Digital marketing encompasses strategies using electronic devices, including websites, SEO, social media, email, and content marketing, to promote products or services. Key components include improving website traffic through SEO, engaging audiences via social media and email marketing, and using advertising strategies for visibility. The document outlines various channels like affiliate and influencer marketing, highlighting their roles in reaching target audiences effectively.

1. WELCOME…

2. What is DIGITAL MARKETING ?
Digital marketing refers to any marketing strategy that uses
an electronic device that may or may not be connected to
the internet. Even radio ads and television commercials are
digital marketing strategies, though digital marketing has
evolved, and new strategies can be much more effective.

3. TYPES OF DIGITAL
MARKETING CHANNEL

4. WEBSITE
The website is often the home to your digital marketing efforts. Brands and
organizations use websites to host content while using other mediums to distribute it.
Most of your digital marketing activities will link back to your website, where an action
is expected to take place, and the conversions are tracked. For example, the download
of a file, booking of a product or a service, and so on.

5. SEO
{Search Engine Optimization}
Search engine optimization is the process of improving the quality and quantity of website
traffic to a website or a web page from search engines.
SEO is the strategy of creating content in such a way that search engines like Google will
rank your page high on the search engine results page (SERP).
Google uses algorithms to decide how relevant your page is to the keywords that the user is
searching for. These algorithms update frequently, and SEO strategies must be adjusted just
as regularly to remain effective.
When done properly, SEO efforts will put your page at the top of the SERP and bring in
more organic traffic.

6. SMM
{social media marketing}
Social media marketing is the use of social media platforms and websites to promote a product or
service. Although the terms e-marketing and digital marketing are still dominant in academia, social
media marketing is becoming more popular for both practitioners and researchers.
With Social media marketing , social media platforms are used as a digital marketing channel. Ads
can be bought to reach out to a new audience, or you can create a profile for your business on any
social media platform and create posts to advertise new products, sales, or freshly published content.
Which social media platform you will use will depend on the type of audience you want to reach.
For example, according to Pew Research, Instagram is best for reaching audiences between the ages
of 25 and 29, while those 65+ can be best achieved through Facebook.

7. EMAIL MARKETING
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
In its broadest sense, every email sent to a potential or current customer could be considered email
marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
When someone visits your website or business, invite them to join an email subscriber list. With their
permission, you can send emails about sales, special events, or product releases. Email marketing is often
underestimated, and according to Lyfe Marketing, approximately $40 of revenue is brought in for every
dollar spent on email marketing.
The most important part of this digital marketing channel is that it should provide value to your
audience. Offer them exclusives that they would not receive anywhere else, and you can build a mutually
beneficial relationship that will increase brand loyalty.

8. SEARCH ENGINE MARKETING
Search engine marketing is a form of Internet marketing that involves the promotion of websites
by increasing their visibility in search engine results pages primarily through paid advertising
Search engine marketing is all about getting your website to appear at the top of the results when
someone searches for your brand, your products and services.
Search Engine Marketing is a combination of SEO and Paid Advertising.

9. CONTENT MARKETING
Content marketing is a form of marketing focused on creating, publishing, and distributing
content for a targeted audience online.
Content marketing refers to informational, valuable content like blog posts, how-to videos,
and other instructional materials. This type of marketing helps you connect with your
audience and answer their questions. It can also help to generate leads and close sales.
Content should be published regularly with the target audience in mind. Ideally, your brand
would become a trusted voice within the industry by publishing quality, reliable content. You
want your audience to come to you first for information on the latest industry trends.

10. AFFILIATE MARETING
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit,
signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of
the sales process.
In Affiliate Marketing, content producers are commissioned for each conversion they get for a
product or service. In fact, these content producers work like a sales team for your business.
They create their own relevant and original content and mention or commend your service/product
using a link. If their audience clicks to buy, you pay them for each sale.
The best advantage of Affiliate Marketing is that you don’t need to have a big audience because you
will reach a public built by content producers.

11. INFLUENCER MARKETING
Influencer marketing is a form of social media marketing involving endorsements and product
placement from influencers, people and organizations who have a purported expert level of
knowledge or social influence in their field.
Influencer marketing is one of the upcoming forms of digital marketing. It makes use of people
with an enormous following on their social media accounts.
Influencer marketing involves partnering with individuals who have a sizable audience to promote
your products. It is an effective way to create brand
Influencers are on different social media platforms and can be celebrities, experts, or content
creators. They are usually paid per post, and their price varies based mainly on their audience size.

12. ONLINE ADVERTISING
Online advertising, also known as online marketing, Internet advertising, digital advertising or web
advertising, is a form of marketing and advertising which uses the Internet to promote products and
services to audiences and platform users
While traditional advertising can be helpful for specific goals, its biggest limitation is measurability.
This is one of the biggest benefits
Digital advertising is an umbrella term for various online advertising strategies. The typical
pricing/bidding strategies for digital advertising
Companies started witnessing the impact of digital marketing and started purchasing
banner advertising space for their products too

13. These are some of the digital
marketing channels
THANK YOU
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