The 30th edition of the Denta International Exhibition will be held from November 20-22, 2014, at the Romexpo Exhibition Centre in Bucharest, showcasing the latest in dental technologies and equipment. This event targets industry professionals, providing a platform for networking, product promotion, and attendance at various educational side events. The exhibition is supported by an extensive advertising campaign and invites participation from both Romanian and foreign companies.

1. DENTISTRY AND DENTAL TECHNOLOGIES INTERNATIONAL EXHIBITION
Romexpo Exhibition Centre
BucharestOrganizer: Partners::::

2. www.denta.ro
ABOUT
ROMEXPO S.A. will organize, between the 20th and the 22nd of November 2014, the 30th
edition of DENTA - Dentistry and dental technologies international exhibition, the most
important Romanian trade fair in the industry of dentistry and also a traditional event in
Romexpo’s portfolio.
ROMEXPO S.A. is the only trade fair organizer in Romania that is internationally
acknowledged and full member of UFI (the Global Association of the Exhibition Industry),
CEFA (the Central European Fair Alliance), CENTREX - the International Exhibition Statistics
Union and EURASCO - the European Federation of Agricultural Exhibition and Show
Organizers and a founding member of ASOEXPO. Every year, Romexpo hosts more than 40
international fairs, exhibitions, congresses, seminars, commercial presentations and
special events.
In order to carry on the tradition of the previous editions, at DENTA 2014 are expected to
exhibit Romanian and foreign companies that will present directly to the specialized public
the equipment, products and technologies that they are developing in the field of
dentistry.

3. www.denta.ro
POSITIONING
DENTA is quoted as the leading international event for the entire Romanian dental
market, an exhibition that is addressed to all manufacturers and distributors of
equipment, supplies, materials, oral hygiene and chemical-pharmaceutical products for
dentistry.
intensifying
contacts with
customers
new
business
openings
face to face
meetings
between
manufacturers
and users
market
analysis
launching
new
products
DENTA offers
opportunities for:

4. www.denta.ro
2013 EDITION - STATISTICS
days of intense
networking
exhibiting companies
participating
countries
square meters
specialized visitors
side events
11%
28%
5%
5%11%
6%
11%
17%
6%
International Participation
Israel
Italy
Finland
Poland
Slovakia
Hungary
Bulgaria
Germany
Pakistan
65%
25%
4% 6%Exhibiting companies
by area of activity
Dental medicine clinics
Dental laboratories
Services, information, communication & organization
Oral hygiene products

5. www.denta.ro
TOP REASONSFOR ATTENDINGDENTA2014
DENTA is dedicated only to industry professionals, being perceived as
a key platform for networking;
The exhibition represents an unique opportunity for promoting new
equipment and services, in order to increase your company’s brand
awareness;
Build an active and receptive database of potential customers and
intensify contacts with actual customers;
During the four days of the exhibition, the visitors can attend
conferences, seminars and workshops;
The event will benefit from an intense advertising and PR campaign.
Discover new trends in the dentistry industry from around the world.

6. www.denta.ro
THEMATIC
Dental medicine clinics
Equipment
Instruments
Accessories
Materials
Chemical-pharmaceutical products
Equipment
Installations
Materials
Instruments
Service for equipment
Client data processing systems
Organization systems for clinics and dental
laboratories
Media, advertising, specialized literature
Delivery systems for clients
Dental laboratories
Services, information,
communication and organization
Oral hygiene products
Registration fee: 150 EUR
PARTICIPATIONFEES*
*Fees do not include VAT
Interior space rent with:
1 side open: 75 EUR/sqm
2 sides open: 80 EUR/sqm
3 sides open: 90 EUR/sqm
4 sides open: 98 EUR/sqm
Indoor standard stand construction: 15 EUR/ sqm

