Toyota Corolla is a popular car manufactured by Toyota Motor Corporation. The document discusses Toyota's history and founding in Japan. It also summarizes Toyota's market segmentation strategy for the Corolla in Pakistan by income level and different Corolla models that target various segments. Competitors for the Corolla include the Dodge Dart, Ford Focus, Honda Civic, Mazda Mazda3, Subaru Impreza and Volkswagen Jetta.

1. Toyota Corolla
Market Segmentation
Prepared by
Shahab Ali

2. Name & logo
Toyota motor corporation.
Also abbreviated as TMC

3. Founder & Located
Toyota Motor Corporation was founded by
Kiichiro toyoda in 1937.
Toyota Motor Corporation is
headquartered in Toyota city, Aichi,
Japan.

4. Background
Toyota’s First President was Rizaburo
Toyoda.
First Product was type A engine named
the Toyota AA.
Toyota ranked 13th
largest company in the
world by revenue in feb,2016.
Toyota was the largest automobile
manufactured in 2012 by production.

5. As of July 2014, Toyota was the largest
listed company in Japan by
market capitalization (worth more than twice
as much as #2-ranked Soft Bank) and by
revenue.
Prius family is the world's top selling hybrid
nameplate with almost 5.7 million units sold
worldwide as of 30 April 2016.
Cumulative global sales of Toyota and
Lexus hybrid passenger car models passed
the 9 million milestone in April 2016.

6. President, CEO, Chairman
PRESIDENT
•Rizaburo Toyoda (1937–1941)
•Kiichiro Toyoda (1941–1950)
•Taizo Ishida (1950–1961)
•Fukio Nakagawa (1961–1967)
•Eiji Toyoda (1967–1981)
•Shoichiro Toyoda (1982–1992)
Chairman
•Shoichiro Toyoda (1992–1999)
•Hiroshi Okuda (1999–2006)
•Fujio Cho (2006–2013)
•Takeshi Uchiyamada (2013–
present).
CEO
•Tatsuro Toyoda (1992–1995)
•Hiroshi Okuda (1995–1999)
•Fujio Cho (1999–2005)
•Katsuaki Watanabe (2005–2009)
•Akio Toyoda (2009–present).

7. Showrooms in Pakistan
Toyota have 30 dealers all over Pakistan.
Toyota has multiple of showroom in Major
cities.
• Islamabad
• Karachi
• Lahore
• Multan
• Quetta
• Peshawar
• Hyderabad
• Sialkot
• Rawalpindi
• Mardan
• Faisalabad
• Mirpur
• Azad Kashmir
• Abbotabad
• Sargodha
• D.I.G khan
• Rahim yar khan

8. Marketing strategy
• Costumer first philosophy
• Value Delivery Network.
• Market positioned pricing strategy.
• More for the same value proposition.
• Great USP.
In April 2001, Toyota adopted the “Toyota
Way 2001”.

9. Toyota summarizes its values and conduct
guidelines with these five principles:
•
Challenge
•
Kaizen (improvement)
•
Genchi genbutsu (go and see)
•
Respect
•
Teamwork

10. According to external observers, the Toyota Way
has four components:
1.Long-term thinking as a basis for management
decisions
2.A process for problem-solving
3.Adding value to the organization by developing
its people
4.Recognizing that continuously solving root
problems drives organizational learning
The Toyota Way incorporates the Toyota
Production System.

11. Worldwide presence
• Toyota has factories in most parts of the
world, manufacturing or assembling
vehicles for local markets.
• Japan, Australia, India, Sri Lanka,
Canada, the United Kingdom, the United
States, Pakistan, China, Russia and in
many other countries.

12. Toyota corolla in Pakistan
Corolla was introduced in 1966.
Best selling car worldwide by 1974.
Best selling nameplate in the world in
1997.
Toyota reached milestone of 40+ million
corolla sold over eleven generation.
Corolla have multiple series and redesigns
models.

13. Toyota corolla market
segmentation
• Corolla segments the Pakistan market
demographically according to income &
covers:
• Upper Class
• Upper Middle Class
• Lower Middle Class
• Lower Class

14. Toyota corolla market
segmentation
Corolla targeted its segment by its models
also which target different income group.
Like,
•Corolla Xli (1300 cc)
•Corolla Gli (1800 cc)
•Corolla Altis
•Corolla Saloon

15. Corolla luxuries contains
• Automatic/Manual transmission.
• SRS airbag.
• Whiplash injury protection system.
• Anti-lock Braking system (ABS) with Brake
assist.
• Diesel models are also available.
• Electronic Brake Distribution (EBD).

16. Competitors
Corolla compete world leading brands
•Toyota Corolla vs. Dodge Dart
•Toyota Corolla vs. Ford Focus
•Toyota Corolla vs. Honda Civic
•Toyota Corolla vs. Mazda Mazda3
•Toyota Corolla vs. Subaru Impreza
•Toyota Corolla vs. Volkswagen Jetta