SEGURANÇA JURÍDICA E AUTUAÇÃO FISCAL: A RELEVÂNCIA DA BOA-FÉ DO CONTRIBUINTE ...Gustavo Perez Tavares
TAVARES, Gustavo Perez. Revista Tributária e de Finanças Públicas | vol. 129/2016 | p. 321 - 339 | Jul - Ago / 2016 | DTR\2016\22243
O presente trabalho parte da análise da situação de “primeiro intérprete” em que se encontram os contribuintes (em sua grande maioria, pequenas e médias empresas), e a complexidade e volume da legislação tributária, e conclui pela necessidade da consideração da boa-fé dos contribuintes quando da lavratura de autos de infração, sob pena de se ferir a segurança jurídica do sistema constitucional tributário.
SEGURANÇA JURÍDICA E AUTUAÇÃO FISCAL: A RELEVÂNCIA DA BOA-FÉ DO CONTRIBUINTE ...Gustavo Perez Tavares
TAVARES, Gustavo Perez. Revista Tributária e de Finanças Públicas | vol. 129/2016 | p. 321 - 339 | Jul - Ago / 2016 | DTR\2016\22243
O presente trabalho parte da análise da situação de “primeiro intérprete” em que se encontram os contribuintes (em sua grande maioria, pequenas e médias empresas), e a complexidade e volume da legislação tributária, e conclui pela necessidade da consideração da boa-fé dos contribuintes quando da lavratura de autos de infração, sob pena de se ferir a segurança jurídica do sistema constitucional tributário.
Event marketing is a promotional strategy that involves face-to-face contact between your firm and prospects at special events like senior expos, fairs, and caregiver conferences. Your firm can use event marketing to reach prospects through direct hand-to-hand shaking or interactive displays and prize offerings. The benefit of Event Marketing is it engages consumers while they’re in a willing, participatory position.
A successful event marketing campaign provides value to attendees beyond information about a product or service. A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit. In contrast to traditional advertising, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.
The key to pulling off an effective event marketing campaign is to identify the target audience correctly and create an experience that remains in participants’ memories. By finding an opportunity to interact with the right demographic of people – hopefully both current customers and prospective buyers.
Join us and discover how your firm can build favorable impressions and long-lasting relationships from Event Marketing. The most creative events create interactions that not only reflect positively on the brand during the event, but generate a buzz AND LEADS long after the event is over.
Event marketing is a promotional strategy that involves face-to-face contact between your firm and prospects at special events like senior expos, fairs, and caregiver conferences. Your firm can use event marketing to reach prospects through direct hand-to-hand shaking or interactive displays and prize offerings. The benefit of Event Marketing is it engages consumers while they’re in a willing, participatory position.
A successful event marketing campaign provides value to attendees beyond information about a product or service. A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit. In contrast to traditional advertising, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.
The key to pulling off an effective event marketing campaign is to identify the target audience correctly and create an experience that remains in participants’ memories. By finding an opportunity to interact with the right demographic of people – hopefully both current customers and prospective buyers.
Join us and discover how your firm can build favorable impressions and long-lasting relationships from Event Marketing. The most creative events create interactions that not only reflect positively on the brand during the event, but generate a buzz AND LEADS long after the event is over.