Potli is a breakfast delivery service for people commuting by bus in Bangalore. It aims to provide a convenient, healthy, and tasty breakfast that can be eaten on the go. Potli delivers breakfast packages directly to bus stops that contain easy-to-eat, individually packed foods along with utensils. This allows commuters to save time by eating breakfast during their bus ride to work rather than having to prepare or buy breakfast elsewhere.

1. ………Breakfast on the go……..

2. Where it all began…
 On a bus in Melbourne
 Saw one lady eating from a box
 Telling her friend she saves time & money by
eating breakfast on her way to work
 And something clicked in my mind

3. The problem
 Bangalore has a large workforce travelling to work
by bus
 Average bus journey is 45 minutes
 Mainly young people, either single or married
 Rushed in the mornings with little time to cook / eat
a proper breakfast

4.  What do these youngsters eat for breakfast
◦ Packaged food - noodles, cornflakes, etc.
◦ Quick breakfast at an SLV/Udupi
◦ Grab a sandwich
 Or they just skip breakfast and manage on a cup of
coffee
The problem

5.  Deliver breakfast to people at a convenient location
– the bus-stop
 Breakfast which will be healthy, tasty and offer a
variety of foods & flavours
 In a package which is convenient to carry and easy
to eat from
 Convenient to order
Potli - the service

6.  Time saver
 Healthy, tasty and offers a variety
 Easy to order
 Reasonably priced
 Convenient to carry and eat
The success factors

7.  Delivered at a convenient location
◦ Bus-stop or office
◦ People do not have to go out of their way
◦ No disturbance at home
 Breakfast can be eaten on the bus
◦ Use travel time to eat
 No wait time to order and pickup
Time saver

8.  Well-balanced nutritious meal
 Options to add-on items like fruit, juice, egg
 Authentic home-made flavours
 Food from different parts of the country
 Different menu for each day
 Not just idli, vada & dosa!!!
Healthy, tasty & variety

9.  Completely online order process
 User-friendly interface
 Order in advance for a period of time
◦ No time taken on a daily basis
 Options for personalising the menu
 Non-working days can be specified
Easy to order

10.  Items served will be easy to eat ‘on the go’
 Each item will be packed separately in spill-proof
containers
 The package will be complete including napkin,
spoon, etc.
 The package will be easy to carry and dispose of
Convenient packaging

11.  Competitively priced – in line with pricing at any
SLV/Udupi restaurant
 No hidden / extra costs
 Better value for money
Reasonably priced