The document summarizes a luxury goods exhibition called TOP MARQUES SHANGHAI 2010 that was held from October 22-24, 2010 at the Shanghai Exhibition Centre. The exhibition hosted 76 exhibitors mostly from Europe and America showcasing luxury brands. Over 10,000 visitors attended, with over 8,000 being consumers and over 2,000 being traders. Most visitors were from Shanghai or neighboring Jiangsu and Zhejiang provinces. The exhibition generated over $5.5 million in media value from over 200 media attendees. Various on-site events were held including fashion shows and press conferences.

1. Post Show Report

2. Summary
Event Name (English):
TOP MARQUES SHANGHAI 2010
Organiser:
Borrison Asia Group
Shanghai Borrison Expo Co., Ltd.
Approval Authority:
Shanghai Municipal Government
Date:
October 22, 2010 Opening & VIP Preview
October 23, 2010 VIP Entry
October 24, 2010 VIP & Public Entry
Venue:
Shanghai Exhibition Centre
Size:
Indoor - 6,300 sqm.
Outdoor - 4,000 sqm.

3. 8 pm 22/10/2010 Shanghai Exhibition Centre

4. Exhibitor Analysis
TOP MARQUES SHANGHAI 2010 offers an exclusive opportunity for the world’s
most luxury brands to showcase their latest art of emotion, to meet high net worth
individuals and to develop business relationship with distributors and partners in
China. It also creates a luxurious and sophisticated ambiance, providing China’s
collectors and connoisseurs a direct platform for a close discovery and appreciation
of the most exotic luxury lifestyle.
TOP MARQUES 2010
Total Exhibitor Number:
76
Europe & America: 65
Asia Pacific: 11
Regular Exhibitor: 75%
New Exhibitors: 25%
Countries: 11

5. 10 pm 22/10/2010 Shanghai Exhibition Centre

6. Visitor Analysis
Total Number of Visitors: 10,351
- Friday Opening Ceremony & VIP Preview: 1,378
- Saturday VIP Entry: 3,662
- Sunday VIP & Public Entry: 5,311
Other Statistics, Please refer to the below charts.

7. Visitor Analysis
Consumer Visitors: 8,074
Trader Visitors: 2,277
Shanghai: 6,314
Zhejiang & Jiangsu: 1,967
Other Parts of China: 1,139
Internationals: 931

8. 3 pm 23/10/2010 Shanghai Exhibition Centre

9. Media Analysis
Total Number of Media Presence: 212
incl.
- Newspaper: 55
- Magazine: 118
- TV & Radio: 12
- Website: 27
Total Media Value Generated
5.5 million USD +

10. 4 pm 23/10/2010 Shanghai Exhibition Centre

11. On-site Events
Event Time & Venue No. of Atttendence
Grand Opening Party 20:00 - 24:00 Oct. 22 1300
GIORGIO ARMANI Show 20:15 - 20:30 Oct. 22 100
CODEX Watch New Product Evt. 20:30 - 20:40 Oct. 22 120
TECHNOGYM 2010 Press Evt. 20:45 - 21:00 Oct. 22 30
AVANTI A&W Fashion Show 21:00 - 21:30 Oct. 22 150
NANMU Studio Culture Salon 14:00 - 16:00 Oct. 23 100
JACOB COHEN Press Conference 15:30 - 16:30 Oct. 23 60

12. We look forward to meeting you again
at TOP MARQUES SHANGHAI 2011!
October 21 - 23, 2011
Shanghai Exhibition Centre
Presented by

13. Contact Organizer
www.topmarques.org
Add: Unit 2212, China Merchants Tower, No. 161 Lujiazui East Rd.,
Pudong 200120, Shanghai CHINA
Tel 021 - 5081 3018 Fax: 021 - 5877 0767
Email: contact@borrison.com