PR

1. Direct
Recommendations
The new changes in the Saudi social,
cultural and consumer economic system
in particular have had direct
repercussions on the various public
relations and communications
companies concerned with the Saudi
market.

2. The global public relations and
communications companies in the local
market have not been able to identify and
pin point the changes in the composition of
the society and relying on foreign minds as
opposed to assigning the tasks to the local
professional employees in the sector.
First: Global Companies
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Relying on the global brand without
providing appropriate solutions to the
customer
Lack of comprehensive knowledge of the
local market
Lack of confidence in local competencies
and capabilities that can lead companies in
the right direction
Weak localized content
Relying on global theories and strategies
applied in other countries that are not
suitable for the Saudi market
Considering Saudi Arabia and the other
Gulf states as one entity in terms of the
characteristics of the public and the media
structure, and this is one of the biggest
misunderstandings

3. The results of the study and the research
interviews revealed the suffering of the local
public relations companies due to the
following reasons:
Second: Local Companies

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Lack of qualified national and scientific competencies.
Most leaders of local public relations agencies are non-spe-
cialists.
Moderate and long-term strategies and advisory plans.
Weak and unclear operational plans.
Restrict public relations in media activities and events.
Content development is one of the reasons for its degrada-
tion at the local level.
Lack of training and development programs of local
employees, will contribute to the immaturity of the sector as
a whole.
Not creating new services in the public relations sector will
make it harder to attract or retain new clients.
Reliance on the structure of traditional family businesses
without the expense of experience or skill.

5. Smaller public relations and
communications agencies are at a
disadvantage in 2018, which was evident
during the research interviews, both for
external and subjective reasons, so their
exit from the market will be faster for the
following reasons:
Third: Local, Small Agencies

6. 01
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Lack of how to practice sector projects.
Random and unstructured workflow.
Lack of professional experience.
Not reaching maturity.

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Identifying the scope of its projects in media relations and
news dissemination.
Lack of a five-year institutional development plan.
Absence of job security for cadres is what leads to leakage.
Lack of administrative structure for the team.

8. Some may think that freelancers in the
public relations and communications sector
in the Saudi market are the most fortunate
and the least expensive in terms of the new
implications and variables, because they
are used to the conduct of their work on
projects, but the results and research
interviews showed otherwise.
Most of the freelancers either specialized as
consultants or executives (journalists,
marketers, opinion writers, media contacts)
freelancers in general are required in the
coming periods to undertake a series of
important actions to ensure that their work
is conducted, including
Fourth: Freelancers
01 02 03
The importance of entering into
direct alliances with middle or
small agencies to ensure their
material rights from the
conventions, which are subject to
new procedures, this will strength-
en their services from being weak
to advanced.
The importance of developing their
skills in public relations, because it
is the weakest link in their
professional construction.
Alliances will bring them out of the
circle of individual work to the
collective, and the employment
network of their professional
relations of collaborators in the
completion of the work assigned to
them in an institutional way, will
keep them from any legal repercus-
sions.

