Two print campaigns are summarized. The first addresses the mistreatment of 200,000 migrant domestic workers in Lebanon who have no labor rights or protections. The second summarizes the plot of the novel Life of Pi, where the protagonist Pi survives a shipwreck and is stranded at sea with a Bengal tiger, representing his greatest fear of death that he must face and overcome to survive. Both campaigns utilize advertisements focused on themes of discrimination, inequality, abuse, expressing fear, facing fear, and overcoming fear.
Búsqueda de información en Scopus y como utilizar Mendeleylorena4896
Hoy os enseñaré a utilizar el gestor bibliográfico Mendeley.
Además veréis como buscar información en la Base de Datos internacional Scopus. Espero que os guste :)
Búsqueda de información en Scopus y como utilizar Mendeleylorena4896
Hoy os enseñaré a utilizar el gestor bibliográfico Mendeley.
Además veréis como buscar información en la Base de Datos internacional Scopus. Espero que os guste :)
2. PRINT CAMPAIGN 1: "MAKE A CHANGE"
Foreign Domestic Workers in Lebanon
Human Rights Watch estimates that there are 200,000 migrant
domestic workers employed in Lebanon, most of which are
being mistreated everyday. These women have no rights and are
not included in the Lebanese labor laws for protection. Instead,
they are bound to their employer by the "sponsorship system."
Their entire fate lies in their sponsor's hands.
AD 1: Discrimination
AD 2: Inequality
AD 3: Abuse
3.
4. PRINT CAMPAIGN 2: "ONLY FEAR CAN DEFEAT LIFE"
Life of pi by Yann Martel
When tragedy strikes a freighter, Pi Patel and a fearsome Bengal
tiger are the only survivors who eventually find refuge aboard a
lifeboat. The tiger represents all that Pi fears. He must learn how
to face his greatest fear of death and master it in order to
survive against incredible odds.
AD 1: Express Fear
AD 2: Face Fear
AD 3: Overcome Fear
Life of pi