Technical Assistance for MoT IPA Unit and End recipients. TurkeyJorge C. Palma
Introduction to Port Design and Construction Technique and Perspectives
Ports are a link in a total transportation chain for goods and people to flow into cities.
Ports secure links with trade partners around the globle
Ports serve as supply centers and bases for shipping and marine industries (fishing, offshore petroleum).
Port costs – (ships turnaround, rail, cars, trucks, etc) total in excess of 50 % all transport costs of international trade.
55% of are the result of time loss.
Brand Programming: merkstrategie, interactiviteit & media-innovatieJeroen De Bakker
Brand Programming biedt een strategisch denkkader voor het voeren van de merkregie in het digitale tijdperk. Het toenemend belang van relevantie als basis voor effectiviteit vormt daarbij een belangrijk uitgangspunt. Vanuit heldere doelstellingen introduceren we drie verschillende communicatiemodellen. De modellen bieden handvatten bij de inzet van media- en middelen. Daarnaast geven ze sturing aan het opzetten van geschikte effectmeting.
The document discusses predictions for 2012 regarding media, technology, and marketing trends. It predicts that online will remain an inferior medium to television, that non-spot advertising will grow larger than traditional television spots, and that television will no longer be the primary way to build brand awareness. It also predicts that artificial intelligence will become important, that the Netherlands is too small for structural media innovation, and that only e-commerce activities of companies will grow. Finally, it predicts that marketing needs to move beyond big ideas, that the second screen of mobile devices will surpass television, and that noticeable ads will shift to more meaningful information.
Brand programming (English) :: brand strategy, interactivity & media innovationJeroen De Bakker
Brand Programming is a new way of thinking to guide brand management in the digital age. The advertising working models of Dutch brand professor Giep Franzen, published in the late ‘90, inspired the starting point.
Our thinking offers strategic guidelines to steer brand management and describe the importance of relevance as answer to changing media behavior. Based on clear strategic goals, we introduce three new communication models. These models help brand owners with strategic media and means planning- and with measuring its effects.
Technical Assistance for MoT IPA Unit and End recipients. TurkeyJorge C. Palma
Introduction to Port Design and Construction Technique and Perspectives
Ports are a link in a total transportation chain for goods and people to flow into cities.
Ports secure links with trade partners around the globle
Ports serve as supply centers and bases for shipping and marine industries (fishing, offshore petroleum).
Port costs – (ships turnaround, rail, cars, trucks, etc) total in excess of 50 % all transport costs of international trade.
55% of are the result of time loss.
Brand Programming: merkstrategie, interactiviteit & media-innovatieJeroen De Bakker
Brand Programming biedt een strategisch denkkader voor het voeren van de merkregie in het digitale tijdperk. Het toenemend belang van relevantie als basis voor effectiviteit vormt daarbij een belangrijk uitgangspunt. Vanuit heldere doelstellingen introduceren we drie verschillende communicatiemodellen. De modellen bieden handvatten bij de inzet van media- en middelen. Daarnaast geven ze sturing aan het opzetten van geschikte effectmeting.
The document discusses predictions for 2012 regarding media, technology, and marketing trends. It predicts that online will remain an inferior medium to television, that non-spot advertising will grow larger than traditional television spots, and that television will no longer be the primary way to build brand awareness. It also predicts that artificial intelligence will become important, that the Netherlands is too small for structural media innovation, and that only e-commerce activities of companies will grow. Finally, it predicts that marketing needs to move beyond big ideas, that the second screen of mobile devices will surpass television, and that noticeable ads will shift to more meaningful information.
Brand programming (English) :: brand strategy, interactivity & media innovationJeroen De Bakker
Brand Programming is a new way of thinking to guide brand management in the digital age. The advertising working models of Dutch brand professor Giep Franzen, published in the late ‘90, inspired the starting point.
Our thinking offers strategic guidelines to steer brand management and describe the importance of relevance as answer to changing media behavior. Based on clear strategic goals, we introduce three new communication models. These models help brand owners with strategic media and means planning- and with measuring its effects.
This document from March 27, 2008 lists the top 20 brands for that year, including clothing brands like H&M, Nike, and Adidas as well as tech brands like Coca Cola, Samsung, and iPod. It also mentions ideas for advertising, new currencies, connected products, and using API's.
This document discusses the evolution of marketing from 1997 to 2008. It notes that past commercial messages were highly polished propaganda, but that as social media has grown, people are more likely to participate online and companies need to shift from a mindset of control to one of influence. The possibilities are endless if marketers can make this transition. It concludes by stating "Don't look ahead, look around..." and dates the document as March 3, 2008.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document from March 27, 2008 lists the top 20 brands for that year, including clothing brands like H&M, Nike, and Adidas as well as tech brands like Coca Cola, Samsung, and iPod. It also mentions ideas for advertising, new currencies, connected products, and using API's.
This document discusses the evolution of marketing from 1997 to 2008. It notes that past commercial messages were highly polished propaganda, but that as social media has grown, people are more likely to participate online and companies need to shift from a mindset of control to one of influence. The possibilities are endless if marketers can make this transition. It concludes by stating "Don't look ahead, look around..." and dates the document as March 3, 2008.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.