This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds as it is a remake of the original film which was for children. The film is marketed through trailers on websites like Facebook and YouTube, billboards, posters, television commercials on kids' channels, and word of mouth from people who saw and enjoyed the film. The trailer aims to attract the target audience by drawing similarities to the film Frozen through the dress color and hair to appeal to children who liked that film.

1. PR6
Cinderella
Into
The ways in which producers attract there target audiences is by looking into the demographics for the
films and they would also look into the thing which made the previous films sell and make sure they
add them things into the remake so they know that that specific audience would be attracted to the
film.
Part 1
The target audience for Cinderella is 8 – 14 year olds because it is a e make and he original film was
for children it has been remade to make more money as the original film made so much as children
wanted to be like Cinderella and have a fairy tale life as shown in the film, the genre of this film is
adventure, action and fantasy. The year of production for this film is 2015 , the director for this film is
Kenneth Branagh, the producer of this film is Simon Kinberg, David Barron and Allison Shearmur.
The distributor for this film is Walt Disney Studios and Motion Pictures, the budget for this film was
$95 million and the realises date for this film is the 27th of March 2015.
Part 2
This film is marketed in many different ways such as the web where the production
company put the trailer on sites such as Facebook and YouTube to attract the audiences, in
the cinema if you go to see another film with the Same certification such as frozen, on
billboards on the sides of building or in places such as Manchester city centre, on poster
which can be I children’s magazine or on the sides of bus stops or busses , on TV if you
watch a children’s channel such as the Disney channel you may see the trailer advertised on
there as it they target audience for this film would be on there, you may see the trailer
when watching online reviews and looking at cinema film listings and also due to word of
mouth this is when someone goes to see the film as says the fil is good so you go and see
it.

2. Part 3
The audience for Cinderella has been targeted due to the what is in the trailer as there is
intertextuality to frozen with the dress colour and the hair even though Cinderella has been
out longer than frozen the links are still there to make sure that the film attracts the kind of
audience they want which is children as they were the main audience for the first film so
they assume that children now and even adults which watched the first film would go to
see it to see what its like and if anything is different to the orginal film

3. I surveyed 5 people who watched the film get hard 3 were male and 2 were female.
gender
Male
Female
Age
15-18
19-22
23+
I surveyed 5 people who watched the film get hard 4 were in the age range 15-18 and 1 was in the age
range 19-22

4. Did you enjoy the movie?
Yes
No
what made you go to watch this film?
Because kevin heart was in it
Because you liked the trailer.
Because you like comedy films.
Because a friend recommended it
I surveyed 5 people who watched the film get hard 2 people went to see the film because Kevin Hart was
in it and 3 people went to see it because they liked the trailer, non of the pole I surveyed went because
the liked comedy films or because a friend recommended it.
I surveyed 5 people who watched the film get hard 3 people enjoyed the film and 2 people didn’t.

5. I surveyed 5 people who watched the film get hard 1 person found out about the film by a film poster
and 3 found out about the film by watching the trailer on YouTube and 1 found out about the film by
seeing the trailer before other movies in the cinema.
How did you find out about the film?
Film poster
Youtube
Trailers before movies
TV
Bus stops
And finial I surveyed 5 people who watched the film get hard 2 people said they would recommend it to
a friend and 3 said they would not recommended it to a friend.
Would you recommend this movie to a friend?
Yes
No