7. www.denta.ro
PR & ADVERTISING
CAMPAIGN
127 TV commercials
95 radio commercials
3 TV promos
Online banners on 33 websites
18 ads in general and specialized
publications
46 outdoor spaces
328 indoor spaces
25.000 invitations for professionals
Newsletters sent twice a month
Website: www.denta.ro
Social media: Facebook, Twitter,
LinkedIn
TARGET
EXHIBITORS
Manufacturers, importers and distributors of
equipment, accessories, materials, oral hygiene
and chemical-pharmaceutical products for
dentistry.
VISITORS
Dentists, dental surgery representatives;
Experts in the dental market;
Associations and institutions that provide
services for dental medicine and technology;
Students at Romanian dentistry universities.

8. www.denta.ro
SIDE EVENTS
In order for the visitors of DENTA to benefit from an atmosphere favorable for interaction
with experts in the field, Romexpo and DENTA partners will organize symposiums,
theoretical classes, practical demonstrations and conventions credited with EMC points.
Prestigious lecturers from our country and abroad will hold these events, approaching the
latest subjects of the industry.
Side events organized at the 2013 edition:
The International Congress of Dentistry “Methods, Techniques and Interdisciplinary
Visions in Oral Rehabilitation” organized by The Romanian Dental Association
Theoretical training and practical demonstrations organized by The Romanian Dental
Association
Conferences organized by Dentists Association of Private Practice in Romania:
Using Biphasic Calcium Sulphate in Bone Augmentation Challenges;
A to Z Dental Imaging;
Minimally Invasive Oral, Functional-Aesthetic Rehabilitation: the "Less is more"
Concept. Communication. Clinical Cases.
The conference “Predictability in implantology - Implant Prosthetics at
sweden&martina. General Considerations” organized by The Dental Students
Association in Bucharest

9. www.denta.ro
HOW TO BECOME AN EXHIBITOR?
3 EASY STEPS:
1. By accessing the website www.denta.ro, Exhibitors page, Registration forms you
can download the application forms;
2. Fill in the forms and send them back to Romexpo signed and stamped;
3. Shortly, the organizing team will contact you to confirm your participation and to
send you the allocated space proposal.
Denta.ro Exhibitors
Registration
forms

10. www.denta.ro
TRADESHOW TIPS
Establish your goals for participating at DENTA
Together with the project team, choose carefully your exhibiting area.
Establish together with the exhibition architects your stand design in order to achieve
your goals and highlight the products displayed.
Train properly your stand staff.
Consider promoting in advance your participation in DENTA.
Use all company resources to streamline the participation results, in order to attract
potential customers and increase the company’s visibility.
To fully understand the benefits of participating at DENTA,
evaluate the information gathered during the exhibition,
in order to improve your performance for future participations.

11. www.denta.ro
CONTACT
Laura IORDACHE
Phone: +40 21 202.57.23
Mobile: +40 758.053.134
Fax: +40 21 207.70.70
E-mail: denta@romexpo.ro
Roxana IONESCU
Mobile: +40 724.520.515
Fax: +40 21 207.70.70
E-mail: denta@romexpo.ro
Liliana CAMPEANU
Phone: +40 21 207.70.00 ext. 1084
Mobile: +40 757.065.652
Fax: +40 21 207 7070
E-mail: liliana.campeanu@romexpo.ro
Corina CALITA
Phone: +40 21 207.70.00 ext. 1090
Mobile: +40 758 837 731
Fax: +40 21 207 7070
E-mail: corina.calita@romexpo.ro
PROJECT COORDINATORS
SALES
MARKETING
Carmen DOBROVAT
Phone: +40 21 207.70.00 ext. 1072
Mobile: +40 758 837 713
Fax: +40 21 207 7070
E-mail: carmen.dobrovat@romexpo.ro
PR & ADVERTISING
Lucia IONESCU
Phone: +40 21 207.70.00 ext. 1120
Mobile: +40 758.837.739
Fax: 021 207 7070
E-mail: lucia.ionescu@romexpo.ro