Development Of United Airlines Sailing TeamTunnicliffe
The document summarizes United Airlines' sponsorship of various sailing teams and events from 1997-2001. Some key details:
- In 1997, United Airlines began sponsoring an Ultra 30 boat, achieving a return on investment of at least 9:1 based on media exposure value.
- In 2000-2001, United Airlines expanded its sailing sponsorship to include the Star Class and Soling Olympic sailing teams, as well as hosting a corporate hospitality program at Cowes Week.
- Through proactive media strategies like photography, video releases, and press coverage of events, the sponsorship achieved over £400,000 in media exposure value in 2000, an eight-to-one return on investment.
- Proposals
The House Sports club organizes various recreational sports activities for students living in the residence halls on campus. Activities include pickup basketball games in the gym on Mondays and Wednesdays from 7-9pm, a weekly volleyball game on Tuesdays from 6-8pm in the outdoor courts, and an ultimate frisbee group that meets on Thursdays at 5pm in the grass field. All students living in the residence halls are welcome to come and participate in these recreational sports to meet new people and get some exercise between classes.
SailTime is a global fractional sailing program that allows members to sail new boats for a low, monthly fee. Members can book boats with as little as one day's notice and sail for weekends, weekdays, or longer trips. SailTime handles all maintenance, insurance, and docking fees, so membership provides affordable access to sailing. The company uses online tools to schedule boat reservations and conduct safety checks. SailTime also offers training programs to help members improve their sailing skills.
The document discusses the key concepts in sports marketing including defining sports marketing, comparing it to traditional marketing, outlining the benefits and sectors of sports marketing. It also summarizes the marketing of sports teams and events, marketing products through sports, sports sponsorship, and the major elements of sports marketing such as product, service, pricing, promotion, and distribution strategies. The rights holders, broadcasters, facilities/venues, promoters, buyers/sponsors, agents/athletes, and event management/operations involved in sports marketing are also defined.
The document discusses sport management and provides examples from various sports. It begins by defining sport management as the application of management processes to sport environments. It notes that sport managers need both management skills and an understanding of sport systems and the value of sport in society. It then provides examples of sport management from early cricket clubs in England to the use of analytics and sabermetrics by Billy Beane to build a competitive baseball team with the Oakland A's.
The document contains a series of "icebreaker brain teasers" intended to engage readers through visual and linguistic puzzles. The teasers include spotting hidden words, counting letters, and recognizing optical illusions. The final sections provide information about a consulting firm called XONITEK that helps clients optimize business processes and leverage new technologies.
Development Of United Airlines Sailing TeamTunnicliffe
The document summarizes United Airlines' sponsorship of various sailing teams and events from 1997-2001. Some key details:
- In 1997, United Airlines began sponsoring an Ultra 30 boat, achieving a return on investment of at least 9:1 based on media exposure value.
- In 2000-2001, United Airlines expanded its sailing sponsorship to include the Star Class and Soling Olympic sailing teams, as well as hosting a corporate hospitality program at Cowes Week.
- Through proactive media strategies like photography, video releases, and press coverage of events, the sponsorship achieved over £400,000 in media exposure value in 2000, an eight-to-one return on investment.
- Proposals
The House Sports club organizes various recreational sports activities for students living in the residence halls on campus. Activities include pickup basketball games in the gym on Mondays and Wednesdays from 7-9pm, a weekly volleyball game on Tuesdays from 6-8pm in the outdoor courts, and an ultimate frisbee group that meets on Thursdays at 5pm in the grass field. All students living in the residence halls are welcome to come and participate in these recreational sports to meet new people and get some exercise between classes.
SailTime is a global fractional sailing program that allows members to sail new boats for a low, monthly fee. Members can book boats with as little as one day's notice and sail for weekends, weekdays, or longer trips. SailTime handles all maintenance, insurance, and docking fees, so membership provides affordable access to sailing. The company uses online tools to schedule boat reservations and conduct safety checks. SailTime also offers training programs to help members improve their sailing skills.
The document discusses the key concepts in sports marketing including defining sports marketing, comparing it to traditional marketing, outlining the benefits and sectors of sports marketing. It also summarizes the marketing of sports teams and events, marketing products through sports, sports sponsorship, and the major elements of sports marketing such as product, service, pricing, promotion, and distribution strategies. The rights holders, broadcasters, facilities/venues, promoters, buyers/sponsors, agents/athletes, and event management/operations involved in sports marketing are also defined.
The document discusses sport management and provides examples from various sports. It begins by defining sport management as the application of management processes to sport environments. It notes that sport managers need both management skills and an understanding of sport systems and the value of sport in society. It then provides examples of sport management from early cricket clubs in England to the use of analytics and sabermetrics by Billy Beane to build a competitive baseball team with the Oakland A's.
The document contains a series of "icebreaker brain teasers" intended to engage readers through visual and linguistic puzzles. The teasers include spotting hidden words, counting letters, and recognizing optical illusions. The final sections provide information about a consulting firm called XONITEK that helps clients optimize business processes and leverage new technologies.
2. PARCUL YELLOWSTONE Yellowstone este cel mai mare parc national din lume. Infiintat in 1872, printr-o lege a Congresului American, parcul a fost denumit Yellowstone dupa felul cum denumeau indienii din tribul Minnetaree apa care strabate tinutul : “mi tsi a-da-zi” – ceea ce inseamna “raul care izvoraste din piatra galbena”. Asezat in inima Muntilor Stancosi , parcul ocupa o suprafata de aproape 5.470 kmp, de-a lungul si de-a latul careia sunt asezate sosele (592 km) si poteci marcate (1.920 km). Yellowstone se desfasoara pe teritoriul a trei state : Wyoming (cea mai mare parte, aproximativ 90% din suprafata parcului ), sud-vestul statului Montana si sud-estul statului Idaho. In parc se poate intra prin cele cinci intrari : Gardiner (in nord), Yellowstone West (in vest), Jackson (in sud), Cooly (in est) si Cooke City (in nord-est), si este traversat de paralela 45 de latitudine nordica. Primele marturii istorice ale existentei vietii omenesti in aceasta arie dateaza de aproximativ 12.000 ani, si se pun pe seama urmelor lasate de triburile nomade. La venirea europenilor, indienii Bannocks erau cei care stapaneau aceste tinuturi.