9. The Division for Research
and Analytical Study :

10. ‫ﺍﻗﺠﺎﺤـــﺍﺭﺍﺕ‬ ‫ﻄﺔﺍﻝ‬ ‫ﺸﻎ‬ ‫ﻄﺎﺭﺍﺾﻡﺋ‬ ‫ﺥﺊﺭﺓ‬ W7Worldwide ‫ﺕﻡﺎﻂﻙ‬
‫ﺍﻝﺼﻁﺍﺲﻐﻆ‬ ‫ﻄﻆ‬ ‫ﻝﺳـــﺛﺩ‬ ‫ﺍ�ﺠﺎﺤـــﺍﺭﻏﺋ‬ ‫ﺥﺛﻄﺍﺕﻋﺍ‬ ‫ﻭﺻﺛﻄﺌ‬ ،‫ﺍﻗﺠـــﺋ‬
‫ﺠﺍﻊﻃ‬ ‫ﻄﻡﺍ‬ (‫ﺣـــﺭﺾﺍﺕ‬ -‫ﻊﻐﺆﺍﺕ‬ – ‫)ﻭﺯﺍﺭﺕ‬ ‫ﻭﺍﻓﻊﻂﻎ‬ ‫ﺍﻝﺗﺿﻌﻄﻎ‬
.‫ﻇﺔﺍﺖﺍﺕﻋﺍ‬ ‫ﺕﺳﺞﻏﺞ‬ ‫ﺸﻎ‬
‫ﺥﺛﻄﺋ‬ ‫ﺥﻘﻝ‬ ‫ﻄﻆ‬ 2017 ‫ﺸﻎ‬ ‫ﺻﻐﺍﺠﻐﺋ‬ ‫ﺻﻑﺞﺓ‬ W7Worldwide ‫ﺖﺼﺼﺌ‬
،‫ﻭﺍﻝﺶﺍﺯ‬ ‫ﻭﺍﻝﻈﻑـــﻁ‬ ،‫ﻭﺍﻝﺳﺼﺍﺭ‬ ،‫ﻭﺍﻝﻁـــﺈ‬ ،‫ﻭﺍﻝﺊﻈـــﻌﻙ‬ ،‫:"ﺍﻝﺎﺼﻈﻐﺋ‬ ‫ﻭﻊـــﻎ‬
،‫ﻭﺍﻝﻡﺳـــﺍﺭﺽ‬ ‫ﻭﺍﻝﻡﺂﺕﻡـــﺭﺍﺕ‬ ،‫ﻭﺍﻝﺎﻡﻌﻏـــﻀ‬ ،‫ﻭﺍﻝﺎﺭﺸﻐـــﻩ‬ ،‫ﻭﺍﻝﺭﻏﺍﺽـــﺋ‬
،‫ﻭﺍﻝﺱﻐﺍﺖﺋ‬ ‫ﻭﺍﻝﺱﻑﺭ‬ ،‫ﻭﺍﻝﻡﺍﻝﻐﺋ‬ ،‫ﻭﺍﻝﺎﺃﻄﻐﻈﺍﺕ‬ ،‫ﻭﺍﻝﺱـــﻐﺍﺭﺍﺕ‬ ،‫ﻭﺍﻝﻁﻐﺭﺍﻥ‬
"‫ﻭﺍﻝﺎﺔﺞﺉﺋ‬ ،‫ﻭﺍﻝﺎﺳﻂﻐﻃ‬
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‫ﻭﺍ�ﺻﻂﻐﻡﻐﺋ‬ ‫ﺍﻝﺛﻭﻝﻐﺋ‬ ‫ﺍﻝﻡﺳﺭﺸـــﺋ‬ ‫ﻄﺳﺍﺩﻝﺋ‬ ‫ﺍﻄﺎـــﻘﻙ‬ ‫ﺇﻝﻯ‬ ‫ﺃﻊﻂﻋﺍ‬ ‫ﻄـــﺍ‬
:‫ﺍﻝﻈﻌﺲﻐﺋ‬ ‫ﺥﺛﻄﺍﺕﻋﺍ‬ ‫ﺥﻘﻝ‬ ‫ﻄﻆ‬ ،‫ﺍﻝﺱﺳﻌﺩﻏﺋ‬ ‫ﻭﺍﻝﻡﺗﻂﻐﺋ‬
ً‫ﺍ‬‫ﺲﺍﻄ‬ 13
100‫ﺲﻡﻐﻀ‬
‫ﺖﻐﻌﻱ‬ ‫ﺻﻁﺍﻉ‬ 20 ‫ﺸﻎ‬
.‫ﺍﻝﻡﺎﺚﺧﺧﺋ‬ ‫ﻭﺍﻝﺛﺭﺍﺠﺍﺕ‬ ‫ﺍﻓﺏﺗﺍﺙ‬
.‫ﺍ�ﺲﻘﻄﻐﺋ‬ ‫ﺍﻝﺳﺍﻄﺋ‬ ‫ﺍﻝﺳﻘﺻﺍﺕ‬
.‫ﺍ�ﺲﻘﻄﻐﺋ‬ ‫ﺍﻓﺯﻄﺍﺕ‬ ‫ﺇﺩﺍﺭﺓ‬
.‫ﺍﻝﺜﻊﻈﻐﺋ‬ ‫ﺍﻝﺧﻌﺭﺓ‬ ‫ﺇﺩﺍﺭﺓ‬
.‫ﺍﻗﺝﺎﻡﺍﺲﻐﺋ‬ ‫ﺍﻝﺤﺊﺿﺍﺕ‬ ‫ﺲﻂﻯ‬ ‫ﺍ�ﺲﻘﻄﻐﺋ‬ ‫ﺍﻝﺗﻡﻘﺕ‬
.‫ﺍﻝﺎﺿﻈﻌﻝﻌﺝﻐﺋ‬ ‫ﻭﺍﻝﺗﻂﻌﻝ‬ ‫ﺍﻝﻡﻌﺍﺻﻉ‬ ‫ﻭﺕﻁﻌﻏﺭ‬ ‫ﻭﺍﻝﺎﺧﻡﻐﻃ‬ ‫ﺍ�ﺏﺛﺍﻉ‬
.‫ﺍ�ﺲﻘﻡ‬ ‫ﻭﺠﺍﺉﻀ‬ ‫ﻄﻉ‬ ‫ﻝﻂﺎﺳﺍﻄﻀ‬ ‫ﺍﻝﺼﻐﺍﺩﺍﺕ‬ ‫ﺕﺃﻊﻐﻀ‬
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