An advertising agency created a series of magazine ads for a manufacturing trade journal. The ads promoted technical manufacturing services. The agency led concept development, directed photo shoots, wrote the copy, and developed a graphic style for the monthly ad series. The main challenge was taking a highly technical service and creating eye-catching ads using wordplay and graphics to engage the specialist audience of the manufacturing journal. The ads were published in FLEXO Magazine.

1. Case study
magazine ads

2. Manufacturing Advertisements
Project DESCRIPTION
Created an advertisement series for a print
industry trade journal specifically focused
on technical manufacturing services. I led
the concept development, art directed the
photo shoots, wrote the copy and
developed the graphic style for this entire
series of ads, which run monthly in FLEXO.
Challenges
The key challenge was taking a highly
technical service and developing a cheeky,
eye-catching concept targeted at a very
specific audience - the manufacturing
specialists that subscribe to this journal.
Wordplay and bright graphics enliven a
traditionally dull subject.
Publication
FLEXO Magazine