Top management shall ensure that quality objectives are established at relevant functions and levels within the organization. Quality objectives must be measurable and consistent with the quality policy. A quality objective aims for continual improvement and follows the SMART criteria of being specific, measurable, achievable, realistic, and time-bound. The steps to establish a quality objective include: 1) establishing a foundation based on quality policy and business objectives, 2) selecting key measurable parameters, 3) writing a quality objective statement focusing on improvement, 4) designing an implementation strategy, and 5) compiling and analyzing relevant data.

1. Quality ObjectivesISO 9001:2008Clause: 5.4.1

2. ISO 9001:2008“Top Management Shall ensure that quality objectives, including those needed to meet requirements for product are established at relevant functions and levels within the organization. The quality objective shall be measureable and consistent with the quality policy.”Clause: 5.4.1

3. Quality Objective: Strategy for Continual ImprovementISO 9001:2008Clause: 5.4.1

5. Requirements of quality objectiveSMARTS : SpecificM : MeasureableA : AchievableR : RealisticT : TimeSource: salesmarketinghelpcentral.blogspot.com/

6. Steps to establish quality objective

7. Step 1: Establish the Foundation For Quality ObjectiveISO 9001: 2008Clause: 5.4.1

8. Points to RememberBase quality objective on quality policy and business objectivesRemember “Product” in broader terms i.e. “Product is the result of processes”Emphasize on meaningful parameters that could improve the existing product/service Step 1: Establish the Foundation For Quality Objective

9. Examples Some parameters derived from Quality and food safety Policy:Customer complaints/Customer SatisfactionNumber of corrective actionsCorrective action completion timeUnscheduled machine down timeMachine set-up timeStep 1: Establish the Foundation For Quality ObjectiveQuality and Food Safety policy Business Objectives

10. ExamplesDelivery performanceInventory accuracyReworksCost of ProductControl of HazardsQuality and Food Safety policy Business Objectives

11. Step 2: Select Key MeasuresQuality objectiveClause: 5.4.1

12. What are Key measures?Key Measures: are the important and relevant parameters expressed as a number or measure or quantityExisting, maintained record can be used for collection of data for key measuresNew record can be generated if requiredData must be graphically or statistically presentableStep 2: Select Key Measures

13. Key MeasuresExamplesStep 2: Select Key Measures

14. Collection Of New RecordStep 2: Select Key Measures

15. Step3: Base Quality Objective statement on Key measuresISO 9001:2008Clause: 5.4.1

16. Quality Objective statementTipsUse concise statementsAvoid using subjective words in quality objective statementStatement must reflect “Continual improvement” Prefer benchmarking through measureable parametersStep3: Base Quality Objective statement on Key measures

17. Quality Objective statement Examples“Reduce cost of non-conforming materials (scrap and rework) by 15%”“Have a least 2 people trained or qualified for every task”ISO 9001: 2008Clause: 5.4.1

18. Step 4: Designing StrategyISO 9001:2008Clause: 5.4.1

19. Designing StrategySelect appropriate time frame for completion of quality objectiveDivide your objective in to small achievable targets Identify related departments or personsTimely and effectively communicate with involved departments and personsEnsure Implementation through proper review and monitoring of performanceStep:3: Base Quality Objective statement on Key measures

20. Step5: Compile and Analyze DataISO 9001:2008Clause 5.4.1

21. Points to rememberSummarize the data in relevance to Quality objectiveClearly state the improvement partPresent Data graphically Present recommendation for further improvement (if possible)Step 5: Compile and Analyze Data

22. THE END Thank You for your Time