are advantages over the competition.
1. Bigger organization
2. Edited phography

6. Project Report Page 6 of 12
3. Directed speach
Current Site Review
Perception
What adjectives come to mind when you visit the current site?
Dull, Unorganized, Fun
Positive Features
What aspects of the current site work well and why are they successful?
The information that the site gives is great about the organization and how the donations
are used and what you can get out of it.
Areas for Improvement
What's not so great about the current site and why do you think that is?
1. Needs a donation button.
2. Could use a good newsletter.
3. Update huge update.
Current Content Inventory
List the content that is currently on the site’s home page, about page, primary products/services

7. Project Report Page 7 of 12
page, and 1-2 other pages. Include text, images, and multimedia.
Page Title Description of Content
About SWC Information about the foundation; their mission,
how to provide teach, promote, empower, and
foster. Lastly their history about SWC
Programs Communities play program very dull page with two
photos. Also includes their match play program and
beneficiaries list
New/Events Very outdated tells you how to donate and how
much for soccer uniforms in Uganda. Hasn’t been
updated since looks about 2012 needs update
contact Where you can find the donate button gives number
and address to the organization
Home Back to the main page of the organization you can
see pictures and videos of children what they need
such as equipment and other links that can take you
places
New Design & Functionality
Look & Feel
What adjectives describe the desired look and feel of the new site?
Professional, Informative, Modern, Strong, passionate

8. Project Report Page 8 of 12
Functionality
What functionality is needed on the new site (e.g., CMS, ecommerce, blog, forms, search, etc.)?
1. Donation button
2. Newsletter
3. Updated photography
4. CMS
Usage
What types of devices will the primary audiences use when accessing the site? Desktop, tablet,
phone?
1. Phone
2. Desktop
3. Tablet

9. Project Report 9 of 12
Content Strategy
Content Outline
List the content that should be added to the site in order to meet the goals of both the primary
audiences and the client.
Description of Content Type of Content
Visuals Photos
Clear contact info To know where money is being sent to
FAQ Frequently asked questions
Content distribution Facebook post ect.
Privacy policy and terms of service Make sure security is set
Content Publishing Schedule
List the recommended publishing schedule of content for the new website.
Daily:
1. Social media posts
2. Donation tally
3. Photos of children
Weekly:
Newsletter
Accomplishments

10. Project Report Page 10 of 12
Monthly:
Top donor of the month
Different equipment ordered.
Quarterly:
Top donor of the quarter
Newsletter of the quarter.
Study of customer sucess
Yearly:
Meetings
Donations drives.
Site Map Diagram
Insert image of the site map diagram of the recommended new structure of the website.

11. Project Report Page 11 of 12

12. Project Report Page 12 of 12
Wireframe
Insert image of the wireframe showing the recommended new home page layout of the website.