The document provides strategies for using social media, particularly Twitter, to promote and engage with attendees at an event. It recommends preparing in advance by finding the event hashtag and speaker usernames. It also suggests tweeting key points and questions during the event, engaging with other Twitter users, and following up after the event by thanking contacts and blogging about it. The overall goals are to create buzz about the event, maximize engagement at and after the event through Twitter, and expand one's network of contacts.

1. Social Media and Networking
Strategies
@innnov8iveplanit
Innovativeplanit.com
Calgary Chamber
Member 101 Workshop
by Christine Salberg

2. Social Media and Events
Remember What Puts the "Social" in Social Media
#CCBAH
@CalgaryChamber
@RCHSCalgary

3. Strategies to Prepare for the Event
o Would you go into a business meeting with
no preparation?
o Would you go into a job interview without
doing your research?
#CCBAH
@CalgaryChamber
@RCHSCalgary

4. Twitter is the Social Media Platform of
Choice
o 284 million users
o Sends 500 million tweets daily
o 80% of users are mobile
o 63% of Twitter users, use their phones as their
primary tweeting device
#CCBAH
@CalgaryChamber
@RCHSCalgary

5. Before the
Event
o Find out the correct hashtag and use it in every tweet. This event is
#CCBAH
o Find out the twitter usernames of speakers and key people you want to
connect with.
o Promote the event by creating a buzz.
o Inform your followers.
o Schedule a few generic tweets.
o Have a fully charged mobile device.
o What's your goal?
#CCBAH
@CalgaryChamber
@RCHSCalgary

6. # Hashtag
#CCBAH
o Use the correct hashtag in every tweet.
o Look for the hashtag in the Twitter search
box for relevant conversations.
#CCBAH
@CalgaryChamber
@RCHSCalgary

7. To Schedule or Not to Schedule?
#CCBAH
@CalgaryChamber
@RCHSCalgary

8. During the
Event
#CCBAH
o Tweet key points from speakers and mention them by
twitter handle to engage them later.
o Ask interesting questions and initiate debates.
o Engage in conversations that you see developing by
following the hashtag.
o Respond to as many people as time permits.
@CalgaryChamber
@RCHSCalgary

9. When to Tweet and When to Talk
#CCBAH
@CalgaryChamber
@RCHSCalgary

10. Maximize Your Reach When Responding
Only people following @Innov8ivePlanit and
@ChristiDosSan will see this response
All your followers will see this response
#CCBAH
@CalgaryChamber
@RCHSCalgary

11. Take Pictures! o Pictures of speakers and other attendees
with mentions(@...) are more likely to get
retweeted.
o Iconic Ellen Degeneres selfie at the 2014
Oscars
o Shared and retweeted over 2 million times
o Disrupted Twitter service for over 20
minutes
#CCBAH
@CalgaryChamber
@RCHSCalgary

12. Be Engaging and Creative
#CCBAH
@CalgaryChamber
@RCHSCalgary

13. After the
Event
o Keep following the hashtag
o Thank new contacts by following them
o Blog about the event
o Today's challenge @RCSHCalgary
#CCBAH
#CCBAH
@CalgaryChamber
@RCHSCalgary

14. Summary of Tips
o Make sure you know the event's
#hashtag.
o Engage with people prior to the event.
o Get Twitter usernames of speakers in
advance.
o Promote the event and create a buzz
o Inform followers you will be live tweeting
o Blog about the event.
o Take pictures and tweet them.
o Engage with people one on one
o Thank new contacts by following them.
o Set a goal of # of tweets and # of contacts .
#CCBAH
@CalgaryChamber
@RCHSCalgary

15. Thank You
Christine Salberg
@innnov8iveplanit
Innovativeplanit.com