Many companies are overly aggressive with their marketing technology plans. There are 3 essential steps you need to take BEFORE making large investments in marketing technology to ensure you are leveraging your investment properly.
10 Marketing Trends to watch in 2011. As the marketing landscape continues to evolve with new technologies and customer touchpoints, marketers need to be armed with knowledge and prepared to adapt as well.
These are the 10 trends marketers might want to pay attention to in the coming months.
Many companies are overly aggressive with their marketing technology plans. There are 3 essential steps you need to take BEFORE making large investments in marketing technology to ensure you are leveraging your investment properly.
10 Marketing Trends to watch in 2011. As the marketing landscape continues to evolve with new technologies and customer touchpoints, marketers need to be armed with knowledge and prepared to adapt as well.
These are the 10 trends marketers might want to pay attention to in the coming months.
This presentation outlines 9 steps to turning marketing analytics into ROI. These steps aren’t ultra-sophisticated, but rather practical, nuts-and-bolts ways to optimize the marketing we do with our clients. Marketers who can make these steps part of their marketing DNA will win.
View the related blog post: http://bit.ly/aeZH0L
Tableau Conference 2014: How One Agency Evolved from Vendor to Strategic PartnerSIGMA Marketing Insights
Andrew Lucyszyn, VP of Digital, tells the story of how SIGMA transformed from a standard vendor to a trusted, valued strategic partner for a client with the help of Tableau technology.
This presentation was originally shared on September 9, 2014 in Seattle.
This presentation outlines 9 steps to turning marketing analytics into ROI. These steps aren’t ultra-sophisticated, but rather practical, nuts-and-bolts ways to optimize the marketing we do with our clients. Marketers who can make these steps part of their marketing DNA will win.
View the related blog post: http://bit.ly/aeZH0L
Tableau Conference 2014: How One Agency Evolved from Vendor to Strategic PartnerSIGMA Marketing Insights
Andrew Lucyszyn, VP of Digital, tells the story of how SIGMA transformed from a standard vendor to a trusted, valued strategic partner for a client with the help of Tableau technology.
This presentation was originally shared on September 9, 2014 in Seattle.